On October 17, the RCA-sponsored Advocacy Advance Action 2020 Workshop helped over 40 advocates, agency staff and elected officials to brainstorm local strategies for increasing bicycle and pedestrian programs and projects in the region.   Many thanks to Brighid O’Keane, of the Alliance for Biking & Walking and to Darren Flusche of the League of American Bicyclists who provided such wonderful guidance.  The following note comes to us from them.  

Now it’s our turn to carry the momentum forward!


There were two exciting announcements at the workshop. First, Rochester was awarded Bronze-level status from the League of American Bicyclists’ Bicycle Friendly Community program – the only city in the state other than NYC to receive a BFC designation. Second, the Finger Lakes Health Systems Agency announced the much-anticipated Transportation Specialist position, funded by the Center for Disease Control. This position focuses on engaging, organizing and educating the community to achieve public policy and practice changes that promote active transportation in Monroe County.  Click here for more information about the position and application process.
Here is the list of local priorities that were developed at the workshop. The Rochester Funding Profile and slides from the presentation can be downloaded from the Advocacy Advance website. Click the links below for additional Advocacy Advance resources:

On Monday, the Federal Highway Administration (FHWA) issued an interim guidance to state departments of transportation on the Transportation Alternatives program (TA). The guidance provides specifics for state agencies and resolves any ambiguities in the complex legislative language. Read more about the good and bad news for bicyclists and pedestrians.
Thank you again to the workshop hosts:
City of Rochester, contact: Erik Frisch
Genesee Transportation Council, contact: Rich Perrin
Rochester Cycling Alliance, contact: Scott McRae
Senator Kristen Gillibrand, contact: Sarah Clark
We encourage you to continue collaborating with workshop participants. Contact the Rochester Cycling Alliance for additional notes from the workshop and to get involved in local advocacy efforts. To learn about your important role in New York’s Navigating MAP-21 state campaign, contact Brian Kehoe, Executive Director of the New York Bicycling Coalition.
Thank you from the Advocacy Advance Team:
Brighid O’Keane, Alliance for Biking & Walking
Darren Flusche,   League of American Bicyclists