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Floshare: “EVening” the Playing Field

Guest blog by Bree-Ana Dukes, Floshare Program Manager at Mobility Development Operations & Board Member at Reconnect Rochester

According to the 2018 Transportation and Poverty in Monroe County commissioned by Reconnect Rochester, “most households (88%) in Monroe County have access to a vehicle (74% in Rochester). This leaves 12% of households in the county (35,000 households), and 26% of households in the city (22,000 households) without access to a vehicle,” about a third of all city of Rochester households.

Flower City Carshare (Floshare) is a partnership between Mobility Development Operations (MDO) and the City of Rochester and is the first electric vehicle (EV) car sharing program in New York. The carsharing program targets chronically economically distressed areas and neighborhoods where there are low rates of car ownership.

Happy Floshare Customers

“We had a BLAST with the car. My son told everyone everywhere we went that the car we were driving was ‘TOTALLY ELECTRIC MAN.’ Thanks again for helping me get this started, I cannot wait to rent it again.” (Rachael Boelens)

The lack of electric vehicle supply equipment (EVSE) in many of Rochester’s neighborhoods echoes the historical disenfranchisement of marginalized communities and the disparities that have resulted from centuries of disinvestment. Carsharing services alone cannot solve the systemic issues around transportation for the poorest segments of the City’s population, but community-controlled EV carsharing will add a new mobility option to the transportation landscape for those without access to a personal vehicle. Through intentional collaboration with community based organizations, the transportation sector, and social service agencies addressing these EVSE gaps, Floshare hopes to better connect residents to the city and surrounding areas.

Carsharing means community residents have access to a network of electric vehicles located in close proximity to them everyday of the year at any time of the day. This certainly won’t solve our transportation issues, but while funding is on the table we have to consider the lack of car ownership and how marginalized communities are able to benefit from the EV movement from an economic, social, and public health perspective. Much can be debated about the state of transportation within Monroe County, but the fact is that accessibility is not equal for those historically disenfranchised, specifically, for Black and Indigenous people of color.

Targeting EV Investment to the Disenfranchised

Electric Vehicle (EV) charging stations are a huge topic of national conversation following the Biden-Harris Administration’s release of the National Electric Vehicle Infrastructure (NEVI) Formula Program Guidance. States will be responsible for allocating $5 billion toward electric vehicle charging infrastructure with the goal to “put the United States on a path to a nationwide network of 500,000 EV chargers by 2030 and ensure a convenient, reliable, affordable, and equitable charging experience for all users.”

The Administration’s Justice 40 initiative commits to allocate at least 40% of all funding and investments to “disadvantaged communities”. This is an important distinction because history has shown that without intentional investment in marginalized communities, subpar or disinvestment will continue to widen the racial inequality gap. Some opponents to this commitment will cite the lack of EV ownership as a reason to not invest in marginalized communities, but that is precisely why it is important to do so. Arguments about whether certain communities deserve targeted investments are tired! It is this type of rhetoric that continually blocks BIPOC from opportunities to benefit from social and economic development and revitalization.

A conversation that would be more productive is one that acknowledges the root causes of “carless” homes as well as the inability to afford an EV as outcomes of systemic racism. Centuries of genocide, slavery, Black Codes, Jim Crow, redlining, and a host of other discrimanatory acts continue to plague our organizations and institutions of governance. So, we must never forget what’s ever present in the zeitgeist that makes commitments like Justice 40 necessary.

Sign Up for Floshare’s Expanding System in ROC

The Floshare program provides access to fully electric vehicles and charging infrastructure for a low cost rate of $5/hour or $40/day. The program has been beta testing since September 2021, with locations at the Rochester Public Market and St. Mary’s Campus and more locations coming soon! About two dozen residents have gone through orientation to test the vehicles and its technology, in preparation for a launch event this summer. Anyone who is interested is encouraged to sign up by downloading the Miocar Networks app.

Charging Floshare Vehicle

Transportation and Poverty

Transportation and Poverty

111,000 Monroe County residents live below the poverty line. 68,000 people in the city of Rochester (including over 50% of children) live in poverty. This page contains a collection of Reconnect Rochester’s work over the past several years, to explore the connection between poverty and transportation and possible solutions.

Commissioned Report

In April 2018, Reconnect Rochester released a commissioned report prepared by the Center for Governmental Research titled Transportation and Poverty in Monroe County: How Land Use, Job Locations and Commuting Options Affect Access to Jobs.

The report provides a first of its kind in-depth study of the major factors and dynamics at play in the relationship between transportation and our community’s persistent rate of poverty. Read more about the importance of the report, our partners, and our plans for follow-up advocacy work.

Documentary Films

Reconnect Rochester  — in partnership with Floating Home Films  — has produced two original local films exploring the intersection of transportation and poverty in our region.
This 2020 film explores transportation as a systemic equity issue, shares a front line view of the struggle, and highlights the innovative ways some local organizations are meeting transportation needs. The film was featured at a virtual Rochester Street Films event on Nov 12, 2020; click here to view a recording of the  event, including a panel discussion with local leaders.

This 2018 film focuses on the lives of three Rochesterians. Cee Cee, Nassir, and Eve give us a firsthand look at what life is like when you can barely afford to buy a bus pass, much less a car. After you watch the film, be sure to check out the video presentation and panel discussions below…

Blog Series

This collection of articles by Pete Nabozny and Brenda Massie, published in 2016, explores the connection between poverty and transportation and possible solutions.

Audio / Podcasts

Below are interviews and in-depth discussions with Reconnect Rochester and other community advocates on the subject of transportation and poverty.