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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!

TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

Two parents with their child; one parent is on a bike with the child; all wearing helmets
Selfie of a man skateboarding with a helmet and sunglasses on

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTS, GTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

4 Reconnect staff members pose at an outdoor event
3 Reconnect staff at a retreat

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Car Lite Rochester: From Car-Free to Car-Lite, Three Years Later

car lite logo

Car Lite Rochester is a blog series that highlights the stories of Rochesterians living a car-lite lifestyle. The term “car lite” encompasses a variety of multimodal transportation lifestyles, featuring little dependence (but not NO dependence) on a car.  It typically looks like sharing one car within a household or only using a car when absolutely necessary.

So, we hope you’ll continue to follow along.  Maybe you will be inspired to join our bloggers in living a car-lite lifestyle!

Wanna rep it? Check out the t-shirt in our online shop.

car lite t-shirt

Car Lite Rochester: From Car-Free to Car-Lite, Three Years Later

By: Calvin Eaton

Calvin Eaton is a disabled scholar, author, cultural curator, content creator, and social entrepreneur. He founded the theglutenfreechef brand and website in 2013 and founded 540WMain, Inc. in 2016.

Calvin Eaton
Photo Credit: Adam Eaton

Whew! It’s been a long time since I last checked in! Can you believe it’s been three years since my last blog with Reconnect Rochester? And what a time we’ve had in three years. We’ve survived an incessant global pandemic and  I’ve survived two bouts of COVID-19, vaccinations, boosters, masks, and so much more. With so much change you would think we would be closer to realizing neighborhoods and streets that are more universally designed, pedestrian friendly, and less reliant on the all-powerful automobile. This is hardly the case. So much has changed yet when it comes to a culture that is less reliant on cars so much has remained the same. Still it’s not all doom and gloom. There’ve been lots of positive changes in the realm of more bicycle and pedestrian friendly infrastructure in recent years. Before I dive into that let me update you on what’s been happening with me.

New Bike, New Me

I got a new bike in 2021. Actually, a very kind friend gifted me a brand new bike. It was a complete surprise and I am forever grateful. After what seems like decades of lamenting about how I needed to get a bike, I just wasn’t making it a priority. One day in early summer 2021 I reached out to my Facebook community to ask if anyone had recommendations for a decent used bike and next thing I knew I received a brand new bike on my doorstep. What a thoughtful and amazing gift. I was able to test out my new bike just in time for the 2021 edition of the Juneteenth Roc Freedom Ride through Rochester. Tapping into the robust bike community and the dedicated bike trails has been key for me since I still don’t always feel comfortable riding my bike solo on the city streets. Even though fibromyalgia prevents me from cycling as much as I would like, having my new wheels has been amazing.

Calvin with a friend at a community bike ride

Rochester’s affinity based cycling communities have grown throughout the pandemic. These communities are important to me because they break down the stereotypes and bias that Black people don’t bike or can’t bike. Amazing transformative leaders like Rashad Smith and the Roc Freedom Ride initiative are a beautiful homage to the bus desegregation movement of the 1960s and parallel the modern day desegregation of “cycling culture” in Rochester and other cities around the country. Cycling culture in Rochester like most cities looks very homogenous (i.e white) and groups like Roc Freedom Riders, Black Girls Do Bike, Conkey Cruisers, and the Flower City Feeling Good bike rides are some of the initiatives that have grown over the past few years that diversify and bring equity and inclusion to cycling culture in Rochester. This work is priceless. Despite this progress, bike legislation and biased enforcement has led to over policing, racial profiling and pretext stops for Black and brown cyclists. Group bike rides provide a measure of support and safety for those of us that are new to cycling as a regular form of transportation.

Car-Free to Car-Lite

In my last blog I shared my journey to a car-free lifestyle and three years later I’ve migrated from car-free to car-lite. The short story version is that during the pandemic my brother purchased a used car from Geva’s fleet of cars for performers and then gifted the car to me. It all happened very quickly but I do remember needing a week or two to think about the implications of bringing a car back into my life. This was at the top of 2021 and at the time I was teaching as an adjunct at St. John Fisher University and we were migrating back to in-person learning. After three years of being car-free, having access to my own vehicle again didn’t seem like a bad idea.

Reimagine RTS

My final decision came down to convenience. Even with the many improvements to bicycle infrastructure, and the reimagine RTS initiative I would be being disingenuous if I didn’t admit that having a car is simply more convenient in our city. Owning and maintaining a car is a privilege, this I must admit. Getting reacclimated to car life and taking care of the administrative details like registration, insurance, and transferring the title was relatively easy for me to do and I recognize this immense privilege. As someone living with a disability my lifestyle lends itself to far less driving than the average car owner. Due to the disability that I live with, each month my car sits idle in the driveway for multiple consecutive days. More often than not, I don’t have the stamina or energy to drive. The majority of my work happens online and I hold many meetings remotely via zoom. Even on my good days having a car for me isn’t essential. Understanding this privilege I recently was able to loan my car to a car-free friend who was taking a road trip for a couple of days.

Winter sidewalk in Rochester, NY

For me having a car during the cold winter months is most helpful. And I notice and advocate for improvements in how our streets and sidewalks are plowed during the winter months. Anyone that uses a wheelchair or power chair is figuratively and literally stuck when the snow starts to accumulate, and this is simply unacceptable. There remains much work to be done in this regard.

Transportation Justice is an Ongoing Movement

Despite my return to life with a car, I remain an active and vocal advocate for safe streets, increased and improved bicycle infrastructure, and better accessibility for our roads, public transportation and the built environment for disabled people. My journey has taught me to have more compassion and empathy for everyone’s choice to own a car or not and to spend less time making moral judgements about people’s decisions and more time advocating for a city that includes all perspectives and voices. There have been lots of additions that allow more transportation choice in our City like the HOPR bike and scooter share, bike clubs, electric vehicle sharing, renovations to the RTS station, road diets, improvement along East and West Main streets, and the advocacy and education presented by Reconnect Rochester. Still we have so much work to do to reimagine and redesign our city to be more pedestrian safe and friendly.

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Floshare: “EVening” the Playing Field

Guest blog by Bree-Ana Dukes, Floshare Program Manager at Mobility Development Operations & Board Member at Reconnect Rochester

According to the 2018 Transportation and Poverty in Monroe County commissioned by Reconnect Rochester, “most households (88%) in Monroe County have access to a vehicle (74% in Rochester). This leaves 12% of households in the county (35,000 households), and 26% of households in the city (22,000 households) without access to a vehicle,” about a third of all city of Rochester households.

Flower City Carshare (Floshare) is a partnership between Mobility Development Operations (MDO) and the City of Rochester and is the first electric vehicle (EV) car sharing program in New York. The carsharing program targets chronically economically distressed areas and neighborhoods where there are low rates of car ownership.

Happy Floshare Customers

“We had a BLAST with the car. My son told everyone everywhere we went that the car we were driving was ‘TOTALLY ELECTRIC MAN.’ Thanks again for helping me get this started, I cannot wait to rent it again.” (Rachael Boelens)

The lack of electric vehicle supply equipment (EVSE) in many of Rochester’s neighborhoods echoes the historical disenfranchisement of marginalized communities and the disparities that have resulted from centuries of disinvestment. Carsharing services alone cannot solve the systemic issues around transportation for the poorest segments of the City’s population, but community-controlled EV carsharing will add a new mobility option to the transportation landscape for those without access to a personal vehicle. Through intentional collaboration with community based organizations, the transportation sector, and social service agencies addressing these EVSE gaps, Floshare hopes to better connect residents to the city and surrounding areas.

Carsharing means community residents have access to a network of electric vehicles located in close proximity to them everyday of the year at any time of the day. This certainly won’t solve our transportation issues, but while funding is on the table we have to consider the lack of car ownership and how marginalized communities are able to benefit from the EV movement from an economic, social, and public health perspective. Much can be debated about the state of transportation within Monroe County, but the fact is that accessibility is not equal for those historically disenfranchised, specifically, for Black and Indigenous people of color.

Targeting EV Investment to the Disenfranchised

Electric Vehicle (EV) charging stations are a huge topic of national conversation following the Biden-Harris Administration’s release of the National Electric Vehicle Infrastructure (NEVI) Formula Program Guidance. States will be responsible for allocating $5 billion toward electric vehicle charging infrastructure with the goal to “put the United States on a path to a nationwide network of 500,000 EV chargers by 2030 and ensure a convenient, reliable, affordable, and equitable charging experience for all users.”

The Administration’s Justice 40 initiative commits to allocate at least 40% of all funding and investments to “disadvantaged communities”. This is an important distinction because history has shown that without intentional investment in marginalized communities, subpar or disinvestment will continue to widen the racial inequality gap. Some opponents to this commitment will cite the lack of EV ownership as a reason to not invest in marginalized communities, but that is precisely why it is important to do so. Arguments about whether certain communities deserve targeted investments are tired! It is this type of rhetoric that continually blocks BIPOC from opportunities to benefit from social and economic development and revitalization.

A conversation that would be more productive is one that acknowledges the root causes of “carless” homes as well as the inability to afford an EV as outcomes of systemic racism. Centuries of genocide, slavery, Black Codes, Jim Crow, redlining, and a host of other discrimanatory acts continue to plague our organizations and institutions of governance. So, we must never forget what’s ever present in the zeitgeist that makes commitments like Justice 40 necessary.

Sign Up for Floshare’s Expanding System in ROC

The Floshare program provides access to fully electric vehicles and charging infrastructure for a low cost rate of $5/hour or $40/day. The program has been beta testing since September 2021, with locations at the Rochester Public Market and St. Mary’s Campus and more locations coming soon! About two dozen residents have gone through orientation to test the vehicles and its technology, in preparation for a launch event this summer. Anyone who is interested is encouraged to sign up by downloading the Miocar Networks app.

Charging Floshare Vehicle
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Welcoming New Energy on our Staff & Board

Reconnect Rochester kicked off the new year by ushering in new leadership and energy onto our staff team and Board of Directors.

James Dietz joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. He’ll be spearheading our advocacy activities, expanding our community outreach, and running the Complete Streets Makeover and Rochester Street Films programs. Find out how James landed here and what inspires him in the message below.

At our Annual Meeting in January, Victor Sanchez was elected our new Board President, taking over from Renée Stetzer who will stay on as an active Board member. We also welcomed three new Board members — Bree-Ana Dukes, Bo Shoemaker and Erick Stephens. Get to know them and what they bring to the table in the profiles below.

Welcome James, Bree-Ana, Bo & Erick! We consider ourselves very lucky to have this kind of talent join our work to champion transportation choices in Monroe County.

JAMES DIETZ

I’m so excited to be Reconnect Rochester’s new Advocacy and Outreach Manager! Originally from Buffalo, I moved to Rochester in 2015 to attend the U of R, where I obtained my BA in Political Science. It was during my time in undergrad that I moved off of campus and began to call Rochester my home. I sought out opportunities to work with community organizations, which led me to become an AmeriCorps VISTA shortly after graduating. I spent a very rewarding year working on housing and economic justice with City Roots Community Land Trust, and urban agriculture with Taproot Collective.

Not having a car of my own, I quickly learned to navigate taking the bus and riding my bike to get around. It made me realize not only how important a good, robust public transportation system is, but also how much better Rochester’s transportation infrastructure could be, especially for those whose car-free lifestyle isn’t a choice but rather a necessity. I remember the first time I found myself in the old abandoned subway tunnels thinking to myself, “Why would they ever get rid of this?” My hope is that the work I do with Reconnect Rochester will bring us closer to a vision of Rochester that is more equitable, healthy, and sustainable for everyone.

BREE-ANA DUKES

Bree-Ana is a Rochester native and serves as the Program Coordinator for Rochester’s electric carshare program, Floshare. Bree-Ana holds a Bachelor degree in Social Science Interdisciplinary and a Masters degree in Higher Education Administration. She brings passion and experience in advocating for a good quality of life and the welfare of societies through accessibility to healthy food, transportation, education, medical care, and housing. In her role at Floshare, Bree-Ana coordinates the operations and member services of Rochester’s first 100% electric vehicle carsharing service. Bree-Ana is honored to be serving on the board of Reconnect Rochester and most looking forward to have the opportunity to further serve and engage the multi-modal transportation interests of Rochester residents.

BO SHOEMAKER

Bo is an avid trail runner, road runner, history run leader, cyclist, and triathlete. After completing law school at Syracuse University College of Law, he has worked as an attorney for Monroe County, the regional appellate court in Rochester, New York City, and now, Genesee County. Bo lives in the North Winton Village neighborhood of Rochester. He is currently leading a segment-by-segment running exploration of The Crescent Trail, is well into planning for his next run through Rochester History Runs, and after several Covid-related delays, plans on running the New York City Marathon this coming November!

ERICK STEPHENS

Erick is the Parent Engagement Specialist for Healthi Kids at Common Ground Health. In this role, Stephens provides technical assistance and support to schools to strengthen and improve parent engagement efforts. He also works directly with parents training them on advocacy and connecting them to opportunities to impact policy, systems, and environmental change in schools. Erick served as a Youth Service Assistant at the Phillis Wheatley Branch Library in Rochester’s Southwest and was the Parent Liaison at James P.B. Duffy School #12, where he now volunteers and runs a program to help develop leaders at the school through mentoring.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.

TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!