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Floshare: “EVening” the Playing Field

Guest blog by Bree-Ana Dukes, Floshare Program Manager at Mobility Development Operations & Board Member at Reconnect Rochester

According to the 2018 Transportation and Poverty in Monroe County commissioned by Reconnect Rochester, “most households (88%) in Monroe County have access to a vehicle (74% in Rochester). This leaves 12% of households in the county (35,000 households), and 26% of households in the city (22,000 households) without access to a vehicle,” about a third of all city of Rochester households.

Flower City Carshare (Floshare) is a partnership between Mobility Development Operations (MDO) and the City of Rochester and is the first electric vehicle (EV) car sharing program in New York. The carsharing program targets chronically economically distressed areas and neighborhoods where there are low rates of car ownership.

Happy Floshare Customers

“We had a BLAST with the car. My son told everyone everywhere we went that the car we were driving was ‘TOTALLY ELECTRIC MAN.’ Thanks again for helping me get this started, I cannot wait to rent it again.” (Rachael Boelens)

The lack of electric vehicle supply equipment (EVSE) in many of Rochester’s neighborhoods echoes the historical disenfranchisement of marginalized communities and the disparities that have resulted from centuries of disinvestment. Carsharing services alone cannot solve the systemic issues around transportation for the poorest segments of the City’s population, but community-controlled EV carsharing will add a new mobility option to the transportation landscape for those without access to a personal vehicle. Through intentional collaboration with community based organizations, the transportation sector, and social service agencies addressing these EVSE gaps, Floshare hopes to better connect residents to the city and surrounding areas.

Carsharing means community residents have access to a network of electric vehicles located in close proximity to them everyday of the year at any time of the day. This certainly won’t solve our transportation issues, but while funding is on the table we have to consider the lack of car ownership and how marginalized communities are able to benefit from the EV movement from an economic, social, and public health perspective. Much can be debated about the state of transportation within Monroe County, but the fact is that accessibility is not equal for those historically disenfranchised, specifically, for Black and Indigenous people of color.

Targeting EV Investment to the Disenfranchised

Electric Vehicle (EV) charging stations are a huge topic of national conversation following the Biden-Harris Administration’s release of the National Electric Vehicle Infrastructure (NEVI) Formula Program Guidance. States will be responsible for allocating $5 billion toward electric vehicle charging infrastructure with the goal to “put the United States on a path to a nationwide network of 500,000 EV chargers by 2030 and ensure a convenient, reliable, affordable, and equitable charging experience for all users.”

The Administration’s Justice 40 initiative commits to allocate at least 40% of all funding and investments to “disadvantaged communities”. This is an important distinction because history has shown that without intentional investment in marginalized communities, subpar or disinvestment will continue to widen the racial inequality gap. Some opponents to this commitment will cite the lack of EV ownership as a reason to not invest in marginalized communities, but that is precisely why it is important to do so. Arguments about whether certain communities deserve targeted investments are tired! It is this type of rhetoric that continually blocks BIPOC from opportunities to benefit from social and economic development and revitalization.

A conversation that would be more productive is one that acknowledges the root causes of “carless” homes as well as the inability to afford an EV as outcomes of systemic racism. Centuries of genocide, slavery, Black Codes, Jim Crow, redlining, and a host of other discrimanatory acts continue to plague our organizations and institutions of governance. So, we must never forget what’s ever present in the zeitgeist that makes commitments like Justice 40 necessary.

Sign Up for Floshare’s Expanding System in ROC

The Floshare program provides access to fully electric vehicles and charging infrastructure for a low cost rate of $5/hour or $40/day. The program has been beta testing since September 2021, with locations at the Rochester Public Market and St. Mary’s Campus and more locations coming soon! About two dozen residents have gone through orientation to test the vehicles and its technology, in preparation for a launch event this summer. Anyone who is interested is encouraged to sign up by downloading the Miocar Networks app.

Charging Floshare Vehicle
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40 Years Car-Free in the Neighborhood of the Arts

By Joseph Struble

In 1975 I bought my first (and last) car: a gold/tan Mazda RX-3 with white bucket seats and that intoxicating “new-car smell.” I also bought a pair of prescription sunglasses, aviator style, and I thought I was so cool driving back and forth to Graduate School in Richmond, VA, windows open in summer and blasting “Country Roads, Take Me Home” on the radio.

In 1979 I was back home in Rochester and newly wary of my car. It had an unwelcome trick of suddenly losing power, slowing down and coming to a stop, no matter where I was (even on some of those country roads!). Very disconcerting. It also took 10 minutes to warm up in winter and even then I could only start to roll with the choke full out, so it was like holding the reigns of a bucking bronco (though it was a Mazda) for a while thereafter.

A car parked in a parking lot

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I sold it and never looked back.

I did not get my driver’s license until I was 22 and out of college, so the aviator-glasses cool notwithstanding, I think I may have been inclined to be a non-driver early on.

And I well remember how living on St. John Fisher campus for my last 2 years thrilled me in its own small way: “There is everything I want here: friends, food, a pub, a library, Sunday Mass, famous lecturers and even bands come here, candlelight vigils in protest of the Vietnam war…OK the girls were one mile down the road on another campus, but still, this was my “happy place.”

So I simply grafted that formula for a varied and contented life onto the Park Avenue neighborhood, beginning in 1980.

I like to walk. People always tell me how healthy that is, but it is not really exercise, I think, unless you make it so (get your heart rate up, sweat, etc. – and for that, I used to jog and once even ran a marathon).

Walking is merely my mode of transportation [the action of transporting someone or something] and for me, that someone or something is me, myself and I.

I have a good 3-5 mile walking range in all four directions from my place on Strathallan Park and like my college campus, there is everything I want here: The Memorial Art Gallery, George Eastman House (where I was employed for 26 years – a 12 minute walk each way), The Eastman Theatre, GEVA, Blessed Sacrament church. The Rochester Public Library – both Central and Monroe Avenue branches are in my range. I exercise at Harro East on Andrews Street, and love my early morning walk there as others are heading out to work.

A picture containing text, grass, outdoor, sidewalk

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I check out a variety of breakfast and lunch places in my walking range, all staffed with friendly people: wife and husband Evinn and Bill at Crumpets; Will at Calabresella’s Subs; Ramon, Wilfredo, and Erica at Palermo’s in the Mercantile; Jason at POP ROC; and the nice folks at the café in the Art Deco Times Square Building.

Oh and there’s my German class meet-up at Spot Coffee or Matilda’s every Thursday.

I shop at the East and Winton Wegmans, carrying a backpack which $85 of groceries usually fits nicely in. I walk there, but if there are people at the corner bus stop when I leave, I sometimes take the bus home.

I can extend my walking to Pittsford Plaza and even to Charlotte, but it has to be on a beautiful day. Otherwise, either the Monroe and Lake bus gets me there.

A word about RTS. It’s convenient enough. I love the new 41 Culver/Goodman Crosstown bus. I tell people that in my lifetime (73 years) I count three good “bonus” things coming along: Cherry Coke, Milky Way Dark, and the #41 Crosstown bus.

I think I could be very happy living in Manhattan (if I had the income). So I go there often and I have made the trip variously by plane, train, bus, and as a passenger in a car. Amtrak is the best for me, I think. More opportunity for movement, a café car break, and the leisure to read and just think.

Then there are times when a car ride is more essential than just for a psychological boost. I’m glad I have friends with cars and it’s wonderful to hit the road and head out into the country and those wide-open, blue-sky spaces (vs. interestingly cluttered city ones). 

This puts me in the “riding shotgun” seat and for that, I am grateful to GPS, since my map-reading and directional skills are abysmal.

Once in 40 years of non-driving, I borrowed my brother’s car to go to a wedding. It’s true, that like riding a bicycle, once you learn, you never forget. But a lot of things had changed about a car – the door locks, the ignition, other unfamiliar gizmos. So it was dicey. Then there was the violent thunderstorm on the way home.

I worry sometimes that I am so out-of-practice and would be very reluctant to take the wheel in case of any emergency or merely to relieve a fatigued driver on one of those blue-sky rides. I have kept up my license and even became a member of the Automobile Club of America “just in case” but I never really want to drive again. That’s not so good.

I really have no knowledge of the cost of car ownership (but the folks at Reconnect Rochester do!). For a few years, I went to the Convention Center for the Auto Show and yes, the stickers were shocking.

But I do know that since 2000, I have had some disposable income used for 6 flights to Europe where I spent 2 weeks each in a major city. Next time, I hope to take the Queen Mary II across the pond (not as pricey as you might think).

Edinburgh, Scotland, my last big trip pre-pandemic
My last trip to Europe (pre-pandemic) was a two week excursion to Edinburgh.

Although I recycle and dislike seeing a dirty truck belching black smoke drive by, don’t consider me a climate activist. I simply think that living simply with everyday pleasures at hand has been a satisfying lifestyle for me.