complete streets Rochester

In June 2025, we launched our Downtown SmART Streets project with two on-street installations that boosted pedestrian safety and attracted media coverage. We had a great time collaborating with local artists to design and install murals for our seasonal curb extensions at E. Main & Gibbs Street as well as Broad and Fitzhugh.

The main goal of curb extensions is to slow down turning vehicles by narrowing the space available and shorten the distance that pedestrians have to interact with cars in the road. Following the installations, more than two-thirds of survey respondents said they felt safer crossing at these intersections. Perceptions of safety emerged as the strongest indicator from last year’s project that the improvements are making a difference while adding a splash of creativity to downtown Rochester.

Using lessons learned from last year’s debut of the project, our Community Advisory Committee (CAC) met again in late 2025 to walk through downtown and assess potential locations for the next two installations. As we explored the streets together, we discussed areas with safety concerns and places with the greatest potential for improvement. We also considered pedestrian and vehicle traffic, along with proximity to busy downtown spaces.

Without Further Ado, Our Selections!

Woodbury Blvd & St Mary’s Place

And

S. Union, Savannah, & Canfield Place

Why Woodbury Blvd & St Mary’s Place?

Woodbury and St. Mary’s offers a clear opportunity to redesign the streetscape and better allocate space. Plus three of the four corners of this intersection are home to Washington Square Park, Geva Theatre, and St Mary’s Catholic Church; with all the various programs that draw people to those places.You can also find Fuego Coffee just a hop skip away. This project will create a more comfortable crossing for the many visitors and downtown residents who pass through the area on foot.

Why S. Union, Savannah, & Canfield Place?

While we love the Union Street cycle track, this long, unsignalized, stretch of road offers little to deter high driver speeds. In turn, residents of S Union Street apartments, Strong Museum of Play visitors, as well as customers walking or rolling to places like Spotted Octopus, Fattey Beer Co, or Nerdvana, often struggle to find safe gaps in traffic when crossing.

These concerns became even more urgent after a tragic hit-and-run pedestrian fatality in June 2025.  A driver hit 70 year old Henry “Hank” Brown, long time doorman at Salinger’s, while he was crossing S. Union walking home from work. This tragedy was a factor in including Canfield intersection where Hank was hit and killed, in the project area. While the west side of the intersection already has a substantial bump-out, the east side could be improved to harden daylighting zones and prevent illegal parking.

Next Steps…

The design team at GPI is creating renderings to redesign the project area for a safer and smarter street. Renderings for both locations will be reviewed by Rochester’s Traffic Control Board. Once the street safety design and artwork for the murals receive proper approval, we will gear up to bring these concepts to reality this spring/early summer!

We need volunteers for this project! Want to help us paint?! Reach out to project manager, Lourdes Sharp (Lourdes@ReconnectRochester.org, 585-210-9716) to explore opportunities.

We will also be updating the paint and reinstalling the delineator posts for both of our 2025 installations at E. Main & Gibbs Street and Broad and Fitzhugh! Have you visited one of these  installations from last year? Let us know what you think!

*Community Partners

Reconnect Rochester

The Healthi Kids Coalition, convened by Common Ground Health

GPI

City of Rochester

Genesee Transportation Council

Dunwoode Design

Buckingham Properties

Downtown ROCS

RDDC

With generous funding from ESL

Reconnect Rochester’s Complete Streets Makeover project transforms a neighborhood intersection through a temporary installation designed to make it safer for everyone passing through, whether on bike, on foot, or in a car. We selected the winning location for our 6th project from a pool of 48 trouble spots that community members identified as places in your daily travels where you don’t feel comfortable walking or biking. After carefully evaluating each location using established criteria, such as safety concerns and design improvement potential, our Program Steering Committee held a popsicle stick voting session and landed on this year’s winner!

(Drumroll please…)

Genesee Park Blvd & Pioneer St in the 19th Ward neighborhood!

Genesee Park Blvd & Pioneer St sees a high number of crashes under normal conditions but a recent detour has exacerbated the issue. With the detour recently removed and traffic flows returning to normal conditions, residents have since raised real safety concerns traveling through the intersection.

While pedestrian crashes have been less frequent than vehicle collisions, drivers failing to yield the right of way has led to residents feeling unsafe. Some report that they take a longer route to bike or walk to Genesee Valley Park because it feels safer than passing through this intersection. Genesee Park Blvd & Pioneer St sits just steps from the Empire State Trail and Genesee Riverway Trail, where people regularly walk, run, and bike. Its proximity to University of Rochester off campus student housing and School #53 leads many students and families to rely on this intersection on a daily basis.

This intersection also has extra road space to work with, and the layout presents strong potential for design improvements. Plus, Rochester is planning a reconstruction of Genesee Park Blvd in 2032 which creates an opportunity to test safer street design on a temporary basis. Through data collection, we can evaluate what works for all road users and center community voice to help inform the permanent redesign.

Next Steps…

We’ll hold a Community Workshop in March to gain insight from the residents of the 19th Ward about the enhancements they would like in the intersection. No one understands what it’s like to use our streets better than those who walk, bike, roll, and ride along them everyday.

Complete Streets Makeover Community Workshop in 2025

Our friends on the complete streets design team at Stantec will use community input from the workshop to create conceptual design enhancements of an improved streetscape. We’ll then see these concepts transform into reality through a temporary on-street installation in May. This transformation is only possible through the input and support of neighborhood residents coming out to help with the installation. Keep a look out for updates along the way!

*Community Partners

The Complete Streets Makeover of Genesee Park Blvd & Pioneer St is a collaborative venture with the following community partners:

Reconnect Rochester

The Healthi Kids Coalition, convened by Common Ground Health

Stantec

City of Rochester

Genesee Transportation Council

19th Ward Community Association

Cub Scouts Troop 1965

Southwest Rotary Club

Southwest Neighborhood Services

Trillium Health

Visit the Complete Streets Makeover program page to learn more about why we do this, the process components, and short films about our past projects.

Is there an intersection or trouble spot in your daily travels where you don’t feel safe to walk or bike? Nominate it for our next Complete Streets Makeover project! FILL OUT OUR NOMINATION FORM.

(Drumroll please…)

Announcing the Winners of the 2024-2025 Complete Streets Makeover

In August, we asked you to help identify the intersections and trouble-spots in your daily travels where you don’t feel comfortable walking or biking, and that could be designed to be safer for everyone.

A big shout out to all those who took the time to submit a nomination! We received a total of 64 nominations for 39 locations in Monroe County.

Met with such esteemed and thought-provoking submissions, the Steering Committee employed the utmost levels of consideration to determine the winners for this year! After establishing criteria for both the Complete Streets Makeover Winner and the Design Rendering Winner, we reviewed each and every submission with painstaking care.

Without Further Ado, Our Winners!

• COMPLETE STREETS MAKEOVER WINNER: Avenue D & Hollenbeck St in the El Camino neighborhood
• DESIGN RENDERING WINNER: Webster Ave and Bay St in the Beechwood neighborhood

Why Avenue D & Hollenbeck?

• Street redesign potential
• High degree of safety concerns showing need for intervention
• Strong community support from impassioned residents and community organizations to combat the area’s historical marginalization

We will collaborate with organizations such as the Ave D R-Center, the Northeast Neighborhood Service Center, and Ibero-American Action League to help us capture the spirit of El Camino and transform this intersection in the spring of 2025!

Next Steps…

We’ll hold a Community Workshop in February to gain insight from the residents of the El Camino neighborhood about the enhancements they would like in the intersection. No one understands what it’s like to use our streets better than those who walk, bike, roll, and ride along them everyday.

Our friends in the complete streets design team at Stantec will use community input from the workshop to create conceptual design enhancements of an improved streetscape. We’ll then see these concepts transform into reality through a temporary on-street installation in May. This transformation is only possible through the input and support of neighborhood residents coming out to help with the installation. Keep a look out for updates along the way!

Let’s not forget about our Design Rendering Winner (Webster Ave & Bay St)!

The design team at Stantec will create a conceptual drawing of street design improvements that will be given to the communities surrounding Webster & Bay. The neighborhoods can use these illustrations as a launch pad for community discussion, and a tool to help advocate for changes that would make these streets safer for everyone.

Do you have an intersection where you don’t feel safe? Although our Complete Streets Makeover nominations are closed for the year, you can always fill out the Traffic Safety Concern form from Monroe County to ask for special attention for trouble spots in your daily travels!

(Drumroll please…)

Announcing the Winners of the 2021-2022 Complete Streets Makeover

In July, we asked you to help identify the intersections and trouble-spots in your daily travels where you don’t feel comfortable walking or biking, and that could be designed to be safer for everyone.

The community response was tremendous, and we thank all those who took the time to submit nominations! We received a total of 76 nominations for 68 locations in Monroe County.

The Steering Committee had a tough task to choose from so many quality submissions and deserving locations! A set of established judging criteria helped guide us through the selection process. Here we are, hard at work examining each and every submission:

So What’s the Good Word?

In the end, we selected the following locations as this year’s winners:

• COMPLETE STREETS MAKEOVER WINNER: Orange Street & Orchard Street in the JOSANA neighborhood
• CITY DESIGN RENDERING WINNER: Arnett Boulevard between Genesee Street & Warwick Avenue in the 19th Ward neighborhood
• SUBURBAN DESIGN RENDERING WINNER: Monroe Avenue between Highland Avenue & 12 Corners in the Town of Brighton

The Orange & Orchard location presented the right mix of community support, evidence of safety concerns, and potential for a street re-design that would create real, transformative change for the community through our project. We are eager to get to work with the families at School 17, Charles House Neighbors in Action, the Americorp Vista team, and JOSANA neighbors on a project to transform the intersection and create a safer space for the community.

The Steering Committee also selected two Design Rendering Winners. These locations might not be suitable for the on-street makeover project (because of their size or other feasibility issues), but we want to highlight them as places where the community would like to see improvements made.

What Happens Now? Let’s start with our Complete Streets Makeover Winner.

The Complete Streets Makeover will kick off with a community input session in January (facilitated by the Community Design Center) to hear from the residents of the JOSANA neighborhood about their experiences and ideas. No one understands what it’s like to use our streets better than those who walk, bike, roll, and ride along them everyday.

Based on feedback from this session, the complete streets design team at Stantec will draft conceptual design improvements of an improved streetscape. The design will be brought to life through a temporary on-street installation in May. We will rely on people power from the neighborhood community, and equipment from the Healthi Kids traffic calming library to lay down the temporary design on the street. Stay tuned for project updates as we go along!

What About the Design Rendering Winners?

The design team at Stantec will provide each of our Design Rendering Winners with a conceptual drawing of street design improvements. The neighborhoods can use these illustrations as a launch pad for community discussion, and a tool to help advocate for changes that would make these streets safer for everyone.