ROC Transit Day is coming. Lose your car keys on June 20, 2013.
A year and half ago I managed to convince RGRTA to try something new. I said, “let me give away free bus rides for one day.” I imagined most people would say “no thanks, the bus isn’t for me.” But I also knew my mom was right when she said, “try it, you might like it.” That year I think maybe 200 people participated and left their cars at home for the day.

What began as a fun little experiment, has turned into ROC Transit Day external link – a full blown Rochester holiday from our cars. This year ROC Transit Day will be on Thursday, June 20.

In this, its second year, the volunteers at Reconnect Rochester are giving away 1,000 special edition RTS fare cards – designed by yours truly. And we’re asking Rochester’s business community to get involved too…

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
On ROC Transit Day, having an RTS fare card will be like having your very own key to the city. Because in addition to being able to move around town with RTS, all transit riders will be able to take advantage of exclusive deals and offers from businesses all around Rochester. These special deals will be posted on our interactive map external link. Find one you like, and show them any RTS fare card on June 20 to get the deal.

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
For this to work we need Rochester’s business community to get involved.

If you’re an employer or an organization of any kind…

Please email me (info@reconnectrochester.org) and ask me to send you a stack of FREE fare cards for your employees or staff to use on June 20.

If you’re a retail business…

Please consider offering some kind of deal to your customers (if they show you a transit fare card) on June 20. Offer anything—a freebie, a dollar off, buy-one-get-one, etc.) and we will promote the heck out of your business. THIS IS FREE ADVERTISING FOR YOUR BUSINESS!

All participating businesses will be displayed on our interactive map external link and will be mentioned repeatedly in our marketing communications and linked to from our event website. Email me directly (info@reconnectrochester.org) if you’d like to participate.

[ Joe Bean Coffee Roasters external link, A Step Apart external link, Chartreuse Studios external link, and Small World Food external link have already signed up to participate. Thanks! ]

ROC Transit Day is coming. Lose your car keys on June 20, 2013.
If you’re not a business owner, and you’d like to help, please share this article with your friends and family, and with your employer. Ask them to participate too. I want to fill this map external link with local businesses, and show the world that Rochester is on the move.

Remember, leave your car at home on June 20th.
ROC Transit Day!


  1. You have no idea how much I wish I could. You would not get me to work until 10:02am and then I would have to leave to go home at 3:50. My bosses would not go for that.

  2. @Fran, we totally understand. Commuting to work doesn’t work for everyone. Perhaps you could take a short bus ride to have lunch or go somewhere after work… to show your support.

    Or maybe your employer would like to be a sponsor? You may have co-workers that could ride. Just let us know.

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