A year and half ago I managed to convince RGRTA to try something new. I said, “let me give away free bus rides for one day.” I imagined most people would say “no thanks, the bus isn’t for me.” But I also knew my mom was right when she said, “try it, you might like it.” That year I think maybe 200 people participated and left their cars at home for the day.
What began as a fun little experiment, has turned into ROC Transit Day 
– a full blown Rochester holiday from our cars. This year ROC Transit Day will be on Thursday, June 20.
In this, its second year, the volunteers at Reconnect Rochester are giving away 1,000 special edition RTS fare cards – designed by yours truly. And we’re asking Rochester’s business community to get involved too…