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Surprisingly Easy By Bike, Volume 3

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Over the course of this series we hope to inspire and equip more folks to bike to popular destinations, at least in good weather. 

Responses have been coming in and we’re excited to share our next several destinations.

Two helpful links before we jump in:

  • Our ROC Easy Bike map – the easy ways to bike around the area. Many of the zoomed out maps below couldn’t label every street along the way. You’ll get your answers here.
  • Most of the following maps incorporate the growing Bike Boulevard network. Reading this recent deep dive on the bike boulevards is highly recommended before proceeding.

ROCHESTER’S CITY-RUN PUBLIC MARKET

Our award winning public market is one of the most popular destinations in the area, especially on Saturday mornings. The parking lots are extremely congested but one doesn’t have to worry about that at all when biking there. There is ample bike parking throughout the complex and as long as you have a way to haul what you buy, biking is probably the easiest and most convenient way to get to and from for nearby residents. The City’s bike boulevard network takes riders to the Market comfortably from all four directions. If you haven’t checked it out, definitely enroll in their bicycle incentive program: “Each time you ride a bike to a regular Market shopping day or free-admission special event, you can enter drawings for Market Gift Tokens!”

EAST AVE WEGMANS

Let’s be very clear: University & East Avenues’ intersections with Winton Road need to be made bike-friendly. In the meantime, many folks have easy access to Wegmans via Harvard Street, Colby Street and the bike/ped bridge over 490. From the north, access is pretty easy via the University (north side) and Winton (west side) sidewalk. Though sidewalk riding is not generally advisable, it tends to be fine in instances like this – short, finite stretches with few conflict points. Bike parking at Wegmans is the best! Right up in the front.

*Remember to use the ROC Easy Bike map for more detail on these routes!

THE FREDERICK DOUGLASS GREATER ROCHESTER INTERNATIONAL AIRPORT

Thanks Doug Kelley for this entry. Unlike so many airports, Rochester’s is quite close to downtown; very bikeable! Brooks Avenue, as it’s currently configured, is uncomfortable to bike on but there’s another way to access the airport by bike. Just take the Genesee Valley Greenway southbound from the Genesee Valley Sports Complex (131 Elmwood Ave). There’s a traffic light that helps you cross Scottsville Road to E Airport Road, which is very low traffic and overall bike-friendly. The main parking garage has multiple bike racks, which many riders have found secure. Whereas car parking is $12 per day, bike parking there is free! Granted, biking to depart for a flight isn’t for everybody, but it can be done, especially if packing lightly. Furthermore, access to the airport isn’t just for airline passengers. The airport is an employment hub and many employees can use this way to bike to work in an easy manner, especially if they live in the 19th Ward, South Wedge or West Brighton.

PITTSFORD PLAZA AND WHOLE FOODS

As we explored in this 2021 blog, the newly improved Auburn Trail makes it super easy (and downright delightful!) to bike to Pittsford Plaza, Whole Foods – heck, even the PGA when they’re in town. Getting there does require biking on Highland Ave for a tiny bit. Most riders can bike on Highland over 590 with no trouble. Once past Clover, there are multiple lights and crosswalks that allow you to cross Monroe to visit destinations such as Barnes & Noble and Trader Joes.

NAZARETH (AND ST JOHN FISHER TOO!)

Thanks Tim Franz for this entry. Similar to the map above, if you go just a bit further along the Auburn Trail past Pittsford Plaza, you’ll come to French Road. A nice sidepath there takes you straight to Nazareth University. St John Fisher is just a short ride along East Avenue, which has shoulders.

That’s all for Volume 3!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Get more details on the ROC Easy Bike map

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Surprisingly Easy By Bike, Volume 2

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Over the course of this series we hope to inspire and equip more folks to bike to popular destinations, at least in good weather. 

Responses have been coming in and we’re excited to share our next destination: Parcel 5 and downtown, which are deserving of their own deep dive.

Photo courtesy of Bryan Agnello

Some helpful links before we jump in:

  • The map below around downtown largely incorporates the growing Bike Boulevard network. Reading this recent blog on the bike boulevards is highly recommended before proceeding.
  • Our ROC Easy Bike map shows the easiest ways for newer/younger riders to bike and scoot around the area. Riders who’ve developed their skills aren’t constrained to the lines on that map. Want to increase your biking know-how and confidence? Take one of our classes sometime.

It has to be said: At the moment, the easy ways to access downtown and Parcel 5 by bike are quite limited.

More and more bike lanes are being added to Main Street over time, which is great. However, what’s been installed so far at the time of this writing doesn’t meet the criteria for riders of all ages and abilities. Main Street between Goodman and Union is built like a gun barrel (an inappropriate design for a road in any city’s heart) and the bike lanes there badly need protection.

Westbound as you approach downtown, there’s the stressful turn-off to the Inner Loop cyclists have to navigate, and as you head further into downtown on Main, the bike lanes between University and Scio are routinely blocked by parked cars. There are no westbound bike lanes from Franklin to Plymouth (except for over the Genesee). At present, there are no eastbound bike lanes on Main Street from Scott Alley to Aqueduct Street.

Furthermore, it’s unfortunate that the northeast side is bereft of decently comfortable bike connections to downtown. Crossing Inner Loop North on St Paul, Clinton, Joseph, North St, or Union is uncomfortable for most riders.

But don’t despair! Five transformational projects are in store that will change the game in coming years:

  1. With the removal of Inner Loop North and the restoration of the surface grid, intersections can be reconfigured and hopefully 🤞the Union Street cycle track can wrap around to Innovative Field.
  2. The gradual building of the ideal Bike Spine Network envisioned in the City’s 2023 Active Transportation Plan. As the Plan clearly states, only protected bike lanes will hit the mark: “It is essential that bike lanes be separated from traffic on high-speed streets that carry a lot of traffic” [along this spine network].
  3. The High Falls State Park and its Running Track Bridge connection to the El Camino Trail
  4. ROC The Riverway’s gradual extension of the Genesee Riverway Trail through downtown
  5. The City is looking into ways to close the gap in the Genesee Riverway Trail north of downtown.

So in the future, we have every hope that bike riders of all ages and abilities will be able to access downtown in ways that are obvious, intuitive, direct, safe and comfortable (no secret backways required!).

In the meantime, here is how we think the average bike and scooter rider can access Parcel 5 without too much trouble.

THE IMPORTANCE OF TRACY STREET

Boy oh boy. Thank goodness for Tracy Street. It’s the only decently comfortable bike connection from the direction of Park Ave and Brighton. After Tracy Street, cross to the sidewalk on the other side of Alexander when the way is clear. Bike north on the sidewalk just a bit and take Chapman Alley west to Union. Yes, Tracy Street is technically one-way traffic eastbound for a tiny stretch, but you’re probably fine biking westbound along it (bike on the sidewalk for a few seconds if you want a clear conscience). We’re hoping the City makes it both ways for cyclists, like you see in the below New York City example (right).

THE WESTSIDE BIKE/PED BRIDGE OVER 490

This bridge grants pedestrians, cyclists and scooter riders easy downtown access from the 19th Ward, Mayor’s Heights and Corn Hill.

THE PORTION OF THE GENESEE RIVERWAY TRAIL ALONG PLYMOUTH

A curious detour of the Genesee Riverway Trail, a vestige of the never-quite completed “Plymouth Avenue Greenway,” runs alongside the Plymouth sidewalk between 490/Utah Alley and Allen Street. More or less a north/south cycletrack, albeit less distinct. While bicycling on downtown sidewalks is generally discouraged, bikes are allowed on this “trail” section of the Plymouth sidewalk.

*Remember to use the ROC Easy Bike map for more detail on these routes!

BROAD STREET

Broad Street doesn’t have dedicated infrastructure along its entirety downtown, but it’s plenty wide, tends to have low traffic volumes and slow speeds, and most folks are capable of biking along it just fine. Take “The Grove at Midtown” cut through below (in between Unwine’d and Dice Versa) to access Parcel 5 from the south. Just go leisurely and be polite, yielding to pedestrians.

THE NORTHWEST BIKE BOULEVARD NETWORK

The Bike Boulevard Network through Maplewood, Edgerton and Brown Square grants very easy bike access from the northwest. This allows riders to bike parallel to Lake Ave without biking on Lake Ave itself (thank goodness!). For the tiny stretch of Plymouth that’s one way northbound (Lyell to Morrie Silver Way), use Verona instead or just hop on the sidewalk briefly.

IN SUM

Whether it’s biking downtown for Fringe or the Jazz Festival, a movie at Parcel 5, a fireworks display, RDDC’s Midday Bash, the Central Library, a hockey or lacrosse game at Blue Cross Arena, or enjoying one of downtown’s many great dining establishments, we hope the routes above get you there relatively stress-free by bike. In the future, because of the many investments being made, you’ll have more direct, obvious and comfortable options. We have a lot to look forward to!

That’s all for Volume 2!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Look out next month for Volume 3! Get more details on the ROC Easy Bike map

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Surprisingly Easy By Bike, Volume 1

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Responses have been coming in and we’re excited to start showing you some of the answers. Hopefully this will inspire and equip some folks to bike to popular destinations, at least in good weather. Of course, over time, as the City and County’s Active Transportation Plans are implemented, we hope the ways to bike to popular destinations are obvious, intuitive, safe and comfortable for riders of all ages and abilities (no secret backways required!).

Two helpful links before we dive in:

Most of the following maps incorporate the growing Bike Boulevard network. Reading this recent deep dive on the bike boulevards is highly recommended before proceeding.

Our ROC Easy Bike map – the easy ways to bike around the area. Many of the zoomed out maps below couldn’t label every street along the way. You’ll get your answers here.

THE SENECA PARK ZOO

Our wonderful zoo is right beside the Genesee Riverway Trail, El Camino Trail, the beautiful bike/pedestrian bridge connecting Maplewood & Seneca Parks, and delightful neighborhood bikeways in Irondequoit. There is a bike rack at the main entrance. Hopefully someday, the Seneca Trail north of the zoo will lead all the way to Lake Ontario on the east side of the Genesee River.

MONROE COMMUNITY COLLEGE

It’s been a common complaint for years: Monroe Community College, our area’s largest institute of learning, is very uncomfortable to get to by bike. Though bike lanes have been installed on East Henrietta Road from Westfall south to 390, the bridge over 390 can be terrifying. Good news though: The Town of Brighton is developing a Multiversity Plan for an accessible, off-road, and multi-use trail system connecting the campuses of the University of Rochester, MCC, and RIT! In the meantime, there’s an easy, though unintuitive way to approach MCC from the northwest. It incorporates the Lehigh Valley Trail’s north branch, Whipple Park, West Brighton and Corporate Woods.

INNOVATIVE FIELD FOR ROCHESTER RED WINGS GAMES

Biking is the best way to get to a Red Wings game! The Pont de Rennes bridge (scheduled to reopen in November) grants bike/ped access directly from the east. There’s plenty of bike racks at both Innovative Field entrances and security is there during games. When the game ends, you’ll be most of the way home before most attendees get out of the congested parking lots nearby. 

*Remember to use the ROC Easy Bike map for more detail on these routes!

RIT & LOVIN’ CUP

At least from the north, RIT and Lovin’ Cup are easy to bike to thanks to the Lehigh Valley Trail’s north branch – a bicycle superhighway along an old railroad bed.

TINSELTOWN & GATES HOME DEPOT

File this in the “This ride isn’t for everybody, but it’s probably way easier than you think” category. From Corn Hill, Cinemark Tinseltown & the Gates Home Depot are only 6.5 miles away by bike. Bike lanes are coming to West Main Street. In the meantime, there are bike boulevards parallel to West Main that take you to the Canal and under 390, which isn’t too bad compared to many other highway underpasses. Hinchey and Pixley get you the rest of the way there. Tinseltown has a well placed bike rack. Furthermore, if you want, you can take Loderdale and Brooklea, which parallel Hinchey and are a breeze to bike along.

That’s all for Volume 1!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Look out next month for Volume 2! Get more details on the ROC Easy Bike map

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Welcoming Lindsay Crandall!

We are thrilled to welcome Lindsay Crandall, Fundraising and Development Manager, and newest member of a growing staff team at Reconnect Rochester!

We’re so glad that Lindsay has joined our dynamic staff team that works day-in and day-out to improve mobility in our community. In her role, Lindsay will play an integral role in our efforts by helping to attract the financial and in-kind resources that fuel Reconnect Rochester’s work in the community.  Find out how Lindsay landed here and what inspires her to advocate for mobility in the message below.

Lindsay Crandall

It is an honor for me to join Reconnect Rochester as Fundraising and Development Manager. The energy and enthusiasm of the staff is contagious, and I’m excited to learn more about mobility justice and transit equity while helping support the organization through fundraising. 

When I was a kid, my dad walked across town every day to work at the post office where everyone in the community knew him. Even then, people in our town were highly car-dependent, but my dad’s choice showed me the value of living small in a tight-knit community. Now, my interest in mobility comes primarily from a sustainability perspective, wanting to reduce my environmental footprint and car dependency. Over the years, when it’s been possible, I’ve chosen to walk or bike to work, the library, my kids’ school, and to run errands. Not only does it give me a chance to leave the car at home, but I love the added health benefits and the chance to be outdoors (even in the frigid winter). 

My hope is that the fundraising work I do for Reconnect Rochester provides more opportunities to impact and improve mobility throughout the Rochester area and create a community that’s not just interconnected but thriving.

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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!

TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

Two parents with their child; one parent is on a bike with the child; all wearing helmets
Selfie of a man skateboarding with a helmet and sunglasses on

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTS, GTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

4 Reconnect staff members pose at an outdoor event
3 Reconnect staff at a retreat

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Winter Cycling

Jesse Peers (white man) stands in front of Reconnect Rochester door at the Hungerford Building.

By Jesse Peers, Cycling Manager at Reconnect Rochester

Before we get too far, we have to put a plug in for one of our upcoming events: a free Winter Cycling Class on Saturday, December 10! Join us at 11am in the CDCR’s Gallery (1115 E Main Street, Door 3B) to learn more about biking in the snowy season (hot cocoa provided).

____________________

Transportation parity in Rochester, New York can’t ignore winter. It’s not good enough or equitable to have a multitude of transportation options in the spring, summer and fall, and to have to resort to driving a car of your own in the winter. That’s why Reconnect Rochester has been championing better plowing of sidewalks and the clearing of bus stops so transit users don’t have to wait in the street for a bus.

Convincing people to bike in the winter is admittedly a harder sell. At first glance, who wants to bike in the cold? And especially when there’s snow?! I’d concede to you… EXCEPT, city after city after city after city after city shows that normal folks will bike in the winter, especially if dedicated bike space is kept clear. Let’s go over some facts and misnomers. Even if you choose to never bike in winter, at least you’ll realize why some choose to.

1. Winter biking doesn’t have to be an extreme sport! In fact, it used to be pretty normal. NBD (no big deal). 

Browse old bike periodicals and you’ll come to the same conclusion. Granted, once we entered the Eisenhower and Robert Moses era, winter biking became less common but that was due to the surge of automobiles dominating the roads, not the existence of winter itself.

Winter cycling in action; Road to Perdition
The opening scene of Sam Mendes’ film Road to Perdition gives us a glimpse of how ordinary and nonchalant biking in the winter used to be.

2. There’s no difference between a 10-minute walk in the cold and a 10-minute bike ride in the same elements.

Lots of people take a regular walk outside in the winter. Perhaps they’re a dog owner taking their pet out on their “daily constitutional.” Or someone taking a walk in their neighborhood or further afield to enjoy nature. Those aren’t “extreme.” Neither is biking in the cold for a finite amount of time. In fact, biking in the cold tends to be more comfortable than walking because:

3. Biking makes the temperature feel about 15° warmer.

Because of the moderate “work” you’re doing turning those pedals, your body warms up. You can literally make three months of 30° feel like three months of 45°! That’s why cyclists and joggers wear less layers than they would otherwise when the temperatures drop. This outdoor exertion warming your body up makes winter more bearable for many. Necessary side notes:

  • Body-temp-wise, biking is more comfortable than waiting at a bus stop.
  • That “+15° thing” is why summer can sometimes be the least comfortable time to ride.
  • Give it 5 minutes; the first 5 minutes are the most uncomfortable before you get into a rhythm.
  • Layering is key: You want to be cool when you bike at all times – not cold, not warm, certainly not hot. Sweat is your enemy when biking in the winter.

4. As snowy as Rochester is, most winter days are cold temps and clear streets.

If someone chose to leave their bike at home on days when arterials have snow on them and biked only when those primary roads were clear, they’d be biking the majority of winter. Increasingly, I’ve found that we tend to get most of our snow during a handful of big events each year. The rest is pretty manageable. My experience is that altogether there are maybe 5-7 workdays a year when biking is completely inadvisable because the roads are flat-out unsafe. Not too bad for one of the world’s snowiest cities! Working from home in those instances is not an option for everybody, but it’s more common than it used to be. Of course there are times when an alternate mode, such as bus or taxi, might be the way to go.

5. Biking in the winter isn’t an all-or-nothing thing.

Extending one’s biking season happens by degrees. All cyclists start as fair weather cyclists, and that’s okay! When folks want to bike more, they first acclimate to riding at night or in the rain. Then they might extend their season to riding in the 50s. Then the 40s. The next step is 30s with clear streets. Then 20s with clear streets. Last of all is biking when there’s snow on the ground or when temps are super frigid. If you never get to those later phases, no worries! But it is possible due to studded tires, one of the best investments a Rochester cyclist can make.

Winter biking accessory: studded bike tires

6. The City of Rochester knows it needs to make progress in terms of clearing bike infrastructure in the winter.

It’s a challenge to do so, but the Rochester 2034 Comprehensive Plan acknowledges strides must be taken. After all, Buffalo’s Department of Public Works clears their bike lanes and shoulders.

For starters here, Reconnect Rochester has advocated for the Genesee Riverway Trail be cleared from downtown to the University of Rochester. Since the squeaky wheel gets the grease, let your councilmembers know that clearing of some bike infrastructure in the winter should be prioritized.

Winter Maintenance excerpt from Rochester 2034 Comprehensive Plan: "While it may not be reasonable to expect complete winter maintenance of all bicycle and pedestrian facilities in the near future, strides must be taken to work in that direction"

In Sum…

If you don’t want to bike in Winter, you don’t have to! But it’s probably easier and more feasible than you think. Those who choose to bike in Winter, taking advantage of Rochester’s average 4.1-mile commute, deserve better accommodations and to be passed safely and courteously as the law requires.

Average Commute Distance graphic for Rochester, NY. Average is 4.1 miles. Highlighted portion: "commute travel makes up only one-sixth of daily trips in the region. Other trips are typically shorter"

Want to Know More?

If you’re interested in learning more, come to our free Winter Cycling Class on Saturday, December 10 at 11am in the Community Design Center’s gallery space (1115 E Main Street, Door 3B). It’s chock full of practical tips to get you started.

If you want to learn more on your own, these two books are highly recommended:

Book cover: Winter Cycling written across the top; by Darren Alff. Featured image is of three animated people bundled up on bikes.
Book cover: Frostbike by Tom Babin. Featured image is a water bottle with a blue knit koozie. Subtitle: The Joy, Pain and Numbness of Winter Cycling. Revised and updated.
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Welcoming Jahasia Esgdaille!

Reconnect Rochester is excited to announce the hiring of Jahasia Esgdaille, Community Engagement Manager!

We’re so glad that Jahasia has joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. In her role, she will act as Reconnect’s conduit to the community by developing strong relationships with people and organizational partners, and by conducting on-the-ground outreach. Get to know Jahasia and find out what drove (no pun intended) her to this work in the message below.

P.S. You may recognize Jahasia from one of our Car Lite Rochester blogs…

Jahasia Esgdaille stands outside the Reconnect Rochester office door, smiling!
JAHASIA ESGDAILLE

Hello friends and fellow advocates! I’m so honored to step into the Community Engagement Manager position at Reconnect Rochester. The mission of Reconnect Rochester very much aligns with my upbringing growing up in New York City as multi-modality was a part of my family’s everyday life, which I discuss more in my car-lite blog here.

My interest in advocating for mobility justice and transit equity initially began as an environmental sustainability steward where I focused heavily on the ways that I could reduce my personal impact on the planet by swapping car trips for walking, biking or taking the bus. This interest, and admittedly newfound passion, quickly grew into a more encompassing lens on how access to multi-modal transportation options affect everything from our environment to economic opportunities, and more.

I look forward to listening, learning, contributing to and advocating for a sustainable and equitable transportation system for all of our community members!

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Making Rochester Streets Safer for All: The 2022 Complete Streets Makeover of Orange & Orchard

Makeover team at Orange & Orchard
Photo Credit: De’Jon Washington

As we report out on the third successful Complete Streets Makeover project, let’s remember why we do this.

In the U.S., pedestrian fatalities have skyrocketed, increasing by 59% from 2009-2020. According to the latest “Dangerous By Design” report, between 2009-2020, drivers struck and killed 64,073 pedestrians in this country. Here in Monroe County, from 2012-2021, over 5,000 crashes involved bicyclists and pedestrians, and ten people die on our local streets every year as a result of these crashes.

Monroe County Crash Map
Reconnect Rochester Crash Map of Monroe County, 2012-2021

Responding to this growing epidemic was the impetus behind our Complete Streets Makeover project, created to bring attention to street design as one critical factor in the safe streets equation.

The Selection Process

We began this year’s project back in July 2021 by asking you (the people that walk, bike, and roll along our streets every day) to help identify the intersections and trouble spots where you live, work and play that could be redesigned to make them safer for everyone. The community response was tremendous, and we received a total of 76 nominations for 68 locations in Monroe County.

From these submissions, our Steering Committee selected the intersection of Orange Street & Orchard Street in the JOSANA neighborhood for this year’s project.

Complete Streets Makeover Steering Committee
The Steering Committee hard at work

The Orange & Orchard location presented the right mix of community support, evidence of safety concerns, and potential for a street redesign that would create real, transformative change for the community through this project. School 17 is located right at this intersection and was a strong advocate for implementing change. Last fall, the Rochester City School District eliminated the Walker-Bus Program that had provided transportation for students living within 1.5 miles of their school, which contributed to the school’s desire to improve safety for its walkers.

Getting Community Input

So what happened next? We connected with representatives of School 17 and the JOSANA neighborhood, and together we planned a community workshop held in February at the school. We invited school families and residents to come share their experiences at this intersection and ideas for how it could be safer. At the workshop, which was facilitated by the Community Design Center of Rochester-CDCR, attendees were first led through the basics of road safety statistics and complete streets. Then, CDCR volunteers helped translate the community’s thoughts and desires into actionable design elements that would improve the intersection.

Complete Streets Makeover Community Workshop
Complete Streets Makeover Community Workshop
Complete Streets Makeover Community Workshop
Community Workshop at School 17 on February 9, 2022

Based on community input from this session, the Stantec team drafted a conceptual drawing of street design improvements. Their rendering focused on elements that could be brought to life in the temporary, on-street installation and then translated into permanent improvements.

Complete Streets Makeover Design Rendering

Making Magic at Orange & Orchard

After much planning with the JOSANA neighborhood, over 150 people came out to Orange & Orchard on May 14 to make the magic happen! Attendees were made up of people from the neighborhood, school community, and a team of community partners*. Together, we worked to make the intersection of Orange Street & Orchard Street a more vibrant, safer place for everyone.

Design elements to calm traffic and improve safety included enhanced signage, curb extensions, temporary speed cushions, and a street mural designed by local artist Shawn Dunwoody. The temporary design was created by Stantec, which donates pro bono professional engineering services for the project. Other elements to beautify the space, like fence art and flower planters, were done with help of 2nd graders as part of their class project.

Nothing captures the life of a project better than film. Reconnect Rochester is pleased to share this short film, produced by Floating Home Films, that tells the full story.

We hope you enjoyed watching a beautiful display of community! We will continue supporting the neighborhood in their effort to make these temporary street design improvements permanent.

Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Complete Streets Makeover On-street Installation on May 14, 2022
Photos 1 & 5: Stantec | Photos 2 & 3: Common Ground Health | Photos 4 & 6: Reconnect Rochester

The Impact

But did it make a difference? YES! Data collected before and after the implementation (April and July, respectively) shows a measurable decrease in vehicle speeds along Orchard Street. Let’s get specific.

Makeover speed data graphic

Since the implementation, the 85th percentile speed (the speed that 85% of vehicles travel at or below) declined 28% and the maximum speed declined 26%. It’s worth noting that the maximum recorded speed in July happened between 1:15am and 1:30am.  Other than that outlier, the maximum speed was only 32 mph!  Even the average speed dropped 20%, despite there being no school in July. This is particularly notable with the safe assumption that arrival/dismissal congestion suppressed the speed of a great deal of traffic during our April data collection.  Finally, the speed data showed only 13 of 1,017 vehicles were traveling over 25 mph.

When it comes to speed, each mile-per-hour a driver is traveling makes a difference for pedestrian and cyclist safety, and can be the difference between life and death or a person sustaining life altering injuries.

Impact of pedestrian collisions graphic
The impact of vehicle speed in pedestrian collisions (The Healthi Kids Coalition)

Learn even more about the Complete Streets Makeover of Orange & Orchard

Looking Ahead

Our awesome team is on board to continue our Complete Streets Makeover program in 2023 and beyond!  So keep taking note of the intersections and trouble spots you experience in your daily travels that could use a re-design, and keep an eye out for calls for public submissions. Together, we’ll keep advocating to design our streets for people, and we’ll keep making it happen one intersection at a time.

*Community Partners

The Complete Streets Makeover of Orange & Orchard was a collaborative venture with the following community partners:

Reconnect Rochester

The Healthi Kids Coalition, convened by Common Ground Health

Stantec

City of Rochester

Community Design Center of Rochester

Genesee Transportation Council

Coordinated Care Services Inc.

Charles House Neighbors in Action

Enrico Fermi School #17

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Welcoming New Energy on our Staff & Board

Reconnect Rochester kicked off the new year by ushering in new leadership and energy onto our staff team and Board of Directors.

James Dietz joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. He’ll be spearheading our advocacy activities, expanding our community outreach, and running the Complete Streets Makeover and Rochester Street Films programs. Find out how James landed here and what inspires him in the message below.

At our Annual Meeting in January, Victor Sanchez was elected our new Board President, taking over from Renée Stetzer who will stay on as an active Board member. We also welcomed three new Board members — Bree-Ana Dukes, Bo Shoemaker and Erick Stephens. Get to know them and what they bring to the table in the profiles below.

Welcome James, Bree-Ana, Bo & Erick! We consider ourselves very lucky to have this kind of talent join our work to champion transportation choices in Monroe County.

JAMES DIETZ

I’m so excited to be Reconnect Rochester’s new Advocacy and Outreach Manager! Originally from Buffalo, I moved to Rochester in 2015 to attend the U of R, where I obtained my BA in Political Science. It was during my time in undergrad that I moved off of campus and began to call Rochester my home. I sought out opportunities to work with community organizations, which led me to become an AmeriCorps VISTA shortly after graduating. I spent a very rewarding year working on housing and economic justice with City Roots Community Land Trust, and urban agriculture with Taproot Collective.

Not having a car of my own, I quickly learned to navigate taking the bus and riding my bike to get around. It made me realize not only how important a good, robust public transportation system is, but also how much better Rochester’s transportation infrastructure could be, especially for those whose car-free lifestyle isn’t a choice but rather a necessity. I remember the first time I found myself in the old abandoned subway tunnels thinking to myself, “Why would they ever get rid of this?” My hope is that the work I do with Reconnect Rochester will bring us closer to a vision of Rochester that is more equitable, healthy, and sustainable for everyone.

BREE-ANA DUKES

Bree-Ana is a Rochester native and serves as the Program Coordinator for Rochester’s electric carshare program, Floshare. Bree-Ana holds a Bachelor degree in Social Science Interdisciplinary and a Masters degree in Higher Education Administration. She brings passion and experience in advocating for a good quality of life and the welfare of societies through accessibility to healthy food, transportation, education, medical care, and housing. In her role at Floshare, Bree-Ana coordinates the operations and member services of Rochester’s first 100% electric vehicle carsharing service. Bree-Ana is honored to be serving on the board of Reconnect Rochester and most looking forward to have the opportunity to further serve and engage the multi-modal transportation interests of Rochester residents.

BO SHOEMAKER

Bo is an avid trail runner, road runner, history run leader, cyclist, and triathlete. After completing law school at Syracuse University College of Law, he has worked as an attorney for Monroe County, the regional appellate court in Rochester, New York City, and now, Genesee County. Bo lives in the North Winton Village neighborhood of Rochester. He is currently leading a segment-by-segment running exploration of The Crescent Trail, is well into planning for his next run through Rochester History Runs, and after several Covid-related delays, plans on running the New York City Marathon this coming November!

ERICK STEPHENS

Erick is the Parent Engagement Specialist for Healthi Kids at Common Ground Health. In this role, Stephens provides technical assistance and support to schools to strengthen and improve parent engagement efforts. He also works directly with parents training them on advocacy and connecting them to opportunities to impact policy, systems, and environmental change in schools. Erick served as a Youth Service Assistant at the Phillis Wheatley Branch Library in Rochester’s Southwest and was the Parent Liaison at James P.B. Duffy School #12, where he now volunteers and runs a program to help develop leaders at the school through mentoring.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.

TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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“Flower City Feeling Good” Summer Group Rides: Building Community & Learning Road Lessons Along the Way

By Jesse Peers, Cycling Manager at Reconnect Rochester

After taking a bike class in 2013 which made me much more comfortable biking around, in 2014 I adopted the bike as my primary mode of transportation. Since biking short distances was easy and fun, it wasn’t long before I wanted to ride with other people. In May 2015 I took our son and we went on our first group ride: a tour of public art as part of RoCo’s Ride It exhibit. Riding in such a large group was euphoric! I knew I wanted more.

That summer I started attending the weekly Unity Ride at Bulls Head Plaza, then in its first season. The people, the diversity of the crowd, and the Unity Ride’s message – cyclists coming together to stand for non-violence and community – kept me coming back each week. I also started attending the City’s Tuesday Guided Bike Tours sponsored by the Recreation Department. That’s how I got to know Richard DeSarra, who was leading those rides at the time. For decades, Richard was the godfather of all-things-cycling in Rochester. If there was anything happening related to bikes, he had his fingerprints all over it. Most notably, he cofounded the Rochester Cycling Alliance with Jon Schull and was instrumental in the creation of Rochester’s first Bicycle Master Plan.

Richard was a perfect bicycle tour guide. Not only was he a natural at herding a large group of cyclists across the city, but he just knew so much about local history, architecture and culture that anywhere we went, I’d learn something new. It was through those Rec Dept guided bike tours that I got to know Rochester by bike, particularly the Genesee Riverway Trail and other scenic locations.

Eventually Richard’s health started deteriorating and he wasn’t able to lead the tours anymore, though his advocacy and leadership continued until he passed away in 2019.

For several years, Oscar Wilson led the tours and did a great job growing the community. As with many things, the pandemic threw a wrench in those weekly tours and this year, the Recreation Department felt it was time for a reboot of sorts. The City reached out to Reconnect Rochester to see if we’d be interested in organizing and leading the weekly tours. We jumped at the unexpected opportunity and asked longtime collaborator Exercise Express and R Community Bikes to help.

We changed the night to Wednesdays and decided to use these fun community rides to familiarize residents with bike infrastructure, and to focus the tours on the newly expanded Bike Boulevard network.

For those unfamiliar with bike boulevards, they are a low-stress network of mostly residential side streets that parallel busy arterials. Traffic calming measures such as speed bumps are installed to slow down and even deter car traffic, so cyclists have a better experience. Over time, wayfinding signage will be added for cyclists. Until this year, Rochester barely had any Bike Boulevards. Many are probably familiar with the first in the area: the Harvard/Canterbury boulevard from Hillside Ave/Cobbs Hill to Monroe Ave.

In 2021, the City added 20 miles to the network! When you include the next phase of boulevards (the yellow routes above, which are absolutely cyclable now!), the future Running Track Bridge connection, and pre-existing trails, you end up with a bike network like this:

Thanks to Stefan Korfmacher for creating this stylized map for us to generate interest and discussion. Click here for a key.

Here is the best thing about the Bike Boulevards: They are Rochester’s first and up to this point only centrally planned bike network. Whereas bike infrastructure on arterials is too often done in piecemeal fashion “where feasible” with no overall view to connectivity, the Bike Boulevards are the first instance of Rochester zooming out and implementing a centrally coordinated plan to connect the city. As a result, from one end of a particular boulevard to the other, there are no gaps. Keep in mind these boulevards cross major, busy streets but for the most part avoid cycling along them.

It’s important to note that the City views these bike boulevards as complementary to, not substitutes for, on-street infrastructure on arterials. But the boulevards in large part can get you where you need to go within the city comfortably as long as you’re willing to go a little bit out of your way. Someday the network could expand to look like this.

Our hope over the summer was to build up bike traffic along this growing network ahead of time and amp up excitement for construction. We rode from a different Rec Center each week and each ride was about seven miles so it could be comparable in length to other community rides like the Unity Ride. Over the course of the series, we were able to show how these various routes connect with each other to form a usable network. Here are all of our different rides over the summer combined in one image.

Map courtesy of Bob Williams at Genesee Transportation Council

Great emphasis was put on the City’s north side, where not much bike infrastructure is present and where many Rec Centers were kept open during the pandemic due to the vital support they provide to their surrounding communities. Participants enjoyed riding along the east-west boulevards in this area that serve as wonderful alternatives to Norton, Clifford, and Bay.

Though we weren’t able to ride every boulevard this summer, you can see how these low-stress routes really do connect the City! From our marker campaign, we knew residents wanted an easier way to bike to the Zoo and to the Public Market. Well, this bike network delivers! The El Camino Trail, which you can get to via bike boulevards, ends at the Seneca Park Zoo and the Public Market is approachable via bike boulevards from all four directions!

The best part of the series was having participants ride through neighborhoods they had never seen before. Maplewood and 14621 just west of RGH got a lot of love. To my surprise, participants’ favorite ride was the longest one with the most hills! To wrap up the series, we stopped by Exercise Express, which is situated on the Ames Street bike boulevard, for some treats. Along with some group photos, here is some of the neat stuff we spotted along our journeys:

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The Road Ahead for Reconnect

Big developments are underfoot at Reconnect Rochester: a major gift, a new path forward, and a leadership announcement. We want to share all the excitement with you!

A Gift of Great Magnitude

Many of you know Dr. Scott MacRae as a long-team leader in the cycling community and champion for active transportation as a key to community health. As past President of the Rochester Cycling Alliance (RCA), Dr. MacRae worked for many years alongside Richard DeSarra and others to urge improvements that have made our region a more bike friendly place.

When the RCA joined forces with Reconnect Rochester in 2019, Dr. MacRae was an enthusiastic supporter and made a financial commitment that allowed the combined organization to hire a dedicated Cycling Coordinator. Coming together has given our collective multi-modal efforts a huge boost as we have combined our person power, ideas and energy. 

We’re honored and humbled to announce that Dr. MacRae is doubling down on his investment with a transformative financial gift to further support and grow Reconnect Rochester’s mission.

This funding will help us continue our existing programs and advocacy work, and expand our staff capacity so we can do more and be more.

When asked what inspired his gift, Dr. MacRae shared: “Rochester has been very generous to me. This is a great opportunity to give back and honor my good friend, the late Richard DeSarra, who dedicated 25 years to making Rochester biking, walking and transit-friendly. As a lifelong cyclist, with an interest in health and quality of life, I hope to see a mature network of biking and walking friendly streets and trails for all to enjoy and travel safely on.”

Here’s Our Plan

Dr. MacRae’s gift couldn’t come at a more perfect time. A break in programming over the last year due to the pandemic allowed us the time to take a step back and set our future course. Over 10 months, our Board of Directors and a nine-member work group, including Dr. MacRae, worked to craft a Strategic Plan.

We had help along the way from all of you who took the time to share your perceptions and feedback through our stakeholder survey. Your ideas and encouragement were just what we needed.

We are happy to share with you Reconnect Rochester’s 2021-24 Strategic Plan. It’s our first ever, and we’re pretty proud of it.

We started with our destination. What do we want our organization and our community to look like in 25 years? We articulated the answer in a vision statement that captures our hopes and dreams. We hope you share them!

Hallmarks of the plan include expanding our staff capacity, strengthening our influence and community presence, and centering mobility justice in our work.

Take a Closer Look at the Plan

We extend deep thanks to the ESL Charitable Foundation for the financial support that allowed us to do this, and Mary Hadley at Causewave Community Partners for her expert facilitation of the process.

Interim Leader Appointment

With all this growth and excitement will also come change, and change can be hard. An effort that began with a small group of passionate community activists back in 2009 is evolving into a larger, more structured effort. Retaining the energy and involvement of all those who have played a part in the organization’s success, while bringing in more capacity and expertise in staff positions, will be a delicate balance to achieve.

We’re thrilled to announce that Mary Staropoli, MPA, has been appointed Interim Executive Director to lead the organization through this period of growth and transition.

Mary’s five years with the organization as the Director of Planning & Development and 20+ years of experience in the nonprofit sector uniquely position her to help guide us on the road ahead.

Mary will lead an all-star staff team that includes Cycling Coordinator Jesse Peers and Development & Communications Specialist Monika Reifenstein, and we plan to”power up” with some additional staffing in the fall.

We don’t know exactly what’s around the corner, but we hope that you all will be in our corner. We will always need collective energy to keep driving change in our community — one street, one mind, one trip at a time.

Vision Statement

Reconnect Rochester will work tirelessly to make our community a place where everyone can easily and safely get around, regardless of age, ability, income or mode of transportation. We will help shift our community’s priorities to place people first, rehumanize our streets and integrate them with our neighborhoods.

We will connect transportation to equity, health, the economy and the environment. We will educate our community leaders and boldly advocate for a transportation system that provides mobility options and resource access for everyone. Reconnect Rochester’s work will help combat poverty, reduce climate change, improve the health and well-being of people in our community, and bolster our local economy.

We will inspire and empower people to use various modes of transportation and experience the joy and freedom of getting around by bus, by rail, on bike or on foot. We will educate, motivate and amplify community efforts to call for equitable and safe streets in our neighborhoods.

We will be the leading local advocacy organization and recognized source for transportation facts and knowledge. We will highlight national mobility trends and ideas to inspire our community about what’s possible. We will have a seat at every table where transportation decisions are made and will hold government and local leaders accountable.

Funders will want to invest in Reconnect Rochester because they hold trust in our organization and see clear evidence of our impact. Community partners will seek to collaborate with us to work toward our shared goals.

We will work with community leaders and decision-makers to create a region renowned for a robust transportation network made up of people-centric streets and public transit that integrates rather than segregates.

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Top ten things we’re most proud of in 2020.

2020 has been a year like no other.

Like every non-profit, the pandemic forced Reconnect Rochester to pivot fast to re-tool our planned programs and goals for the year. Luckily, we are small (but mighty), and nothing if not nimble. Despite all the challenges, we managed to move our mission forward with intensity. Check out (below) the “Top 10” list of accomplishments we’re most proud of in 2020.

We also faced financial uncertainty this year as prospects for grants and sponsorships dissipated. You know what got us through? The generosity of supporting members during our last membership drive, especially our sustaining members whose monthly donations proved to be extra crucial this year.

If you haven’t already, we hope you’ll take a look at the membership levels and gift options and make a donation toward our 2021 Membership Drive so we can hit the ground rolling in 2021!

Make a One-Time or Monthly Donation

TOP 10 THINGS WE’RE MOST PROUD OF IN 2020
(In no particular order of importance.)

#10

Releasing a new original short film titled Think Transit First to highlight transportation as a systemic equity issue in our community, and the innovative ways some local organizations are meeting transportation needs. The film premiered at our Nov 12 Rochester Street Films event, which also included a presentation of local statistics and a panel discussion. Please watch and share this important film!

#9

Installing 15 fiberglass bus stop cubes on Parsells, Lyell & Monroe Avenues to give RTS riders a respectable place to sit while they wait, and celebrated at a ribbon cutting event with City officials and project partners. Check out the Channel 8 news story and more photos of the ribbon cutting event.

#8

Hosting a 3-hour virtual Complete Streets Training attended by 60 local public officials, planners, engineers and advocates. Justin Booth of GObike Buffalo led a discussion about the benefits of active mobility and complete streets, and how we can make our roads safe for people of all ages and abilities.

#7

Rolling out a set of bike education offerings to encourage more people in our community to experience the health and financial benefits of biking to get around, and deliver the information they need to do so safely and comfortably.
p.s. Find out more about classes & presentations you can bring to your workplace, campus, community library or schools.

#6

Joining forces with Rochester Cycling Alliance to weigh in on an untold number of transportation plans and projects, like the Priority Bicycle Boulevards plan, GTC’s Long Range Transportation Plan, and infrastructure projects all over the City and County. Our favorite win this year was a final design for E. Main Street that includes dedicated bike lanes, a result of working alongside neighborhood partners to advocate for a street design that accommodates ALL users.

#5

Publicly expressing our solidarity with the movement toward racial justice in our community by signing on to the community statement that Racism is a Public Health Crisis. We also committed to reflect and actively work on holding ourselves accountable for living up to our professed values of equity and inclusion, and centering anti-racism in our work.

#4

Exponentially expanding cycling focused programs and outreach led by the Rochester Cycling Alliance during the first full year of our organizations coming together. A film screening and panel discussion of the Dutch film Why We Cycle, a virtual update on the City’s bike infrastructure, on-bike classes at the Rochester Public market, a bike law refresher video for Rochester Police Department officers, and many more accomplishments too numerous to name.

#3

Getting our Monroe County Crash Map (which had crashed) updated on our website with a fresh new design! The map is a resource for looking up crashes that involve pedestrians and cyclists, and serves as a tool for local advocacy efforts around safe streets in our community.

#2

Adding new multi-modal themed products and designs to our online shop. All sales and proceeds are reinvested to support our work in the community.
p.s. Several new products are available as membership gifts!

#1

Traveling to Albany to meet with local legislators and advocate for a legislative platform to improve transportation in our region, developed in partnership with Our Streets Transit Coalition member organizations.

…and that doesn’t even count the ways we spark community engagement and conversation every day through social media shares and blog posts about things like the survival of public transit, the benefits of reduced motor traffic, or the automobile and racial exclusivity.

We think that’s a pretty darn good Top 10 list for a disrupted kind of year.

Just imagine what we can do in 2021!

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The Bus Cubes Have Landed!

Next time you walk, ride or roll along Parsells, Lyell or Monroe Avenues, you’ll notice a bright new addition to the streetscape. This month, cubes made from fiberglass were installed at 5 bus stops along each of these corridors, offering RTS riders a respectable place to sit while they wait.

Photography by Arian Horbovetz of The Urban Phoenix.

The City of Rochester and RTS have been tremendous partners on this project. Thanks especially to DES Commissioner Norm Jones and City Councilmember Mitch Gruber for championing the effort, along with City staff across many departments who worked hand-in-hand with us to see this to fruition. We also couldn’t have done it without our neighborhood partners in Beechwood, Lyell-Otis and Upper Monroe, or the funders that stepped up to contribute.

Cubes for Your Community

This is just the beginning! We hope the pilot project will lead to bus stop cubes in more Rochester neighborhoods and beyond. Reconnect Rochester will continue to work with RTS, local municipalities and community organizations throughout Monroe County to identify bus stops in the system that are well utilized but lack seating. 

Would you like to see cubes at bus stops in YOUR neighborhood or community? Contact us and we’ll do our best to work with you to secure funding and make it happen. 

Are you from outside the Monroe County area and interested in purchasing bus stop cubes for your town or city? Contact us and we’ll put you in touch with the manufacturer. Reconnect Rochester receives a sales commission that helps fuel our effort to put more bus stop cubes on the ground locally.

Why Are We Doing This Anyway?

Anyone who has ever used public transportation in Rochester is painfully aware of two things:  At some point you will have to wait for your bus, and when you do, you will probably be standing. 

For senior citizens, people with disabilities, and parents with young children, being made to stand for any length of time can be less than ideal. Even for those passengers who are physically capable of standing, having no place to sit while waiting on the side of a busy roadway can cause anxiety and discomfort.

Our bus system is the only transportation mode that requires its passengers to stand while waiting for the service. Not an ideal situation if we're trying to encourage folks to use public transit.

Why is our bus system the only transportation mode that requires its passengers to stand while waiting for the service? The single biggest issue is the sheer scale of the system. There are thousands of bus stops in the RTS network, and the resources of the transit authority are already spread thin. 

If this issue could be remedied, not only would we make the lives of current riders a little easier, but we might also encourage more people to use public transportation. This is why Reconnect Rochester has decided to make bus stop seating a priority for our community.

How Did This Project Come About?

In 2017, after 3 years piloting seasonal bus stop cubes made from high-pressured wood, Reconnect Rochester set out to find a permanent, year-round amenity for bus riders. In our research, we came upon a local manufacturer of fiberglass — a nearly indestructible, weather resistant material that was perfect for the job! It took about three years of stops-and-starts to design and manufacture the fiberglass model that you see today.

To go further back in history and learn more about how the bus cube concept came to be, check out the Bus Cube Birth Story on our website.

RTS rider enjoys our temporary, seasonal solution to the dearth of seating at local bus stops.

Bus Stop Cubes: A place to rest while you wait

Anyone who has ever used public transportation in Rochester is painfully aware of two things:  at some point you will have to wait for your bus, and when you do, you will probably be standing. 

For senior citizens, people with disabilities, and parents with young children, being made to stand for any length of time can be less than ideal. Even for those passengers who are physically capable of standing, having no place to sit while waiting on the side of a busy roadway can cause anxiety and discomfort.

Our bus system is the only transportation mode that requires its passengers to stand while waiting for the service. Not an ideal situation if we're trying to encourage folks to use public transit.

Why is our bus system the only transportation mode that requires its passengers to stand while waiting for the service? The single biggest issue is the sheer scale of the system. There are thousands of bus stops in the RTS network, and the resources of the transit authority are already spread thin. 

If this issue could be remedied, not only would we make the lives of current riders a little easier, but we might also encourage more people to use public transportation. This is why Reconnect Rochester has decided to make bus stop seating a priority for our community.

A Solution

In 2014, Reconnect Rochester set out to find a solution. What we came up with was a design for a bus stop seat that is a simple 2’x2’x2’ cube. Our bus stop seating cube comes in 4 primary colors (red, green, yellow, and blue) that add beautification and brightness to the street landscape. The compact size allows the seat to fit easily within areas where space is at a premium – such as tree lawns or that little bit of space between the street curb and sidewalk. 

This woman says her legs have a tendency to give out on her, and the CUBE is the perfect height for her - not to low to the ground.
RTS riders enjoy our temporary, seasonal solution to the dearth of seating at local bus stops.

In 2017, after 3 years piloting seasonal bus stop cubes made from high-pressured wood, Reconnect Rochester set out to find a permanent, year-round amenity for bus riders. In our research, we came upon a local manufacturer of fiberglass — a nearly indestructible, weather resistant material that was perfect for the job!

In September 2020, Reconnect Rochester installed the first 15 fiberglass cubes (read more in this blog post). In 2021, we installed an additional 16 cubes, and in 2022 another 23 cubes — that’s a total of 54 cubes on the ground! Stay tuned to our blog and social media for updates on our current efforts.

Click this image to enlarge the map & see exact locations!

Cubes for Your Community

Reconnect Rochester will continue to work with RTS, local municipalities and community organizations throughout Monroe County to add bus stop cubes at stops that are well utilized but lack seating. 

Would you like to see bus stop cubes at stops in YOUR neighborhood or community? Contact us  and we’ll do our best to work with you to secure funding and make it happen. 

Are you from outside the Monroe County area and interested in purchasing bus stop cubes for your town or city? Contact us and we’ll put you in touch with the manufacturer. Reconnect Rochester receives a sales commission that helps fuel our effort to put more bus stop cubes on the ground locally.

The Bus Cube Birth Story

The bus cube was born in 2014, when Reconnect Rochester set out to come up with a temporary solution to the dearth of seating at local bus stops. Here’s how we did it…

We could just chain a plastic patio chair to a bus stop sign, but to be honest, we're not fans of plastic furniture. And we really don't think the neighbors would appreciate this look very much.

We spent countless hours brainstorming. We scoured the internet. And we even met with a local furniture designer, Staach (we really admire the way those guys balance form, function, and sustainability). But we needed something that would be relatively inexpensive and easy for regular people like us to build and duplicate. It would also need to be compact, sturdy, and weather resistant.

We could have simply taken a page from the guerilla bus stop seating playbook and chained a plastic patio chair to a bus stop sign, but to be honest, we’re not fans of plastic furniture. And we really didn’t think the neighbors would appreciate this look very much.

Then one day, almost like it happens in the movies, the solution hit us like a lightning bolt…good old-fashioned children’s blocks!  It’s amazing how sometimes the best ideas are inspired by the simplest things. Children’s blocks. Durable, easy to use, easy to construct – and what could possibly be more fun? Quite fitting for Rochester, the home of the National Toy Hall of Fame!

Our bus stop CUBE seat was inspired by ordinary children's blocks.

We put pencil to paper and designed a simple 2’x2’x2’ cube. The compact size allows the seat to fit easily within areas where space is at a premium – such as tree lawns or that little bit of space between the street curb and sidewalk. Our prototype was constructed using pressure-treated lumber and decking materials for a total cost of about $100 per cube. 

We put pencil to paper and designed a simple 2’x2’x2’ cube to fit easily within areas where space is at a premium.

We tested the prototypes at two locations within the city of Rochester: The PriceRite at Dewey & Driving Park and N. Union St. at the Public Market. The results were very positive. Interviews with transit riders and passersby can be viewed in this video.

The idea quickly won community support as well as accolades from RTS which encouraged the effort. Over the next three years (2014 – 2017), in partnership with the City of Rochester, Flower City Habitat for Humanity and many neighborhood and community organizations, we built and placed a fleet of over 30 bus stop cubes at bus stops all around the city. 

The seasonal cubes go out on the street in May and are brought back in and stored in October. As the fleet grew, the job performed by Reconnect Rochester volunteers of placing, removing and storing the cubes each season, became harder to manage. That’s when we decided it was time for a permanent, year-round solution. 

It took about three years (2017 – 2020) of stops-and-starts to research, design and manufacture the fiberglass model that you see today. But we’ll save THAT story for another day.

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Bike Share Will Rise Again in ROC

by Arian Horbovetz, Reconnect Rochester Board Member and author of The Urban Phoenix blog

If you’re like me, a firm believer that public transit, walkability and bike Infrastructure can make our city better, the last few months have been grueling.  Empty buses, the encouragement of single-passenger automobile ridership, and the loss of Zagster’s Pace bike share here in Rochester have us all wondering about the future of multi-dimensional mobility in our city.

Zagster’s abrupt departure from Rochester’s landscape earlier this year was a shock to many who believed that bike share made The Flower City a better place.  The freedom of grabbing a couple bikes while enjoying an evening downtown, or filling the last mile gap on your daily commute is suddenly absent.  

The hope had been that 2020 would bring a fresh new season of bike share, and possibly scooter share to the Rochester transportation network, but the pandemic that is upon us had other plans.  Shortly after it was announced that the start of the Pace bike share season would be delayed, Zagster abruptly pulled the plug on the program altogether, stating that the company was “reassessing its business model.”  While Rochester actively searches for a new bike share vendor, here are some key points to understand about the Zagster/Pace departure.

It’s Not Our Fault

Zagster is a venture capital company, which is a business model that can quickly rocket a good idea to soaring heights.  The downside is an increased level of volatility, which can lead to these kinds of aforementioned “reassessments,” or even closures without warning.  The unprecedented impact of the COVID-19 crisis has caused a massive ripple in our nation’s economy, one that has caused every business to make drastic changes and hard decisions.  This was noted as a key reason for Zagster’s departure from Rochester, as well as ceasing operations in other mid-sized cities like Norfolk, VA. On May 27, Zagster formally announced its closure as a company.

Rochester’s Ridership Was Remarkable

Over the past three years, Pace bikes settled into our local culture as an easy, convenient way to get around. Over 22,000 Rochester residents activated accounts over the three years Zagster was operating in our city, and those customers took a remarkable 116,951 trips.  

At Zagster’s end-of-season report in November 2019, it was reported that “Pace Rochester continues to be Zagster’s most utilized bike share fleet in the country, with 189 trips taken daily!”  Rochester riders totaled more than 40,000 trips in 2019 alone. Company representatives often described Rochester as Zagster’s “flagship” mid-sized city for our ridership numbers.

An end of year user survey in 2019 revealed that “half of all trips replaced the use of a personal or shared vehicle,” highlighting just how important the service was to the transportation landscape in the City of Rochester. And ridership mapping suggests that many Rochesterians heavily used the bike share to get to suburban job locations, like Marketplace Mall in Henrietta.

Bike Share Theft Happens Everywhere

Midway through the 2019 season, empty bike racks and “ghost bikes” (bikes that appeared on the Pace App but were not physically present) revealed a rash of rampant bicycle theft.  Nearly two-thirds of Pace’s Rochester fleet was stolen, leading to a sea of bad press and public doubt.  

While the stories of significant theft, followed by Zagster’s subsequent departure caused many Rochester residents to believe the two were related, it’s important to remember that bike share theft happens everywhere.  Wherever there is something of public value, there will always be a select few in any community who will try to pilfer it.  While the theft of Pace bikes in Rochester was difficult, it was not at all uncommon.  The onus is on the bike share provider to anticipate this construct and design their equipment with safeguards.  But the lack of a GPS tracking device on Pace bikes made solving the problem through recovery and prosecution of theft nearly impossible. The next vendor will need to have more anti-theft technology built into their bikes.

We Will Have Bike Share Again

Fear not… Rochester will have bike share again.  And very likely, e-bikes and e-scooters will be added to the menu. The City Of Rochester is actively searching for a new operator with which to partner, and word on the street is that we may see a limited launch for a few months this fall, and a fully operational system in place by spring 2021.  

This Is Not Another Fast Ferry

While we may fall victim to the Fast Ferry narrative of “this is why we can’t have nice things,” we must realize that the challenges that walk hand in hand with bike share are not unique to our city.  Zagster’s departure should not be seen as a failure to retain a valued resource, but rather a chance to connect with a new brand that is better equipped to handle the nuances of bike share in mid-sized cities.  So before we internalize the loss of Pace bike share as a Flower City Failure, let’s remember the big picture that was three years of successful bike share utilization in our city.  

We know one thing for sure… Rochester’s stint with Zagster showed us all how vital a role bike share plays in the transportation fabric of the city.  While also serving as a tremendous recreational draw, bike share’s ability to connect residents and visitors to work, home, destinations and other modes of transit makes it a powerful piece of transportation infrastructure for Rochester. 

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Blocking Walking: When Pedestrians are Forced to Find Another Way

Blog by Arian Horbovetz. Arian is a Reconnect board member and the creator of The Urban Phoenix, a blog focused on conversations around the elements that create healthy cities, neighborhoods and communities today. Arian covers walkability, public transit, financial solvency, bike infrastructure, smart development, public space, public pride and ownership of our futures. While he discusses issues of public policy, legislation, statistics and money, The UP specializes in addressing public perceptions and how they affect the way we see our cities.

Your heart sinks when you see that orange symbol of uncertainty. You grip the wheel tighter, curse, and check your watch to see if the impending redirection will inevitably make you late to your destination. We’ve all experienced this frustrating dilemma, brought about by that never-welcomed sign that reads “DETOUR.”

While detours encountered on the road may be frustrating, fear not! The Department of Transportation has outlined the most convenient alternative navigation for you to traverse instead. Abundant signage will guide your new direction, showing you exactly where to go in order to continue along your new route. Your safety on this detour has been considered. The new route will accommodate all vehicles, from small cars to big trucks. While inconvenienced, a tremendous amount of thought has gone into ensuring that your detour will be as impact-free as possible.

But what happens when you’re walking down a city sidewalk and you see a sign like the one below?

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What happens when you’re rolling down an urban bike trail and you encounter a piece of construction equipment blocking your path?

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This piece of machinery was blocking a trail in Buffalo, NY while the operators were on a lunch break. “Oh sorry, I was about to move that” one of the workers said as I snapped a photo…

Or maybe you’re making the trek home from the bar on foot, only to encounter this blocking your path…

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Finally, you and your family are taking a winter evening stroll in your neighborhood. While the street you’re on is perfectly plowed, you can’t help but notice that your children are struggling to stay on their feet while traversing the icy sidewalk.

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Walkability is something we talk about with regard to healthy communities and neighborhoods these days. And for good reason… areas that are more walkable have higher property value, and have shown to be better for business growth and proliferation. But even with all the positives that come from strong pedestrian connectivity, construction projects, infrastructure maintenance and good old fashioned Mother Nature can lead to sidewalk closures and/or unsafe walking environments. Most of these can be remedied with proper planning and foresight, but that foresight is often lacking. Developers and workers don’t always understand the importance of pedestrian prioritization, and this is, to some extent, understandable. It is only just now that we are beginning to realize the importance of giving pedestrians welcoming, connected, comfortable and safe environments to traverse neighborhoods on foot.

When sidewalks are closed due to nearby construction, pedestrians must find a way around. This either means backtracking to the last crosswalk, or worse, venturing out into the a potentially busy street in order to cross, or walk in the road along the blocked sidewalk until they pass the construction area. It is important for everyone to understand that people on foot, like drivers, will often choose the most convenient option, even if it is not the best or safest.

This cement truck was not only parked in a crosswalk leading from Rochester’s Genesee Riverway Trail, it completely blinded pedestrians from being able to see oncoming traffic on South Avenue

Construction companies should do everything in their power to ensure that a pedestrian right-of-way is not impeded by their work. Actions should be taken to ensure that pedestrians don’t have to find an alternate route. Sidewalk sheds and scaffolding, much like the ones we see in larger cities, should be built to keep the sidewalk functional and protect those on foot.

Furthermore, construction site and maintenance workers should be trained to ensure that equipment, machinery and other barriers never block a sidewalk or path. Workers may not realize that blocking a sidewalk, even for a short while, could put pedestrians in an inconvenient, or even dangerous situation.

Even plow companies need to appreciate the negative impact of moving snow out of our streets and into the direct path of our pedestrians.

This sidewalk leading to Rochester’s new Amtrak station is completely blocked by
plowed snow

Failing to mind these amenities is even more detrimental to the safety of persons with disabilities. A closed sidewalk can make for a precarious situation for those in our community with mobility issues, and/or folks in wheelchairs or motorized scooters.

Finally, blocking sidewalks is not just inconvenient and unsafe for pedestrians, it sends a message that this vital piece of infrastructure is not important. When car traffic is moving smoothly while the adjacent sidewalk has been blocked, torn up or interrupted, it clearly signals that those who choose to walk or have to walk are not welcome, and seen as less important.

While Rochester’s Nathaniel Apartments were being constructed, pedestrian access was accommodated on the building’s north side with a pedestrian tunnel. The East side of the building, however, did not effectively accommodate foot traffic during construction.

Meaningful accommodations for pedestrians and cyclists are out there. In our most dense urban areas where walkability is more appreciated, these accommodations are plentiful. But even in our smaller cities, there are excellent examples of developers making every attempt to ensure sidewalk use is unaffected during construction.

This construction project not only accounts for pedestrians and cyclists, the circled signage clearly instructs both on the appropriate path to use while traversing this stretch

Sidewalks are the connective tissue in our urban communities. They are the final link between homes and public transit. They are the needle the weaves the fabric of our neighborhoods together. They are are the highway for those who cannot afford a car, or make the choice not to own one. In our cities, sidewalks have a level of importance that often goes unrealized and under appreciated in our car-centric world.  Accommodating and maintaining their convenience, their appeal and their safety is of paramount importance to creating a healthy, walkable environment for all of our citizens.  

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Reconnect Rochester Hires Jesse Peers, Cycling Coordinator

We are thrilled to welcome Jesse Peers, Cycling Coordinator and newest member of a growing staff team at Reconnect Rochester!

Jesse is hitting the ground running (or shall we say hitting the road biking) due to his already deep involvement in cycling advocacy and education. Learn more about his passion for the work in the message below.

Jesse can be reached by email at jesse@reconnectrochester.org, and will work out of our Hungerford building office (1115 East Main Street, Door 4) most afternoons. Next time you’re passing through the neighborhood, be sure to stop by The Hungerford and say hello!

Read more

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Join Our Team!

Part-time Cycling Coordinator Position Available

Do you get excited by the sight of cycle tracks and trails? Do abruptly ending bike lanes and hazardous intersections make you crazy? Are you organized, resourceful, self-motivated and flexible?

Your dream job awaits.

Reconnect Rochester is searching for an individual to spearhead all cycling related events, advocacy, education, and outreach activities for our organization. This person will work closely with our volunteer Cycling Work Group in running all aspects of our cycling efforts, and will work out of our office in the Hungerford building on E. Main St.

The job may be part-time, but the benefits are endless.

To apply, email a cover letter and resume to info@ReconnectRochester.org by March 15th.

 

Rochester Street Films 2018
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What we accomplished together in 2018

As we look back on 2018, we’re pretty darn proud of what we’ve accomplished together this year. The highlights below are just a snapshot of all the good work we’ve been able to do, thanks to the financial support of Reconnect members, the passionate volunteers that made our programs and initiatives run, and so many others that engaged in our work in countless ways. Thanks to each and every one of you.

If you haven’t yet made a membership donation, we hope you’ll consider doing so to help fuel our work in 2019!  View the membership levels and gift options here. And don’t forget, we have a matching gift in effect from Jason Partyka for NEW members that join by Dec 31st!

Things we’re most proud of in 2018:

Giving transit riders a respectable place to sit at 33 bus stops around the city. We were thrilled to see our bus stop cubes replicated by our neighbor to the west, and we made some progress exploring a permanent fiberglass cube design as a year-round solution… stay tuned in 2019!

The Connection Between Transportation in Rochester, NY.

Releasing an in-depth report we commissioned on Transportation & Poverty in Monroe County, and working within the Rochester-Monroe Anti-Poverty Initiative transportation work group to translate the data into proposed policy solutions.

Transforming an intersection in the Beechwood neighborhood through our Complete Streets Makeover project, and applying complete streets design to other trouble spots around the city to show how they could be made safer for pedestrians and cyclists.

Rochester's Bike Share

Raising funds to continue sponsoring our two bike share stations on Hudson Avenue & Adams Street. This fall, we hosted a live online presentation to give people a chance to hear from Pace about how Rochester’s 2018 bike share season went (watch a recording here).

Producing three (3) Street Films events that stimulated community conversation about transportation infrastructure investment, the era of highway construction, and designing streets for people. We added two original films to our growing collection (watch them on our YouTube channel).

Reconnect Rochester at Parcel 5

Engaging with the public every day via live events, community outreach tabling, speaking engagements, media interviews, social media sharing, and blog posts about things like sidewalk snow removal and transit-supportive development.

Reimagine RTS Community Outreach

Encouraging public engagement, lending support and giving input into local planning initiatives like Reimagine RTS system re-design, and the City of Rochester’s Comprehensive Access & Mobility Plan, Comprehensive Plan & Roc the Riverway.

Advocating for Better Public Transit

Fighting for the transit dependent in our community through countless advocacy actions, like traveling to Albany on Transit Awareness Day, hosting a joint press conference with Our Streets Transit Coalition partners, and joining the New Yorkers for Better Public Transit campaign.

And after two years of conceiving and planning with a powerful coalition of partners, we helped launch the Drive 2B Better public awareness campaign to make our streets safer to walk and bike. Look out for a second phase of the campaign in 2019!

Help Us Keep the Momentum Going in 2019!