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RTS Introduces New ‘Tap & Go‘ Card, PLUS Text & Email Alerts

RTS Tap & Go Card

This week RTS introduced a new Tap & Go! RTS Fast Pass. The new fare card lets customers simply tap it on the fare box (on the bulls-eye) when boarding. When the fare is accepted the fare box will beep or you will hear “fare deducted” to know you have successfully paid your fare.

If customers make use of the new Tap & Go! cards they should make boarding a lot faster which would be a good thing for everyone. Currently, riders insert their fare card into a slot and then must wait a moment for the card to pop back out – or worse, fumble for change. And when you serve thousands of riders every day, those seconds add up.

In addition to quicker boarding times, RTS CEO Bill Carpenter says the new technology at the fare box also lays the groundwork for improved payment options in the future. “The information and experience we gain from the Tap & Go! passes represents the first step toward technological improvements that may include refillable bus passes, fare boxes that accept credit card payments, mobile payment options on smart phones, and a Tap & Go! smart phone app.”

For many of us transit fans, those features can’t come fast enough. But for now, here is what customers need to know about Tap & Go!:

  • Tap & Go! passes are available for purchase online at myRTS.com, or one of the ticket vending machines at the RTS Transit Center or the RTS Administration Building.
  • They are available as a 5-Day Unlimited, 31-Day Unlimited, and stored value pass.
  • The pass is activated with the first tap on the bus.
  • Customers can check their card balance at any RTS ticket vending machine.
  • Tap & Go! RTS Fast Passes are not currently refillable.
  • The old magnetic fare cards in other denominations are still available.

Also… New Text Message and Email Alerts

RTS Alert

And in case you missed it, last month RTS introduced another way for customers to receive service and schedule announcements: via email or text message. Transit riders with smartphones and the RTS Where’s My Bus App already receive timely alerts and information through the app. Text and Email alerts now give customers another option.

To sign up, you can either fill out the subscription form online or in person at the Transit Center.

Or simply text the words “OPT IN RTS ALL” to (585) 433-0855. If you only want alerts for a specific route, replace the word “ALL” with your specific route number. For example, to sign up for text message alerts for the Route 1 Lake, text “OPT IN RTS 1.”

You can also opt-in for information outside Monroe County. Simply follow the same instructions above, but use your county code listed below:

  • RTS Genesee: “OPT IN GEN ALL” or “OPT IN GEN 1”
  • RTS Livingston: “OPT IN LIV ALL” or “OPT IN LIV 1”
  • RTS Ontario: “OPT IN ONT ALL” or “OPT IN ONT 1”
  • RTS Orleans: “OPT IN ORL ALL”
  • RTS Seneca: “OPT IN SEN ALL” or “OPT IN SEN 3”
  • RTS Wayne: “OPT IN WAY ALL”
  • RTS Wyoming: “OPT IN WYO ALL” or “OPT IN WYO 1”
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Bus Cube Update

This summer, Reconnect Rochester placed these bus stop cubes at several locations around the city. With your help, we hope to add more next spring.
Posted by: Daniel Speciale, volunteer at Reconnect Rochester

You may recall reading some time ago that Reconnect Rochester had come up with a temporary solution to the lack of seating at Rochester’s bus stops. Here’s an update…

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What’s the frequency, RTS?

How would the RTS coverage map look if we considered the actual frequency of bus service. [IMAGE: Regional Transit Service]
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

The map above shows Rochester’s public transit network. Looks impressive with all of its lines stretching out across Monroe County. From Webster to Chili; Greece to Penfield; there’s a bus or two to get you there. On the other hand, if our transit network were really as good as it looks on this map, why are less than 2% of all trips in Rochester made using public transit?

Hmmm… Maybe because parking is cheaper than air here in Rochester?

Well, yes. But also, this map might be overstating the effective reach of RTS. Remember, a transit system is only good if it’s there when you need it…

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New Bus Routes and Faster Service Planned for Henrietta

New RTS Route 124 from downtown to Marketplace Mall in Henrietta.
Posted by: Jason Partyka, president and co-founder of Reconnect Rochester

RTS customers will soon see improvements and added service to the Henrietta-Jefferson Road corridor in the Town of Henrietta. Existing bus routes being modified are 24/24A Marketplace Mall/East Henrietta and 101 Avon. New routes will be designated 23 Jefferson Rd., 83 Calkins Rd. and 124 Marketplace Limited. The changes are expected to streamline service and provide greater access to key retail, business and residential destinations. Changes will go into effect on Monday, Aug. 31, 2015. RTS has scheduled six information sessions for customers and community residents to learn about the route changes…

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Bus Stop Cubes Are Winning Community Support

Reconnect Rochester's bus stop cube seats are winning support from the community, including RTS and The Strong Museum of Play.
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

Last month we unveiled an idea to put seating at area bus stops. Our little CUBE seats have since garnered local external link and national external linkattention, and we’ve also been approached by The Harley School, Rochester Community Design Center, and The Strong National Museum of Play about partnering to make this idea a reality! Today, Rochester Transit Service (RTS) official threw their support behind the cubes as well…

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Bus Stop Cubes: a place to rest while you wait

Reconnect Rochester is aiming to come up with a solution for the lack of seating at bus stops in our region.
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

Anyone who has ever used public transportation in Rochester is painfully aware of two things: At some point will have to wait for your bus, and when you do, you will probably be standing. But now, Reconnect Rochester is aiming to come up with a solution…

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ROC Transit Day Reflection: Birding By Bus

ROC Transit Day 2014 gives Rochesterians an excuse for a 'stay-cation'. [PHOTO: Jason & Stefanie Schwingle]
Posted by: Brenda Massie, Board Member and Secretary, Reconnect Rochester.

As July winds down, I find myself thinking about how summers in Rochester fly by. Already, one month has passed since our annual ROC Transit Day. This year brought new merchants and vendors, new fun events like the swing dance and treasure hunt; but more importantly, a new wave of enthusiasm for public transit.

As the Secretary of Reconnect, I sometimes find myself trying to convince people that using public transit can be an enjoyable and even fun way to get around.  I tell them if you ride the bus you may meet people and see things you may not have noticed if you were driving in a car.

So, when I received the following email titled “Birding By Bus” from a brave neighbor that decided to try the bus on ROC Transit Day, I felt inclined to share. These ROC Transit Day-ers used their passes to have an unexpected stay-cation and noticed some wonderful things about our City along the way…

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Rochester’s transit system – in the palm of your hand

The new RTS 'Where’s My Bus?' mobile app is now available!
A new RTS mobile app is now available for download in the Google Play Store external link and Apple iTunes App Store external link.

The app was first introduced to the Rochester Institute of Technology (RIT) community in February and is now being rolled out to the full RTS ridership. In a statement sent to Reconnect Rochester, RGRTA said, “We received great feedback from students at RIT which allowed us to incorporate additional features to this version of the RTS Where’s My Bus? mobile app.” The resulting app is a reliable and convenient tool that will make the bus riding experience easier than ever. Here are some of its features…

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Get FREE ROC Transit Day Fare Cards for Your Organization

Get FREE ROC Transit Day Fare Cards for Your Organization
For ROC Transit Day 2013 we gave away nearly 1,000 transit fare cards and asked Rochesterians to ditch their cars for one day in support of a healthier community. 30 different forward-thinking organizations external link (and many intrepid individuals) pledged to ride public transit that day.

This year ROC Transit Day external link is Thursday, June 19, 2014. All kinds of free fun and great deals external link will be available for anyone who leaves their car at home and uses public transit for the day.

To request FREE all-day fare cards for your organization…

Simply use this form external link or contact info@ReconnectRochester.org or 585-354-3232.

But hurry, we only have a limited supply and these babies go quickly. First come first serve.

And remember, public transit, walking and biking are healthy options for our bodies and the Rochester community. So get onboard!

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ROC Transit Day is important! But you don’t have to take my word for it…

ROC Transit Day is important. But don't take my word for it. Watch the video and hear what these young professionals have to say about it.
The days are getting longer, and (slowly) the air is getting warmer. Soon enough the sweet scent of Lilac will be in the air. This can only mean one thing… ROC Transit Day external link will soon be here!

If you drive in your car to work alone each day, you’re probably asking yourself, “Why would I want to ride public transit when I can just drive my Nissan Leaf (or whatever)?”

Well, I could list all the reasons why public transportation is healthier for our earth, healthier for our bodies, and healthier for our community. But that would be boring. Instead, watch this video external link and hear it straight from the mouths of your fellow Rochesterians…

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‘How to Ride the Bus’ Workshop, April 29

RTS has scheduled a 'How to Ride the Bus' transit orientation for Tuesday, April 29. [PHOTO: RGRTA]
Getting on a bus for the first time can feel awkward for some. If the last bus you took was a yellow school bus, you might be due for a refresher course. RTS has scheduled a “How to Ride the Bus” transit orientation for 10 a.m. to noon, Tuesday, April 29, at Rochester Genesee Regional Transportation Authority (RGRTA) John G. Doyle Jr. Administration Building located at 1372 East Main Street external link. The orientation is the first of a series designed to help guide first-time riders of any age or those who might need a brush up. All are free and open to the public…

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Proposed Schedule & Route Changes for RTS

The new RTS Transit Center will be opening on November 28th, 2014. Coinciding with the transit center opening, RTS is also proposing changes to bus routes and schedules. [PHOTO: RGRTA]The new RTS Transit Center will be opening on November 28th, 2014. Coinciding with the transit center opening, RTS is also proposing changes to bus routes and schedules. This is to accommodate the additional time required to travel through the Transit Center…

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Route 52 – RTS’ New Crosstown Connection

Give the new RTS route 52 a try...
Immediately after Labor Day, RGRTA CEO Bill Carpenter was on hand for the inaugural voyage of the newest addition to RTS’ stable of bus routes. A route planned with the University of Rochester Medical Center’s parking situation in mind, Route 52 crosses through the heart of the vibrant Monroe and Park Avenue communities before terminating at the brand new East Avenue Wegman’s store.

This new alignment, which follows a rigid 30 minute departure schedule external link from 6-10AM and 2:30-7PM (with a single midday trip), has had us at Reconnect excited for some time. We’ve finally crunched the numbers to bring the public an idea of just how much this development is enhancing service…

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A Better Bus Schedule for Rochester

RGRTA has asked for help redesigning one of their most important transit tools. Meet the new RTS bus schedules.

If you’ve been following along, you know RTS has been trying to apply a little design for the betterment of our transit system. RGRTA is currently studying the idea of new bus stop signs. And they’ve already introduced a better bus pass.

But wait, there’s more! RGRTA recently asked for our help redesigning one of the most important transit tools of all; those big, bad, bus schedules…

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1 Week and 300 Fare Cards Left To Give Away

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
ROC Transit Day external link is just a week away. About 85 local businesses and organizations have signed up to participate on June 20 – either encouraging their employees & members to leave their cars home, or by offering exclusive deals to transit riders external link.

Rex the Rhino is planning his bus ride as we speak. Music buskers are tuning up for their performances during the evening rush hour on Main Street. Murphy’s Law on East Avenue is priming the kegs for our happy hour celebration (RSVP here external link). And our volunteers are wrapping up HUNDREDS of prizes to deliver to random transit riders.

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Rochester is getting on board ROC Transit Day

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
A few short weeks ago I told you about ROC Transit Day 2013 external link. The idea is simple… pedestrians make for a vibrant city. The more people Rochester has walking the streets instead of driving, the stronger our community will be; and the stronger our local economy will be. ROC Transit Day is a holiday from our cars. It’s a day to celebrate local businesses. And it’s a day to cast a symbolic vote for a stronger transit system…

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ROC Transit Day: Lose your car keys on June 20

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
A year and half ago I managed to convince RGRTA to try something new. I said, “let me give away free bus rides for one day.” I imagined most people would say “no thanks, the bus isn’t for me.” But I also knew my mom was right when she said, “try it, you might like it.” That year I think maybe 200 people participated and left their cars at home for the day.

What began as a fun little experiment, has turned into ROC Transit Day external link – a full blown Rochester holiday from our cars. This year ROC Transit Day will be on Thursday, June 20.

In this, its second year, the volunteers at Reconnect Rochester are giving away 1,000 special edition RTS fare cards – designed by yours truly. And we’re asking Rochester’s business community to get involved too…

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Real-time Bus Tracking Comes to Rochester

Posted by: Bob Williams

The SmartTraveler Plus platform allows transit riders to track, in real time, bus locations along their route of interest.
RGRTA recently unveiled the latest and most visually interactive tool to their ‘Where’s My Bus?’ technology suite external link. The SmartTraveler Plus platform by ACS external link allows the transit rider to track RTS bus locations external link (in real-time) along their route of interest.

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Rochester’s Case for a Streetcar Line

The following article was published at RochesterSubway.com on 2010/02/16. Two weeks later 6 citizens got together and Reconnect Rocheseter was born.

Photo simulation of a new Rochester streetcar on Main Street.

America seems to have taken a renewed interest in mobility. Maybe due to President Obama’s recent commitment to high speed rail—or perhaps the positive results seen in towns like Portland and Denver have caught our collective attention. Whatever the reason, from the top down, people are rethinking our automobile-oriented culture—and getting excited about the possibilities.

There’s also good reason to focus on transportation as a way of jump-starting economic development. Industry requires access to people. And people need to have easy access to centers of employment. Continually improving access makes further development possible. Interrupting access will have the opposite effect. Likewise, doing nothing or simply maintaining existing infrastructure for an extended period of time will also hinder development.

For 30+ years Rochester has relied on the infrastructure choices it made in the 1950’s, 60’s, and 70’s. At that time we made development choices that encouraged our population to emigrate from the downtown core. We scrapped our extensive streetcar system, choked off downtown with the construction of the inner-loop, and paved super highways to take us from the city to the NY State Thruway and beyond. Since then that’s exactly where our money, our workforce, and our future have gone—down I-490 and out of state.

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