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RTS Introduces New ‘Tap & Go‘ Card, PLUS Text & Email Alerts

RTS Tap & Go Card

This week RTS introduced a new Tap & Go! RTS Fast Pass. The new fare card lets customers simply tap it on the fare box (on the bulls-eye) when boarding. When the fare is accepted the fare box will beep or you will hear “fare deducted” to know you have successfully paid your fare.

If customers make use of the new Tap & Go! cards they should make boarding a lot faster which would be a good thing for everyone. Currently, riders insert their fare card into a slot and then must wait a moment for the card to pop back out – or worse, fumble for change. And when you serve thousands of riders every day, those seconds add up.

In addition to quicker boarding times, RTS CEO Bill Carpenter says the new technology at the fare box also lays the groundwork for improved payment options in the future. “The information and experience we gain from the Tap & Go! passes represents the first step toward technological improvements that may include refillable bus passes, fare boxes that accept credit card payments, mobile payment options on smart phones, and a Tap & Go! smart phone app.”

For many of us transit fans, those features can’t come fast enough. But for now, here is what customers need to know about Tap & Go!:

  • Tap & Go! passes are available for purchase online at myRTS.com, or one of the ticket vending machines at the RTS Transit Center or the RTS Administration Building.
  • They are available as a 5-Day Unlimited, 31-Day Unlimited, and stored value pass.
  • The pass is activated with the first tap on the bus.
  • Customers can check their card balance at any RTS ticket vending machine.
  • Tap & Go! RTS Fast Passes are not currently refillable.
  • The old magnetic fare cards in other denominations are still available.

Also… New Text Message and Email Alerts

RTS Alert

And in case you missed it, last month RTS introduced another way for customers to receive service and schedule announcements: via email or text message. Transit riders with smartphones and the RTS Where’s My Bus App already receive timely alerts and information through the app. Text and Email alerts now give customers another option.

To sign up, you can either fill out the subscription form online or in person at the Transit Center.

Or simply text the words “OPT IN RTS ALL” to (585) 433-0855. If you only want alerts for a specific route, replace the word “ALL” with your specific route number. For example, to sign up for text message alerts for the Route 1 Lake, text “OPT IN RTS 1.”

You can also opt-in for information outside Monroe County. Simply follow the same instructions above, but use your county code listed below:

  • RTS Genesee: “OPT IN GEN ALL” or “OPT IN GEN 1”
  • RTS Livingston: “OPT IN LIV ALL” or “OPT IN LIV 1”
  • RTS Ontario: “OPT IN ONT ALL” or “OPT IN ONT 1”
  • RTS Orleans: “OPT IN ORL ALL”
  • RTS Seneca: “OPT IN SEN ALL” or “OPT IN SEN 3”
  • RTS Wayne: “OPT IN WAY ALL”
  • RTS Wyoming: “OPT IN WYO ALL” or “OPT IN WYO 1”
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What’s the frequency, RTS?

How would the RTS coverage map look if we considered the actual frequency of bus service. [IMAGE: Regional Transit Service]
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

The map above shows Rochester’s public transit network. Looks impressive with all of its lines stretching out across Monroe County. From Webster to Chili; Greece to Penfield; there’s a bus or two to get you there. On the other hand, if our transit network were really as good as it looks on this map, why are less than 2% of all trips in Rochester made using public transit?

Hmmm… Maybe because parking is cheaper than air here in Rochester?

Well, yes. But also, this map might be overstating the effective reach of RTS. Remember, a transit system is only good if it’s there when you need it…

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New Bus Routes and Faster Service Planned for Henrietta

New RTS Route 124 from downtown to Marketplace Mall in Henrietta.
Posted by: Jason Partyka, president and co-founder of Reconnect Rochester

RTS customers will soon see improvements and added service to the Henrietta-Jefferson Road corridor in the Town of Henrietta. Existing bus routes being modified are 24/24A Marketplace Mall/East Henrietta and 101 Avon. New routes will be designated 23 Jefferson Rd., 83 Calkins Rd. and 124 Marketplace Limited. The changes are expected to streamline service and provide greater access to key retail, business and residential destinations. Changes will go into effect on Monday, Aug. 31, 2015. RTS has scheduled six information sessions for customers and community residents to learn about the route changes…

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Rochester’s transit system – in the palm of your hand

The new RTS 'Where’s My Bus?' mobile app is now available!
A new RTS mobile app is now available for download in the Google Play Store external link and Apple iTunes App Store external link.

The app was first introduced to the Rochester Institute of Technology (RIT) community in February and is now being rolled out to the full RTS ridership. In a statement sent to Reconnect Rochester, RGRTA said, “We received great feedback from students at RIT which allowed us to incorporate additional features to this version of the RTS Where’s My Bus? mobile app.” The resulting app is a reliable and convenient tool that will make the bus riding experience easier than ever. Here are some of its features…

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‘How to Ride the Bus’ Workshop, April 29

RTS has scheduled a 'How to Ride the Bus' transit orientation for Tuesday, April 29. [PHOTO: RGRTA]
Getting on a bus for the first time can feel awkward for some. If the last bus you took was a yellow school bus, you might be due for a refresher course. RTS has scheduled a “How to Ride the Bus” transit orientation for 10 a.m. to noon, Tuesday, April 29, at Rochester Genesee Regional Transportation Authority (RGRTA) John G. Doyle Jr. Administration Building located at 1372 East Main Street external link. The orientation is the first of a series designed to help guide first-time riders of any age or those who might need a brush up. All are free and open to the public…

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Proposed Schedule & Route Changes for RTS

The new RTS Transit Center will be opening on November 28th, 2014. Coinciding with the transit center opening, RTS is also proposing changes to bus routes and schedules. [PHOTO: RGRTA]The new RTS Transit Center will be opening on November 28th, 2014. Coinciding with the transit center opening, RTS is also proposing changes to bus routes and schedules. This is to accommodate the additional time required to travel through the Transit Center…

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Route 52 – RTS’ New Crosstown Connection

Give the new RTS route 52 a try...
Immediately after Labor Day, RGRTA CEO Bill Carpenter was on hand for the inaugural voyage of the newest addition to RTS’ stable of bus routes. A route planned with the University of Rochester Medical Center’s parking situation in mind, Route 52 crosses through the heart of the vibrant Monroe and Park Avenue communities before terminating at the brand new East Avenue Wegman’s store.

This new alignment, which follows a rigid 30 minute departure schedule external link from 6-10AM and 2:30-7PM (with a single midday trip), has had us at Reconnect excited for some time. We’ve finally crunched the numbers to bring the public an idea of just how much this development is enhancing service…

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Rochester’s Case for a Streetcar Line

The following article was published at RochesterSubway.com on 2010/02/16. Two weeks later 6 citizens got together and Reconnect Rocheseter was born.

Photo simulation of a new Rochester streetcar on Main Street.

America seems to have taken a renewed interest in mobility. Maybe due to President Obama’s recent commitment to high speed rail—or perhaps the positive results seen in towns like Portland and Denver have caught our collective attention. Whatever the reason, from the top down, people are rethinking our automobile-oriented culture—and getting excited about the possibilities.

There’s also good reason to focus on transportation as a way of jump-starting economic development. Industry requires access to people. And people need to have easy access to centers of employment. Continually improving access makes further development possible. Interrupting access will have the opposite effect. Likewise, doing nothing or simply maintaining existing infrastructure for an extended period of time will also hinder development.

For 30+ years Rochester has relied on the infrastructure choices it made in the 1950’s, 60’s, and 70’s. At that time we made development choices that encouraged our population to emigrate from the downtown core. We scrapped our extensive streetcar system, choked off downtown with the construction of the inner-loop, and paved super highways to take us from the city to the NY State Thruway and beyond. Since then that’s exactly where our money, our workforce, and our future have gone—down I-490 and out of state.

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