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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTSGTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Making Rochester Streets Safer for All: The 2022 Complete Streets Makeover of Orange & Orchard

Makeover team at Orange & Orchard
Photo Credit: De’Jon Washington

As we report out on the third successful Complete Streets Makeover project, let’s remember why we do this.

In the U.S., pedestrian fatalities have skyrocketed, increasing by 59% from 2009-2020. According to the latest “Dangerous By Design” report, between 2009-2020, drivers struck and killed 64,073 pedestrians in this country. Here in Monroe County, from 2012-2021, over 5,000 crashes involved bicyclists and pedestrians, and ten people die on our local streets every year as a result of these crashes.

Monroe County Crash Map
Reconnect Rochester Crash Map of Monroe County, 2012-2021

Responding to this growing epidemic was the impetus behind our Complete Streets Makeover project, created to bring attention to street design as one critical factor in the safe streets equation.

The Selection Process

We began this year’s project back in July 2021 by asking you (the people that walk, bike, and roll along our streets every day) to help identify the intersections and trouble spots where you live, work and play that could be redesigned to make them safer for everyone. The community response was tremendous, and we received a total of 76 nominations for 68 locations in Monroe County.

From these submissions, our Steering Committee selected the intersection of Orange Street & Orchard Street in the JOSANA neighborhood for this year’s project.

Complete Streets Makeover Steering Committee
The Steering Committee hard at work

The Orange & Orchard location presented the right mix of community support, evidence of safety concerns, and potential for a street redesign that would create real, transformative change for the community through this project. School 17 is located right at this intersection and was a strong advocate for implementing change. Last fall, the Rochester City School District eliminated the Walker-Bus Program that had provided transportation for students living within 1.5 miles of their school, which contributed to the school’s desire to improve safety for its walkers.

Getting Community Input

So what happened next? We connected with representatives of School 17 and the JOSANA neighborhood, and together we planned a community workshop held in February at the school. We invited school families and residents to come share their experiences at this intersection and ideas for how it could be safer. At the workshop, which was facilitated by the Community Design Center of Rochester-CDCR, attendees were first led through the basics of road safety statistics and complete streets. Then, CDCR volunteers helped translate the community’s thoughts and desires into actionable design elements that would improve the intersection.

Based on community input from this session, the Stantec team drafted a conceptual drawing of street design improvements. Their rendering focused on elements that could be brought to life in the temporary, on-street installation and then translated into permanent improvements.

Complete Streets Makeover Design Rendering

Making Magic at Orange & Orchard

After much planning with the JOSANA neighborhood, over 150 people came out to Orange & Orchard on May 14 to make the magic happen! Attendees were made up of people from the neighborhood, school community, and a team of community partners*. Together, we worked to make the intersection of Orange Street & Orchard Street a more vibrant, safer place for everyone.

Design elements to calm traffic and improve safety included enhanced signage, curb extensions, temporary speed cushions, and a street mural designed by local artist Shawn Dunwoody. The temporary design was created by Stantec, which donates pro bono professional engineering services for the project. Other elements to beautify the space, like fence art and flower planters, were done with help of 2nd graders as part of their class project.

Nothing captures the life of a project better than film. Reconnect Rochester is pleased to share this short film, produced by Floating Home Films, that tells the full story.

We hope you enjoyed watching a beautiful display of community! We will continue supporting the neighborhood in their effort to make these temporary street design improvements permanent.

The Impact

But did it make a difference? YES! Data collected before and after the implementation (April and July, respectively) shows a measurable decrease in vehicle speeds along Orchard Street. Let’s get specific.

Makeover speed data graphic

Since the implementation, the 85th percentile speed (the speed that 85% of vehicles travel at or below) declined 28% and the maximum speed declined 26%. It’s worth noting that the maximum recorded speed in July happened between 1:15am and 1:30am.  Other than that outlier, the maximum speed was only 32 mph!  Even the average speed dropped 20%, despite there being no school in July. This is particularly notable with the safe assumption that arrival/dismissal congestion suppressed the speed of a great deal of traffic during our April data collection.  Finally, the speed data showed only 13 of 1,017 vehicles were traveling over 25 mph.

When it comes to speed, each mile-per-hour a driver is traveling makes a difference for pedestrian and cyclist safety, and can be the difference between life and death or a person sustaining life altering injuries.

Impact of pedestrian collisions graphic
The impact of vehicle speed in pedestrian collisions (The Healthi Kids Coalition)

Learn even more about the Complete Streets Makeover of Orange & Orchard

Looking Ahead

Our awesome team is on board to continue our Complete Streets Makeover program in 2023 and beyond!  So keep taking note of the intersections and trouble spots you experience in your daily travels that could use a re-design, and keep an eye out for calls for public submissions. Together, we’ll keep advocating to design our streets for people, and we’ll keep making it happen one intersection at a time.

*Community Partners

The Complete Streets Makeover of Orange & Orchard was a collaborative venture with the following community partners:

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A Resident’s Proposal for a New Mixed-use Trail in Irondequoit

If you’ve ever navigated the world without a car (whether that be for necessity or recreation), you’ve probably had a, “Why can’t I get over there from here?” moment. Guest blogger, Jack Rinaldo, had so many of these “moments” that he actually wrote up a proposal for a new mixed-use trail in Irondequoit, which would connect the eastern edges of Norton Street and Ridge Road. Curious? Read on for the nitty-gritty details in his own words.

Guest Blog by Jack Rinaldo

If you want to walk or bike to or from Southeast Irondequoit, you need to cross 104. There are only three locations to do so, highlighted in red in the picture below. Goodman Street and Culver Road have intersections with on/off ramps for 104. Both of these locations are dangerous for pedestrians and cyclists, no matter if they are on the road or the sidewalk. The other option is Bay Shore Boulevard. This street is calm, but it has huge hills at either end of it, making it unusable for most people.

These barriers cut off the southeast side from the rest of Irondequoit. Would you let your kids use any of the three current routes? I am an experienced and confident cyclist and I will not ride on those sections of Goodman or Culver.

Current map, annotated

The proposed new trail would run from Norton Street north to Ridge Road. As seen in the picture below, the trail would start just east of the Norton Street/590 onramp. The trail could run very close to the 590 onramp, similar to the Brooks Avenue/390/Erie Canal Trail setup as shown below. It would then run north, connecting with the road that the new Irondequoit town Department of Public Works (DPW) is on. This half mile section would potentially be the only new construction needed.

Once connected to the DPW road, trail users could use that road to reach Ridge Road. Additional sections of trail to the side of the road could be added as well if they are determined to be needed.

This trail would be similar to other local trails near highways such as the Route 390 Trail in Greece, and the Route 104 Trail in Webster.

Proposed trail connection map
Example map
Brooks Avenue, 390, & Erie Canal Trail

This new trail would easily connect to the Sea Breeze Drive trail as seen in the picture below. Once at Ridge Road, trail users go 1000 feet west to Kane Drive. Kane Drive is a nice calm street. Once at Kane Drive, they would proceed north until they met the Sea Breeze Drive trail at the Titus Avenue roundabout.

The new trail would also easily connect to the City of Rochester’s Bicycle Boulevards. Heading south, traveling 700 feet west on Norton Street brings you to Helendale Road. Helendale Road is another calm street. Once in the Laurelton neighborhood, use Spencer Road and Whittington Road to directly access the Bicycle Boulevard system on Farmington Road.

To connect the new trail to the other systems above, all that would be needed would be signage directing users along the route.

Proposed trail connection map

The newly expanded trail system would also connect all six of the schools in the East Irondequoit School district. Students and families could use the trail to access school facilities for class and extracurricular events.

  • Irondequoit High School is 400 feet from the Kane Drive/Ridge Road intersection, and a path to the school’s athletic facilities is on Kane Drive.
  • East Irondequoit Middle school is 1200 feet west of the Norton Road/Helendale Road intersection, then 500 feet up Densmore Road.
  • Laurelton-Pardee Intermediate School is 1700 feet from the Norton Road/Helendale Road intersection.
  • Helendale Road Primary School is directly on Helendale Road.
  • Durand-Eastman Intermediate School is almost directly on the Sea Breeze Drive trail.
  • Ivan Green Primary School is 1 mile away by safe neighborhood roads from Kane Drive.

The newly expanded system would connect many parks such as Irondequoit Bay Park West, Tryon Park, Durand-Eastman Park, the Lakeside Trail, SeaBreeze Amusement Park, Irondequoit Bay State Marine Park, and the beach at the Irondequoit Bay outlet.

Here is a link illustrating the new trail and it’s connectivity to the town: https://www.google.com/maps/d/edit?mid=1CTSRzSTvziHLSrxeJaSAt5wvJEjHc9Sd&usp=sharing (best viewed with Google Maps’ cycling layer turned on)

Irondequoit can look at the successes other towns have with trails, such as the new Brickyard Trail in Brighton, as well as the continued use of miles of trail that already exist in the region. Creating the new trail would be a great opportunity for the town to take unutilized land and better connect residents and neighborhoods, while promoting healthy and environmentally friendly transportation. The half mile of construction needed to achieve all of this would be very worth it.

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Hey Albany!

Last week, Reconnect Rochester went on a “Virtual Trip to Albany” to champion public transit and safe streets for Rochester residents (and all New Yorkers). We spent the day meeting with state legislators and their staff and having great conversations about what needs to be done to move towards our vision of a robust and equitable transportation network. We’re fortunate to have many allies in our State delegation to push for better multi-modal transportation across New York.

We’d like to shout out Reconnect Rochester Board members Victor Sanchez, Bill Collins, and Jason Partyka for devoting their time to the effort, and and huge thank you to all the legislative offices who took the time to meet with us: Assemblymembers Demond Meeks, Harry Bronson, Jennifer Lunsford, Sarah Clark, Josh Jensen, and William Magnarelli, and Senators Samra Brouk, Jeremy Cooney, and Tim Kennedy. Check out more screenshots from the day!

Read our asks for Albany legislators below. Wondering what YOU can do to advocate for better transportation for all New Yorkers? Check out the links below from our partners at the New York Public Transportation Association and the NYS Safe Streets Coalition.

NYPTA Take Action and Toolkit
NYS Safe Streets Coalition Crash Victims Rights and Safety Act


New York State 2022-23 Transportation Priorities

Public Transit:

RTS continues to be a vital service for our region as we recover from the pandemic. While COVID relief funds have helped to cover revenue loss and increased expenses, robust long-term, recurring funding will be necessary to grow and sustain the system. Governor Hochul has shown strong commitment to public transit, and we urge the Legislature to build upon those proposals in the final budget.

    1. Increase State Mass Transit Operating Assistance (STOA) for upstate transit systems by 36% ($49 million). The Governor’s Budget only proposes a 13% increase for upstate systems.
    2. Include $159.5 million annual funding level for non-MTA transit through the entire proposed 5-year capital program ($698 million 5-year total) in the final budget.
    3. Continue the STOA hold-harmless for formula systems impacted by pandemic ridership loss.
    4. Support Rider Representation (S3559A/A7822) – requires the appointment of a transit dependent and para-transit dependent representative on various transportation authorities.

Bicycle and Pedestrian (Active Transportation):

Pedestrian and cyclist injuries and fatalities are on the rise, which is why Reconnect Rochester has been working with the NYS Safe Streets Coalition to prioritize legislation to address this silent epidemic. Consider sponsoring or co sponsoring the Crash Victims Rights & Safety Act (CVRSA) to make our streets safer:

    1. Statewide Speed Limit (S2021/A01007) – allow for lower life-saving speeds across New York State
    2. Sammy’s Law (S524/A4655) – allow for lower life-saving speeds limits in New York City
    3. Complete Streets Funding (S3897/A8936) – increase state funding where the municipality agrees to fund a complete street design feature
    4. Complete Streets Application (S8394/A08624) – require consideration of complete streets design for projects which receive federal or state funding
    5. Complete Streets Maintenance (S5130/A7782) – include complete street design features in resurfacing, maintenance, and pavement recycling projects
    6. Right to Safe Passage (S4529/A547) – require drivers pass bicyclists at a safe distance of min. 3 feet
    7. DMV Pre-Licensing (S1078A/A5084) – educate NY drivers about safely interacting with vulnerable road users
    8. Crash Victims Bill of Rights (S8152/A9152) – guarantee rights and a voice for crash victims and their loved ones in legal proceedings

In addition to the above legislative package, these are other bills related to bicyclists that we would encourage you to consider sponsoring or co-sponsoring:

    1. S920/A3104 – allow for what is known as an “Idaho Stop” which allows cyclists to treat stop signs as yield signs and red lights like stop signs
    2. A8656 – repeal certain provisions of the vehicle and traffic law and would allow e-bikes to be ridden anywhere regular bikes can be ridden
    3. S3080 – establish the ride clean rebate program which would allow e-bikes and e-scooters to be eligible for a 50% rebate with a maximum of $1,100

Train and Long-Distance Bus:

Bus and train users tend to be lower income and people of color, and deserve equitable funding for their long-distance transportation that is comparable to the investments made in airline travel. Consider including funding for a bus terminal extension for the Louise Slaughter Rail Station in the new budget or when additional Federal funding is available. 

All Modes: 

Please sponsor or co-sponsor S4264A/A6967, the “Climate and Community Investment Act”, a Green New Deal for New York State. This would help create jobs and funding for carbon reduction and environmental justice programs.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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Announcing the Winners of the 2021-22 Complete Streets Makeover

(Drumroll please…)

Announcing the Winners of the 2021-2022 Complete Streets Makeover

In July, we asked you to help identify the intersections and trouble-spots in your daily travels where you don’t feel comfortable walking or biking, and that could be designed to be safer for everyone.

The community response was tremendous, and we thank all those who took the time to submit nominations! We received a total of 76 nominations for 68 locations in Monroe County.

Click here to view the nomination locations in Google Maps

The Steering Committee had a tough task to choose from so many quality submissions and deserving locations! A set of established judging criteria helped guide us through the selection process. Here we are, hard at work examining each and every submission:

So What’s the Good Word?

In the end, we selected the following locations as this year’s winners:

  • COMPLETE STREETS MAKEOVER WINNER: Orange Street & Orchard Street in the JOSANA neighborhood
  • CITY DESIGN RENDERING WINNER: Arnett Boulevard between Genesee Street & Warwick Avenue in the 19th Ward neighborhood
  • SUBURBAN DESIGN RENDERING WINNER: Monroe Avenue between Highland Avenue & 12 Corners in the Town of Brighton
Orange & Orchard in the JOSANA Neighborhood will be the focus of our on-street installation

The Orange & Orchard location presented the right mix of community support, evidence of safety concerns, and potential for a street re-design that would create real, transformative change for the community through our project. We are eager to get to work with the families at School 17, Charles House Neighbors in Action, the Americorp Vista team, and JOSANA neighbors on a project to transform the intersection and create a safer space for the community.

The Steering Committee also selected two Design Rendering Winners. These locations might not be suitable for the on-street makeover project (because of their size or other feasibility issues), but we want to highlight them as places where the community would like to see improvements made.

What Happens Now? Let’s start with our Complete Streets Makeover Winner.

The Complete Streets Makeover will kick off with a community input session in January (facilitated by the Community Design Center) to hear from the residents of the JOSANA neighborhood about their experiences and ideas. No one understands what it’s like to use our streets better than those who walk, bike, roll, and ride along them everyday.

2019’s community input session in the El Camino neighborhood.

Based on feedback from this session, the complete streets design team at Stantec will draft conceptual design improvements of an improved streetscape. The design will be brought to life through a temporary on-street installation in May. We will rely on people power from the neighborhood community, and equipment from the Healthi Kids traffic calming library to lay down the temporary design on the street. Stay tuned for project updates as we go along!

What About the Design Rendering Winners?

The design team at Stantec will provide each of our Design Rendering Winners with a conceptual drawing of street design improvements. The neighborhoods can use these illustrations as a launch pad for community discussion, and a tool to help advocate for changes that would make these streets safer for everyone.

Arnett Blvd between Genesee St & Warwick Ave
Monroe Ave between Highland Ave & 12 Corners Plaza

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Why Don’t Crosswalks Have Stop Signs?

Written by Arian Horbovetz and originally published on The Urban Phoenix blog

A few nights ago I was riding my Onewheel through the residential streets of Rochester’s South Wedge neighborhood. I slowed as I approached a lightly traveled 4-way stop sign controlled intersection, where a car stopped and yielded the right of way to me as I had reached the intersection first.

A few minutes later, I tried to cross Rochester’s South Ave. while carrying my device across a crosswalk. And while the signage clearly states that pedestrians in the crosswalk have the right of way, 8 cars blew through said crosswalk before a car finally stopped and allowed me to pass.

Tonight I was trying to cross another street near Rochester’s historic Mt. Hope Cemetery (final resting place of Frederick Douglass and Susan B. Anthony) at a RRFB-controlled crosswalk. I pressed the button which activated the flashing yellow lights indicating that a pedestrian is ready to enter the crosswalk, and subsequently watched in horror as 19 cars drove through the crosswalk without so much as a brake tap.

Here’s my question… why aren’t pedestrian crosswalks simply controlled with a traditional stop sign? For the life of me I’ve never been able to understand this. Let’s break it down…

If we think of stop signs as safety signals for everyone on our streets, then why is it that our most vulnerable population, people on foot, only receive “yield” status?

If we claim that a pedestrian always has the right of way in a crosswalk, why do we treat pedestrians as “yield” worthy instead of “STOP” worthy like we do cars? Why doesn’t every non-signal-controlled crosswalk simply have a universally recognizable stop sign instead of an innocuous yield sign or flashing yellow lights that most drivers simply dismiss?

We claim to prioritize pedestrians with bright signage and flashing lights but until we prioritize a person the way we prioritize a car, truck or SUV, the number of people killed by cars will continue to rise.


Arian took this to the next level when he conducted a filmed experiment with an RRFB crosswalk — take a watch below:

Did that peak your interest? Consider attending this week’s Rochester Street Films Event: Silent Epidemic on the growing number of pedestrian injuries and fatalities on our streets. We’ll be featuring this video along with several others + local data + live discussion with community leaders and crash victims.

(attend in-person at The Little Theatre or via livestream)

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Lake Avenue is Not Built For Everyone

Guest blog by Rachel Barnhart, who represents District 21 on the Monroe County Legislature and has been a longtime advocate for safer streets.

A driver struck and killed a woman walking on Lake Ave on September 17. She was at least the 90th pedestrian or cyclist injured or killed on Lake Ave in the mile-long stretch between Driving Park Ave and Lyell Ave over the last decade. That’s an average of nine people hurt every year in a distance we can walk in less than 20 minutes.

It’s time to make Lake Ave safe for everyone, particularly the people who live there.

About half of the people who live in the two census tracts on the west side of Lake Ave between Driving Park and Lyell live in poverty. More than one-third of the households do not own cars. They are using other means of transportation — walking, cycling and public transit. Yet Lake Ave is not built for the use of the people who call the surrounding blocks home. 

Lake Ave is built for speed. The road has 11-foot-wide lanes, 3-foot shoulders, recessed bus stops and turning lanes. These are all design elements conducive to high speeds. The speed limit on Lake Ave is 35 mph, a speed at which pedestrians have a 45 percent chance of being killed when struck. Speed data indicates that between Emerson St and Lexington Ave, half of drivers are going above 36 mph, and one in seven drivers is going above 42 mph. Driving on Lake Ave can be stressful, with tailgating, aggressive lane changes, and, yes, speeding.

A portion of Lake Ave, featuring six lanes.

When examining crash data over the last decade, it’s evident Lake Ave does not have enough traffic lights and they are not timed properly. There are not enough crosswalks, as you have to walk nearly a half-mile in one location between Driving Park and Lyell before encountering a designated place to cross. Lake Ave also takes pedestrians time to cross — it’s six lanes in some spots! In many locations, drivers can turn right on red and they can make left turns everywhere, further endangering pedestrians.

Imagine being a pedestrian or cyclist in this environment, especially on a cold, snowy or rainy day. You just want to cross the street to get to your bus stop, the grocery store, your job, or your friend’s house. But Lake Ave is not built for you. 

Despite the carnage, there is predictably no outcry to make Lake Ave safer for all who use the road. Lake Ave’s crash history sadly shows the correlation between poor street safety, race and poverty. Our culture is oriented toward the needs of drivers, no matter the collateral damage. We have an intense bias reflected in news stories that regularly use the passive voice to describe crashes. A pedestrian is “hit by a car,” not the person driving the car. We blame pedestrians for not following the rules of the road, even though drivers on Lake Ave routinely disregard traffic laws, such as the speed limit.

We can make Lake Ave work for everyone by redesigning the road. Unfortunately, drivers will fight for their ability to speed through neighborhoods, like when public opposition killed a road diet planned for a northern section of Lake Ave in 2014. There are still ideas on the table, such as Reconnect Rochester’s concept to make the Phelps Ave intersection safer.

A design rendering by Stantec for the intersection of Lake Ave & Phelps Ave, which came out of Reconnect’s 2018 Complete Streets Makeover program.

City leaders kicked off a Pace Car program on Lake Ave in 2016, which encouraged drivers to be more mindful of pedestrians and cyclists. That effort faded, but should be revived as part of a more comprehensive Vision Zero plan, which focuses on road design, enforcement and education to reduce crashes. 

Lake Ave is not built for everyone, but it could be one day, if we value the safety and quality of life of everyone who uses this corridor.

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Top ten things we’re most proud of in 2020.

2020 has been a year like no other.

Like every non-profit, the pandemic forced Reconnect Rochester to pivot fast to re-tool our planned programs and goals for the year. Luckily, we are small (but mighty), and nothing if not nimble. Despite all the challenges, we managed to move our mission forward with intensity. Check out (below) the “Top 10” list of accomplishments we’re most proud of in 2020.

We also faced financial uncertainty this year as prospects for grants and sponsorships dissipated. You know what got us through? The generosity of supporting members during our last membership drive, especially our sustaining members whose monthly donations proved to be extra crucial this year.

If you haven’t already, we hope you’ll take a look at the membership levels and gift options and make a donation toward our 2021 Membership Drive so we can hit the ground rolling in 2021!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2020
(In no particular order of importance.)

#10

Releasing a new original short film titled Think Transit First to highlight transportation as a systemic equity issue in our community, and the innovative ways some local organizations are meeting transportation needs. The film premiered at our Nov 12 Rochester Street Films event, which also included a presentation of local statistics and a panel discussion. Please watch and share this important film!

#9

Installing 15 fiberglass bus stop cubes on Parsells, Lyell & Monroe Avenues to give RTS riders a respectable place to sit while they wait, and celebrated at a ribbon cutting event with City officials and project partners. Check out the Channel 8 news story and more photos of the ribbon cutting event.

#8

Hosting a 3-hour virtual Complete Streets Training attended by 60 local public officials, planners, engineers and advocates. Justin Booth of GObike Buffalo led a discussion about the benefits of active mobility and complete streets, and how we can make our roads safe for people of all ages and abilities.

#7

Rolling out a set of bike education offerings to encourage more people in our community to experience the health and financial benefits of biking to get around, and deliver the information they need to do so safely and comfortably.
p.s. Find out more about classes & presentations you can bring to your workplace, campus, community library or schools.

#6

Joining forces with Rochester Cycling Alliance to weigh in on an untold number of transportation plans and projects, like the Priority Bicycle Boulevards plan, GTC’s Long Range Transportation Plan, and infrastructure projects all over the City and County. Our favorite win this year was a final design for E. Main Street that includes dedicated bike lanes, a result of working alongside neighborhood partners to advocate for a street design that accommodates ALL users.

#5

Publicly expressing our solidarity with the movement toward racial justice in our community by signing on to the community statement that Racism is a Public Health Crisis. We also committed to reflect and actively work on holding ourselves accountable for living up to our professed values of equity and inclusion, and centering anti-racism in our work.

#4

Exponentially expanding cycling focused programs and outreach led by the Rochester Cycling Alliance during the first full year of our organizations coming together. A film screening and panel discussion of the Dutch film Why We Cycle, a virtual update on the City’s bike infrastructure, on-bike classes at the Rochester Public market, a bike law refresher video for Rochester Police Department officers, and many more accomplishments too numerous to name.

#3

Getting our Monroe County Crash Map (which had crashed) updated on our website with a fresh new design! The map is a resource for looking up crashes that involve pedestrians and cyclists, and serves as a tool for local advocacy efforts around safe streets in our community.

#2

Adding new multi-modal themed products and designs to our online shop. All sales and proceeds are reinvested to support our work in the community.
p.s. Several new products are available as membership gifts!

#1

Traveling to Albany to meet with local legislators and advocate for a legislative platform to improve transportation in our region, developed in partnership with Our Streets Transit Coalition member organizations.


…and that doesn’t even count the ways we spark community engagement and conversation every day through social media shares and blog posts about things like the survival of public transit, the benefits of reduced motor traffic, or the automobile and racial exclusivity.

We think that’s a pretty darn good Top 10 list for a disrupted kind of year.

Just imagine what we can do in 2021!

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The Bus Cubes Have Landed!

Next time you walk, ride or roll along Parsells, Lyell or Monroe Avenues, you’ll notice a bright new addition to the streetscape. This month, cubes made from fiberglass were installed at 5 bus stops along each of these corridors, offering RTS riders a respectable place to sit while they wait.

The City of Rochester and RTS have been tremendous partners on this project. Thanks especially to DES Commissioner Norm Jones and City Councilmember Mitch Gruber for championing the effort, along with City staff across many departments who worked hand-in-hand with us to see this to fruition. We also couldn’t have done it without our neighborhood partners in Beechwood, Lyell-Otis and Upper Monroe, or the funders that stepped up to contribute.

Cubes for Your Community

This is just the beginning! We hope the pilot project will lead to bus stop cubes in more Rochester neighborhoods and beyond. Reconnect Rochester will continue to work with RTS, local municipalities and community organizations throughout Monroe County to identify bus stops in the system that are well utilized but lack seating. 

Would you like to see cubes at bus stops in YOUR neighborhood or community? Contact us and we’ll do our best to work with you to secure funding and make it happen. 

Are you from outside the Monroe County area and interested in purchasing bus stop cubes for your town or city? Contact us and we’ll put you in touch with the manufacturer. Reconnect Rochester receives a sales commission that helps fuel our effort to put more bus stop cubes on the ground locally.

Why Are We Doing This Anyway?

Anyone who has ever used public transportation in Rochester is painfully aware of two things:  At some point you will have to wait for your bus, and when you do, you will probably be standing. 

For senior citizens, people with disabilities, and parents with young children, being made to stand for any length of time can be less than ideal. Even for those passengers who are physically capable of standing, having no place to sit while waiting on the side of a busy roadway can cause anxiety and discomfort.

Our bus system is the only transportation mode that requires its passengers to stand while waiting for the service. Not an ideal situation if we're trying to encourage folks to use public transit.

Why is our bus system the only transportation mode that requires its passengers to stand while waiting for the service? The single biggest issue is the sheer scale of the system. There are thousands of bus stops in the RTS network, and the resources of the transit authority are already spread thin. 

If this issue could be remedied, not only would we make the lives of current riders a little easier, but we might also encourage more people to use public transportation. This is why Reconnect Rochester has decided to make bus stop seating a priority for our community.

How Did This Project Come About?

In 2017, after 3 years piloting seasonal bus stop cubes made from high-pressured wood, Reconnect Rochester set out to find a permanent, year-round amenity for bus riders. In our research, we came upon a local manufacturer of fiberglass — a nearly indestructible, weather resistant material that was perfect for the job! It took about three years of stops-and-starts to design and manufacture the fiberglass model that you see today.

To go further back in history and learn more about how the bus cube concept came to be, check out the Bus Cube Birth Story on our website.

RTS rider enjoys our temporary, seasonal solution to the dearth of seating at local bus stops.
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Blocking Walking: When Pedestrians are Forced to Find Another Way

Blog by Arian Horbovetz. Arian is a Reconnect board member and the creator of The Urban Phoenix, a blog focused on conversations around the elements that create healthy cities, neighborhoods and communities today. Arian covers walkability, public transit, financial solvency, bike infrastructure, smart development, public space, public pride and ownership of our futures. While he discusses issues of public policy, legislation, statistics and money, The UP specializes in addressing public perceptions and how they affect the way we see our cities.


Your heart sinks when you see that orange symbol of uncertainty. You grip the wheel tighter, curse, and check your watch to see if the impending redirection will inevitably make you late to your destination. We’ve all experienced this frustrating dilemma, brought about by that never-welcomed sign that reads “DETOUR.”

While detours encountered on the road may be frustrating, fear not! The Department of Transportation has outlined the most convenient alternative navigation for you to traverse instead. Abundant signage will guide your new direction, showing you exactly where to go in order to continue along your new route. Your safety on this detour has been considered. The new route will accommodate all vehicles, from small cars to big trucks. While inconvenienced, a tremendous amount of thought has gone into ensuring that your detour will be as impact-free as possible.

But what happens when you’re walking down a city sidewalk and you see a sign like the one below?

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What happens when you’re rolling down an urban bike trail and you encounter a piece of construction equipment blocking your path?

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This piece of machinery was blocking a trail in Buffalo, NY while the operators were on a lunch break. “Oh sorry, I was about to move that” one of the workers said as I snapped a photo…

Or maybe you’re making the trek home from the bar on foot, only to encounter this blocking your path…

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Finally, you and your family are taking a winter evening stroll in your neighborhood. While the street you’re on is perfectly plowed, you can’t help but notice that your children are struggling to stay on their feet while traversing the icy sidewalk.

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Walkability is something we talk about with regard to healthy communities and neighborhoods these days. And for good reason… areas that are more walkable have higher property value, and have shown to be better for business growth and proliferation. But even with all the positives that come from strong pedestrian connectivity, construction projects, infrastructure maintenance and good old fashioned Mother Nature can lead to sidewalk closures and/or unsafe walking environments. Most of these can be remedied with proper planning and foresight, but that foresight is often lacking. Developers and workers don’t always understand the importance of pedestrian prioritization, and this is, to some extent, understandable. It is only just now that we are beginning to realize the importance of giving pedestrians welcoming, connected, comfortable and safe environments to traverse neighborhoods on foot.

When sidewalks are closed due to nearby construction, pedestrians must find a way around. This either means backtracking to the last crosswalk, or worse, venturing out into the a potentially busy street in order to cross, or walk in the road along the blocked sidewalk until they pass the construction area. It is important for everyone to understand that people on foot, like drivers, will often choose the most convenient option, even if it is not the best or safest.

This cement truck was not only parked in a crosswalk leading from Rochester’s Genesee Riverway Trail, it completely blinded pedestrians from being able to see oncoming traffic on South Avenue

Construction companies should do everything in their power to ensure that a pedestrian right-of-way is not impeded by their work. Actions should be taken to ensure that pedestrians don’t have to find an alternate route. Sidewalk sheds and scaffolding, much like the ones we see in larger cities, should be built to keep the sidewalk functional and protect those on foot.

Furthermore, construction site and maintenance workers should be trained to ensure that equipment, machinery and other barriers never block a sidewalk or path. Workers may not realize that blocking a sidewalk, even for a short while, could put pedestrians in an inconvenient, or even dangerous situation.

Even plow companies need to appreciate the negative impact of moving snow out of our streets and into the direct path of our pedestrians.

This sidewalk leading to Rochester’s new Amtrak station is completely blocked by
plowed snow

Failing to mind these amenities is even more detrimental to the safety of persons with disabilities. A closed sidewalk can make for a precarious situation for those in our community with mobility issues, and/or folks in wheelchairs or motorized scooters.

Finally, blocking sidewalks is not just inconvenient and unsafe for pedestrians, it sends a message that this vital piece of infrastructure is not important. When car traffic is moving smoothly while the adjacent sidewalk has been blocked, torn up or interrupted, it clearly signals that those who choose to walk or have to walk are not welcome, and seen as less important.

While Rochester’s Nathaniel Apartments were being constructed, pedestrian access was accommodated on the building’s north side with a pedestrian tunnel. The East side of the building, however, did not effectively accommodate foot traffic during construction.

Meaningful accommodations for pedestrians and cyclists are out there. In our most dense urban areas where walkability is more appreciated, these accommodations are plentiful. But even in our smaller cities, there are excellent examples of developers making every attempt to ensure sidewalk use is unaffected during construction.

This construction project not only accounts for pedestrians and cyclists, the circled signage clearly instructs both on the appropriate path to use while traversing this stretch

Sidewalks are the connective tissue in our urban communities. They are the final link between homes and public transit. They are the needle the weaves the fabric of our neighborhoods together. They are are the highway for those who cannot afford a car, or make the choice not to own one. In our cities, sidewalks have a level of importance that often goes unrealized and under appreciated in our car-centric world.  Accommodating and maintaining their convenience, their appeal and their safety is of paramount importance to creating a healthy, walkable environment for all of our citizens.  

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Sidewalk Snow Removal: How Are We Doing in Monroe County?

Story by: David Riley
A Rochester resident and a former journalist, David is completing a master’s degree in urban planning at the University at Buffalo…

Winter sidewalk. Rochester NY.

For tens of thousands of Monroe County residents, a sidewalk isn’t just a convenience. It’s a vital connection to the world.

Nearly 12,000 people here walk to their jobs, U.S. Census data shows. Another 13,000 walk to and from bus stops in order to take public transportation to work, including as many as 1 in 3 workers in some city neighborhoods. Many people also rely on sidewalks to get to and from school, medical appointments or grocery stores, much less to go for a jog or walk the dog.

So for many people, it isn’t simply an annoyance if part of a sidewalk turns into a snowdrift during the winter. It’s a disruption that forces people going about daily routines to wade through snow or take a dangerous chance and walk in the street. For people with disabilities, a snowy sidewalk can make a usually simple outing impossible.

Yet keeping sidewalks clear is not always a priority for municipalities in the Northeast and Midwest. The City of Rochester does more than many other Snow Belt cities. While property owners here are responsible for clearing adjacent sidewalks of snow and ice, the city also provides supplemental sidewalk plowing anytime it snows at least 4 inches. The program has drawn some interest in recent years from Buffalo and Syracuse, neither of which generally plow sidewalks beyond public buildings. A handful of local suburbs also provide some municipal sidewalk plowing, including Greece and Irondequoit. Read more

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Grab your shovel, it’s time to Reconnect your sidewalk…

Who's responsible for clearing sidewalks of snow? All of us! [PHOTO: gam9551, Flickr]
Posted by: Brenda Massie, Board Member and Secretary, Reconnect Rochester.

Getting around during winter in Rochester is challenging — no matter what mode of transportation you choose. Subzero temperatures, snowy sidewalks, and dangerous street conditions become part of everyday life. As a pedestrian, it is especially hairy…

Read more

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Monroe County Had 2,679 Vehicle Collisions Involving Pedestrians & Cyclists Over Last 4 Years Report Shows

Yet, New York State plans to spend fewer dollars on pedestrian and bicycling infrastructure; advocates call on the Governor to allocate more resources.

In Monroe County (January 1, 2009 - December 31, 2012) pedestrians were involved in 1,479 vehicle crashes and 1,200 involved bicyclists.
According to state data, there were 2,679 vehicle collisions with pedestrians or bicyclists in Monroe County over a four-year period from January 1, 2009 through December 31, 2012. Using the New York State Department of Transportation’s Accident Data Files, Tri-State Transportation Campaign, a non-profit transportation policy watchdog organization, found that pedestrians were involved in 1,479 of these collisions and 1,200 involved bicyclists.1 Thirty-three of these collisions were fatal (28 pedestrian collisions and 5 bicyclist collisions). The City of Rochester had the highest number of collisions (1,614) and the town of Greece the second highest (215)…

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Governor Cuomo Signs “Complete Streets”

Pedestrians, cyclists, and transit riders in Rochester (and across New York state) will soon benefit from a new Complete Streets law. Thanks to the volunteers at Reconnect Rochester and outspoken citizens like you! [FLICKR PHOTO: _Yoshi]
Earlier this year, Reconnect Rochester teamed up with Tri-State Transportation Campaignexternal link and other transportation advocacy groups from around New York state in an effort to mobilize support for, and urge Governor Cuomo to sign New York’s first Complete Streets law. Thousands of you and other New Yorkers signed petitions and wrote and called your representatives. It made all the difference, helping to get this issue onto the agendas of elected officials and making sure it passed during a busy legislative session.

Pedestrians, cyclists, and transit riders in Rochester (and across New York state) will soon benefit from a new Complete Streets law. Thanks to the volunteers at Reconnect Rochester and outspoken citizens like you! [IMAGE: Reconnect Rochester]Earlier this week Governor Andrew Cuomo signed the billexternal link that will make streets safer for everyone. The law will ensure that major road projects take into account the needs of pedestrians, cyclists, and people of all ages and abilities.

Whether young or old; on foot, in a wheelchair, on a bike, or in a car, everyone is safer when roads are designed so everyone can use them. Roads designed according to complete streets principlesexternal link are safer and encourage walking and cycling, leading to healthier neighborhoods and better quality of life. This is an extremely important reform that will save lives.

Thank YOU for helping to win positive change!