Rochester Complete Streets MakeoverCongratulations to the Beechwood NeighborhoodParsells Ave. & Greeley St. is the winner of our Complete Streets Makeover!

In May, we asked you to help identify the intersections and trouble-spots where you live, work and play that could be redesigned to make them safer for everyone.

We received over 90 nominations for roughly 39 City and 11 suburban locations. After a careful process to examine each and every submission, we selected the following locations:

  • Parsells Ave & Greeley St. – WINNER
  • Lake Ave. & Phelps St. / block encompassing Lakeview Tower – FINALIST
  • Monroe Ave., Canterbury Rd. & Dartmouth St. – FINALIST

We and our team of partners had a challenging task to choose from so many quality submissions and deserving locations! A set of established judging criteria helped guide us through the selection process. In the end, we decided that Parsells & Greeley presented the right mix of community support, unsatisfactory current design and feasibility for making a real change for the better through our project.

What Happens Now?

Our winner, Parsells & Greeley, gets a Complete Streets Makeover! The makeover kicked off last week with a community input session to hear from the residents of the Beechwood neighborhood. No one understands what it’s like to use our streets better than those who walk, bike, roll and ride along them everyday.

Based on feedback from this session, the complete streets design team at Stantec will draft conceptual design improvements of an improved streetscape that will be brought to life through an on-street experiment. That’s right. With the help of Healthi Kids and the City of Rochester, we are going to be testing the design improvements through some good old-fashioned tactical urbanism. Our goal is to demonstrate a successful project and move towards making the change permanent.


Our finalists won’t walk away empty-handed. The design team at Stantec will provide each of them with conceptual drawings of possible street design improvements. The neighborhoods can use these illustrations as a tool to help advocate for changes that would make these streets safer for everyone.

Monroe Ave., Canterbury Rd. & Dartmouth St.

Lake Ave. & Phelps St. / block encompassing Lakeview Tower

But, wait. There’s more…

Our filmmaker, Floating Home Films, is capturing all the action and will produce a short documentary film about the project to be featured at our Street Films event on Wednesday, November 14 at The Little Theatre.  Save-the-date and stay tuned for more project updates!


  1. I grew up in this neighborhood on Hazelwood Ter. At 4 years old I witnessed a shoot out between two males, a undercover officer and elderly European man at that corner. This will be a BLESSING OF TRANSFORMATION for this corner and community.

  2. I have) lived on Parsells Ave 45 years and people have moved in and out for years but while they live here they are very destructive and leave the place in a deplorable. condition Land lords in this area need help to screen new tenants legally ? Do we have a neighborhood group now I would like to be a part of it. Meg

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