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RTS Introduces New ‘Tap & Go‘ Card, PLUS Text & Email Alerts

RTS Tap & Go Card

This week RTS introduced a new Tap & Go! RTS Fast Pass. The new fare card lets customers simply tap it on the fare box (on the bulls-eye) when boarding. When the fare is accepted the fare box will beep or you will hear “fare deducted” to know you have successfully paid your fare.

If customers make use of the new Tap & Go! cards they should make boarding a lot faster which would be a good thing for everyone. Currently, riders insert their fare card into a slot and then must wait a moment for the card to pop back out – or worse, fumble for change. And when you serve thousands of riders every day, those seconds add up.

In addition to quicker boarding times, RTS CEO Bill Carpenter says the new technology at the fare box also lays the groundwork for improved payment options in the future. “The information and experience we gain from the Tap & Go! passes represents the first step toward technological improvements that may include refillable bus passes, fare boxes that accept credit card payments, mobile payment options on smart phones, and a Tap & Go! smart phone app.”

For many of us transit fans, those features can’t come fast enough. But for now, here is what customers need to know about Tap & Go!:

  • Tap & Go! passes are available for purchase online at myRTS.com, or one of the ticket vending machines at the RTS Transit Center or the RTS Administration Building.
  • They are available as a 5-Day Unlimited, 31-Day Unlimited, and stored value pass.
  • The pass is activated with the first tap on the bus.
  • Customers can check their card balance at any RTS ticket vending machine.
  • Tap & Go! RTS Fast Passes are not currently refillable.
  • The old magnetic fare cards in other denominations are still available.

Also… New Text Message and Email Alerts

RTS Alert

And in case you missed it, last month RTS introduced another way for customers to receive service and schedule announcements: via email or text message. Transit riders with smartphones and the RTS Where’s My Bus App already receive timely alerts and information through the app. Text and Email alerts now give customers another option.

To sign up, you can either fill out the subscription form online or in person at the Transit Center.

Or simply text the words “OPT IN RTS ALL” to (585) 433-0855. If you only want alerts for a specific route, replace the word “ALL” with your specific route number. For example, to sign up for text message alerts for the Route 1 Lake, text “OPT IN RTS 1.”

You can also opt-in for information outside Monroe County. Simply follow the same instructions above, but use your county code listed below:

  • RTS Genesee: “OPT IN GEN ALL” or “OPT IN GEN 1”
  • RTS Livingston: “OPT IN LIV ALL” or “OPT IN LIV 1”
  • RTS Ontario: “OPT IN ONT ALL” or “OPT IN ONT 1”
  • RTS Orleans: “OPT IN ORL ALL”
  • RTS Seneca: “OPT IN SEN ALL” or “OPT IN SEN 3”
  • RTS Wayne: “OPT IN WAY ALL”
  • RTS Wyoming: “OPT IN WYO ALL” or “OPT IN WYO 1”
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When it comes to jobs, location matters.

Poverty, Jobs, and Location Posted by: DeWain Feller, Vice President at Reconnect Rochester

Recent articles have highlighted Rochester’s dependency on parking, and have illustrated how our over-reliance on parking is limiting downtown development.  This is in turn limiting how many jobs can be located in the city, and many people are beginning to make the connections between the location of jobs, access to jobs, and our debilitating poverty problem. 

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Bus Cube Update

This summer, Reconnect Rochester placed these bus stop cubes at several locations around the city. With your help, we hope to add more next spring.
Posted by: Daniel Speciale, volunteer at Reconnect Rochester

You may recall reading some time ago that Reconnect Rochester had come up with a temporary solution to the lack of seating at Rochester’s bus stops. Here’s an update…

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What’s the frequency, RTS?

How would the RTS coverage map look if we considered the actual frequency of bus service. [IMAGE: Regional Transit Service]
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

The map above shows Rochester’s public transit network. Looks impressive with all of its lines stretching out across Monroe County. From Webster to Chili; Greece to Penfield; there’s a bus or two to get you there. On the other hand, if our transit network were really as good as it looks on this map, why are less than 2% of all trips in Rochester made using public transit?

Hmmm… Maybe because parking is cheaper than air here in Rochester?

Well, yes. But also, this map might be overstating the effective reach of RTS. Remember, a transit system is only good if it’s there when you need it…

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New Bus Routes and Faster Service Planned for Henrietta

New RTS Route 124 from downtown to Marketplace Mall in Henrietta.
Posted by: Jason Partyka, president and co-founder of Reconnect Rochester

RTS customers will soon see improvements and added service to the Henrietta-Jefferson Road corridor in the Town of Henrietta. Existing bus routes being modified are 24/24A Marketplace Mall/East Henrietta and 101 Avon. New routes will be designated 23 Jefferson Rd., 83 Calkins Rd. and 124 Marketplace Limited. The changes are expected to streamline service and provide greater access to key retail, business and residential destinations. Changes will go into effect on Monday, Aug. 31, 2015. RTS has scheduled six information sessions for customers and community residents to learn about the route changes…

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ROC Transit Day 2015

ROC Transit Day is next week!

ROC Transit Day is next week – Thursday, June 18. Rochester will be going car-free in support of a healthier community and we’ve lined up a fun day to celebrate… bus rides for you and the family, a street dance competition external link, city-wide treasure hunt external link, music all afternoon outside Rochester Central Library. Oh, and did someone say flash mob external link?

So if you haven’t already, pull together a team of friends or co-workers and hop a bus on June 18. And if you need fare cards, contact us now external link. See the full event schedule…

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Bus Stop Cubes Are Winning Community Support

Reconnect Rochester's bus stop cube seats are winning support from the community, including RTS and The Strong Museum of Play.
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

Last month we unveiled an idea to put seating at area bus stops. Our little CUBE seats have since garnered local external link and national external linkattention, and we’ve also been approached by The Harley School, Rochester Community Design Center, and The Strong National Museum of Play about partnering to make this idea a reality! Today, Rochester Transit Service (RTS) official threw their support behind the cubes as well…

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Bus Stop Cubes: a place to rest while you wait

Reconnect Rochester is aiming to come up with a solution for the lack of seating at bus stops in our region.
Posted by: Mike Governale, president and co-founder of Reconnect Rochester

Anyone who has ever used public transportation in Rochester is painfully aware of two things: At some point will have to wait for your bus, and when you do, you will probably be standing. But now, Reconnect Rochester is aiming to come up with a solution…

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Get FREE ROC Transit Day Fare Cards for Your Organization

Get FREE ROC Transit Day Fare Cards for Your Organization
For ROC Transit Day 2013 we gave away nearly 1,000 transit fare cards and asked Rochesterians to ditch their cars for one day in support of a healthier community. 30 different forward-thinking organizations external link (and many intrepid individuals) pledged to ride public transit that day.

This year ROC Transit Day external link is Thursday, June 19, 2014. All kinds of free fun and great deals external link will be available for anyone who leaves their car at home and uses public transit for the day.

To request FREE all-day fare cards for your organization…

Simply use this form external link or contact info@ReconnectRochester.org or 585-354-3232.

But hurry, we only have a limited supply and these babies go quickly. First come first serve.

And remember, public transit, walking and biking are healthy options for our bodies and the Rochester community. So get onboard!

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ROC Transit Day is important! But you don’t have to take my word for it…

ROC Transit Day is important. But don't take my word for it. Watch the video and hear what these young professionals have to say about it.
The days are getting longer, and (slowly) the air is getting warmer. Soon enough the sweet scent of Lilac will be in the air. This can only mean one thing… ROC Transit Day external link will soon be here!

If you drive in your car to work alone each day, you’re probably asking yourself, “Why would I want to ride public transit when I can just drive my Nissan Leaf (or whatever)?”

Well, I could list all the reasons why public transportation is healthier for our earth, healthier for our bodies, and healthier for our community. But that would be boring. Instead, watch this video external link and hear it straight from the mouths of your fellow Rochesterians…

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A Better Bus Schedule for Rochester

RGRTA has asked for help redesigning one of their most important transit tools. Meet the new RTS bus schedules.

If you’ve been following along, you know RTS has been trying to apply a little design for the betterment of our transit system. RGRTA is currently studying the idea of new bus stop signs. And they’ve already introduced a better bus pass.

But wait, there’s more! RGRTA recently asked for our help redesigning one of the most important transit tools of all; those big, bad, bus schedules…

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ROC Transit Day is Tomorrow!

ROC Transit Day is tomorrow. Join in the fun. Ditch your car for a day.
The 2nd annual ROC Transit Day external link is tomorrow. This little grassroots event has exploded. We’ve handed out 950 transit fare cards. 93 businesses & organizations have chosen to participate. 56 of them are offering fun deals external link to transit riders. 34 have pledged to ditch their cars and ride transit.

Prizes will be given away to random transit riders. Thanks to our sponsors!
We’ve prepared over 70 prizes from our generous sponsors external link to give away to random bus riders. REX the Rhino has planned his morning bus ride. 8 music buskers are getting ready to play on Main Street (4:30-6:30pm). And happy hour is on at Murphy’s Law (5:30pm).

[ Use this map external link to find all the fun stuff on ROC Transit Day. ]

Let's remember the true meaning of ROC Transit Day. It's about our community.
It’s been an insane two months of planning and excitement is high. But let’s remember the true meaning of ROC Transit Day…

Tomorrow we’ll choose to put our feet on the street instead of the gas pedal. We’ll put our money into the local economy instead of our tanks. And we’ll experience our community up close, instead of from behind our windshields.

Rochester, let’s go – together.

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1 Week and 300 Fare Cards Left To Give Away

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
ROC Transit Day external link is just a week away. About 85 local businesses and organizations have signed up to participate on June 20 – either encouraging their employees & members to leave their cars home, or by offering exclusive deals to transit riders external link.

Rex the Rhino is planning his bus ride as we speak. Music buskers are tuning up for their performances during the evening rush hour on Main Street. Murphy’s Law on East Avenue is priming the kegs for our happy hour celebration (RSVP here external link). And our volunteers are wrapping up HUNDREDS of prizes to deliver to random transit riders.

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Rochester is getting on board ROC Transit Day

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
A few short weeks ago I told you about ROC Transit Day 2013 external link. The idea is simple… pedestrians make for a vibrant city. The more people Rochester has walking the streets instead of driving, the stronger our community will be; and the stronger our local economy will be. ROC Transit Day is a holiday from our cars. It’s a day to celebrate local businesses. And it’s a day to cast a symbolic vote for a stronger transit system…

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ROC Transit Day: Lose your car keys on June 20

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
A year and half ago I managed to convince RGRTA to try something new. I said, “let me give away free bus rides for one day.” I imagined most people would say “no thanks, the bus isn’t for me.” But I also knew my mom was right when she said, “try it, you might like it.” That year I think maybe 200 people participated and left their cars at home for the day.

What began as a fun little experiment, has turned into ROC Transit Day external link – a full blown Rochester holiday from our cars. This year ROC Transit Day will be on Thursday, June 20.

In this, its second year, the volunteers at Reconnect Rochester are giving away 1,000 special edition RTS fare cards – designed by yours truly. And we’re asking Rochester’s business community to get involved too…

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Transportation Choices and the Impact on Our Community

Posted by: Mike Governale

Mike Governale at TEDxRochester. Mike is a designer, blogger, and founder of a local public transit advocacy group, Reconnect Rochester. [PHOTO: Jeffrey Hamson]
Greetings. I’m Mike Governale, founder of Reconnect Rochester. I’m a graphic designer, originally from the NYC area and I now live in Rochester, NY. I have a deep fascination and love of cities – how they are formed over time and the way they continue to evolve.

Dense urban places have proven themselves, over tens of thousands of years, to be arguably the most sustainable form of human habitation. But over the past 70 years many cities—especially those in the U.S.—have lost this edge.

I write a blog, RochesterSubway.com external link, that explores Rochester, “America’s first boom-town,” and how it suburbanized itself to near extinction. The site looks at the amazing physical and social history of this place. And what it needs to do before it can become urban, sustainable, and relevant, once again.

Last November I gave a talk at TEDxRochester. The talk focuses on how our transportation choices impact land use, and ultimately the health and sustainability of our community. I think the presentation serves as a good introduction to who I am and why Reconnect Rochester is so important to me…

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Beyond the Motor City… In Case You Missed it at the Dryden

Screen-Shot-2016-03-20-at-11.32.05-PM

Tonight’s screening of Beyond the Motor City at the Dryden Theater was, in my opinion, a phenomenal event for Rochester. After the film, seven panelists discussed local transportation issues and took questions on the subject from the nearly full audience. Of course, in the allotted timeframe we were only able to scratch the surface, but this is a conversation that we will carry on in the months, and years ahead. If you’re not already, now would be a good time to make sure you’re following Reconnect Rochester on Facebook external link. And, in case you missed tonight’s event, here is Beyond the Motor City in its entirety. Enjoy…

Beyond the Motor City from Film Sprout on Vimeo.

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Beyond the Motor City — at the Dryden Theater, June 28. Bring Your Pals—It’s On Us!







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BLUEPRINT AMERICA: BEYOND THE MOTOR CITY is screening in a handful of cities this May and June. It will screen here in Rochester on June 28, 2010.On Monday June 28 at 7:00pm you are invited to a FREE screening of PBS’s eye-opening film, BLUEPRINT AMERICA: BEYOND THE MOTOR CITY at the Dryden Theater. The documentary is touring cities across America to raise questions—and seek answers—about the future of transportation in America. Can we build the “infrastructure of tomorrow” today? Can the cash-strapped and car-dependent cities of the so-called Rust Belt become new models for fast, clean, public transit? The links and similarities between Rochester NY and Detroit MI are glaringly obvious—and I think you owe it to yourself to see this film.

This FREE public event will come to you 100% FREE of charge thanks to RRCDC external link, Reconnect Rochester external link, Rochester Rail Transit Committee external link, Rochester Trolley & Rail external link, Empire State Future external link, New York Museum of Transportation external link and PBS external link. Immediately following the film a panel consisting of City planners, urban growth experts, bike & transit advocates, and concerned citizens will discuss topics including:

  • New hopes for accessible, clean, and modern mass transit in America
  • The role of cities, and consumers, in shaping the next generation of transportation systems
  • A roadmap for revitalizing the way we move through our cities and neighborhoods

This will surely be a thought-provoking FREE event and a great opportunity for you to take part in a very important FREE conversation for our community. So mark your calendar and bring some friends. Did I mention this is FREE?!

More About the Film:

The latest installment in the BLUEPRINT AMERICA initiative takes viewers on a cinematic journey in search of America’s transportation future. Pictured: A view of downtown Detroit from the top of the run-down Michigan Central Train Station. (Photo Credit: Lloyd Handwerker/WNET.ORG)BLUEPRINT AMERICA: BEYOND THE MOTOR CITY external link examines how Detroit, a grim symbol of America’s diminishing status in the world, may come to represent the future of transportation and progress in America. Narrated by Miles O’Brien, the film explores Detroit’s historic investments in infrastructure—from early 19th- century canals to the urban freeways that gave The Motor City its name and made America’s transportation system the envy of the world.

Correspondent Miles O’Brien says he’s saddened every time he returns to the Motor City and sees “the ruins of a once great city.” Pictured: Michigan Theatre, now a parking garage. (Photo Credit: SNWEB.ORG Photography/Sean Doerr)But over the last 30 years, much of the world has left Detroit—and America—behind, choosing faster, cleaner, more modern transportation. In a journey that takes us into the neighborhoods of Detroit and then beyond to Spain, California, and our nation’s capital, BLUEPRINT AMERICA: BEYOND THE MOTOR CITY urges us to ask how we might finally push America’s transportation system into the 21st century.

Using CGI animation combined with current footage of Detroit, the film brings the vision of the city’s possible transportation future to life. A network of trains within the city center would run along main thoroughfares. (Photo Credit: Lloyd Handwerker and HUSH Studios, Inc.)BLUEPRINT AMERICA: BEYOND THE MOTOR CITY is part of Blueprint America, a national, multi-platform initiative examining the state of America’s transportation infrastructure. Blueprint America was created and produced by Thirteen for WNET.ORG and supported by the Rockefeller Foundation and the Surdna Foundation.

Event Info:

Time: Monday June 28, 2010 at 7:00pm

Location: Dryden Theater (Map it external link)

Cost: FREE – Zero – Zilch – Nada – FREE FREE FREE