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The last 2 weeks have been very productive for Rochester Cycling Advocacy. Two weeks ago RCA members Jon Schull, Scott MacRae and Tom Robinson (EDR) met with Brighton Town Surpervisor Sandra Frankel to discuss ways to make Brighton more bike friendly. She agreed to initiate creating a Brighton Bike Advisory group and with the help of RIT’s Center For Student Innovation perhaps create a Brighton Bicycle Master Plan which would integrate Rochester’s Plan as well. GROC also had a major victory getting their County Parks programs approved. Congratulations GROC.

Last Wed. the Rochester Bicycle Master Plan Group met which included RCA members Bill Collins, Jon Schull (substituting for Andrew Dollard, Richard DeSarra (also representing RBC) and Scott MacRae all participated in the discussion and critique of the Existing Conditions Map which was very detailed for each major street. Rochester rated a D+ on “Level of Service – LOS” which is above average but leads lots of room for improvement. This input as well as the input from 4 city community quadrant meetings which also allowed riders to compare their real life experience of riding the streets to the survey ratings to further refine the ratings. The participants were also able to rank which destinations and streets are higher priority and this information will also go into the master plan to help create priorities for the plan. You can review the plan at;

Go to the existing level of service map and review it. If you agree or disagree, let them know. There will be a more detailed description street by street listed soon.
You can also give your comments to Erik Frisch City of Rochester at:

Jon Schull, Richard DeSarra and Scott MacRae met with Judy Cama Community Relations Coordinator and Marcie Barcotta of Wegmans about getting Wegmans support to make Rochester more bike friendly. We discussed getting support for Jon’s Active Transportation Network Map adnthe suggested Richard help them create some maps for their Passport to Family Wellness Program which currently encourages people to walk for Wegmans credits and gifts. The new program would encourage biking in the community. We also discussed how to make the New East Ave. Wegmans the poster child for a bike friendly store and neighborhood with indoor bike parking, lockers and showers for employees and incentive programs such as bike days with gifts for cyclists. They were very interested in supporting us.

Richard and Scott then met with John Richardson Director of the 360/365 film festival about incorporating 2 recent full lenght films involving bicycling at the 360/365 film festival in 2011. They are now also considering having a contest for the best 3 minute film on bicycling in 2011 as well.

Bill Collins is continueing to lead the dialogue with RGRTA’s on the new transit center and is coordinating a meeting with RGRTA to discuss ways to make the center and the system more bike friendly.


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