News

University of Rochester Bicycling – Active Transportation Symposium – Workshop

5:30 pm, Monday, November 15th, Case Method Room # 9576, 1st floor Adjacent Flaum Atrium off the Mezzanine

The University of Rochester Center For Community Health and the Rochester Cycling Alliance are sponsoring a forum on bicycling and active transportation with a specific focus on educating the audience on the successes of Northern cities like Minneapolis, Minnesota and Madison, Wisconsin as well as opportunities for Rochester.Dr. Brad Berk Strong Health Systems CEO, will be introducing a symposium on bicycling and active transportation. The City of Rochester is in the final stages of developing its Bicycle Master Plan that will be finalized in early 2011. The University of Rochester will play a critical role in the success of encouraging the Greater Rochester Community to promote bicycling and walking as economical, safe and healthy modes of transportation for adults and children.

The forum will present a concise overview of the safety, health, economic and lifestyle benefits of active transportation (bicycling and walking) and will invite the audience to comment on the barriers to promoting bicycling and walking both on and off campus. Transportation challenges of the University Master Plan and Rochester Bicycling Master Plan as well as logistics of bike commuting will be presented. The workshop is to educate and organize individual’s interest in promoting better access to biking and walking in Rochester.

This is the first of 4 progressively larger symposiums on bicycling and Active Transportation which will be held over the next 6 months.

For further information contact Scott MacRae via Scott_macrae@URMC.rochester.edu or Glenn Cerosaletti at Glenn.cerosaletti@rochester.edu

University of Rochester Bicycling – Active Transportation Symposium – Workshop

5:30 pm, Monday, November 15th, Case Method Room # 9576, 1st floor Adjacent Flaum Atrium off the Mezzanine

The University of Rochester Center For Community Health and the Rochester Cycling Alliance are sponsoring a forum on bicycling and active transportation with a specific focus on educating the audience on the successes of Northern cities like Minneapolis, Minnesota and Madison, Wisconsin as well as opportunities for Rochester.Dr. Brad Berk Strong Health Systems CEO, will be introducing a symposium on bicycling and active transportation. The City of Rochester is in the final stages of developing its Bicycle Master Plan that will be finalized in early 2011. The University of Rochester will play a critical role in the success of encouraging the Greater Rochester Community to promote bicycling and walking as economical, safe and healthy modes of transportation for adults and children.

The forum will present a concise overview of the safety, health, economic and lifestyle benefits of active transportation (bicycling and walking) and will invite the audience to comment on the barriers to promoting bicycling and walking both on and off campus. Transportation challenges of the University Master Plan and Rochester Bicycling Master Plan as well as logistics of bike commuting will be presented. The workshop is to educate and organize individual’s interest in promoting better access to biking and walking in Rochester.

This is the first of 4 progressively larger symposiums on bicycling and Active Transportation which will be held over the next 6 months.

For further information contact Scott MacRae via Scott_macrae@URMC.rochester.edu or Glenn Cerosaletti at Glenn.cerosaletti@rochester.edu

Here is a Swedish video about how to motivate, cajole and humerously encourage people to use active transportation, biking and walking, rather than hopping into the car for short trips. They’ve used some non conventional techniques for social marketing. Scott

http://www.grist.org/article/2010-09-29-how-one-swedish-city-gets-people-to-trade-silly-car-trips-for-bi/

Here is a Swedish video about how to motivate, cajole and humerously encourage people to use active transportation, biking and walking, rather than hopping into the car for short trips. They’ve used some non conventional techniques for social marketing. Scott

http://www.grist.org/article/2010-09-29-how-one-swedish-city-gets-people-to-trade-silly-car-trips-for-bi/

Things are getting interesting and exciting!

The Rochester Bicycling Master Plan had it’s third meeting on Thursday, Oct. 21nd with the Master Planning Advisory Committee and the Rochester Cycling Alliance members, Bill Collins and Scott MacRae participated. Sprinkle, the national consulting group gave a summary of the Draft Recommendations and Prioritization on Street Changes with weighting based on a customary fomulae along with the public & committee’s suggestions.

The target “Level of Service” for this project is to get roads up to a “C” level although we’d all love to get most of the roads up to a C or better. We’re currently at a D+ rating. There were some who argued that we should be shooting higher (for an A or B) but the Sprinkle group was confident once we get the process going then we can up our target level later.

The prioritization identified 4 major categories:

1. Existing Bicycle Facility 4% of roads (6 miles) which have 4 foot bike lanes and meet criteria. This also includes roads that are programmed for next year as well.
2. Target Bicycle Level of Service Met 29% (41 miles). These streets are typically low volume with infrequent parking which don’t require striping
3. Roadway Restrip Candidates 46% (65 miles) These are streets where roadway restiping is the first option to meet the C level of service. Streets with minimally utilized on street parking are good candidates for high ranking in this category.
4. Detailed Corri9dor Study Needed (DCSN) 21% 30 miles. These streets don’t lend themselves easily to the above criteria and restriping. These streets need more detailed extendsive and detailed operational -level investigations of the constraining factors and opportunities along these roads.

The exciting thing is that we will have about $400,000 worth of restriping and infrastructure improvements that the city will be acting on over the next few years. We will be seeing some bike symbols on bike lanes more and more over the next 2-3 years. It is very inexpensive to do this when a road is reconditioned. The $400,000 will be spent on roads that have already had repaving but need restriping depending on the priority score that was derived and the opportunity to do this in a cost efficient maner.

The mood of the meeting was definately upbeat and the engineers and designers from the city, state and county were very enthusiastic about what will be happening.

Sprinkle has identified Boulder, Colorado, Montreal, Canada, Minneapolis- St Paul, Minnesota and Madison, Wisconsin as our “Peer Cities” that have already made significant advances and can help us establish best practices for Rochester. More on this later. The Rochester Bicycling Master Plan Website is noted below

PS. Mayor Dave Cieslewicz of Madison, Wisconsin is coming to the Rochester Community Design Center Lecture Series “Reshaping Rochester” on April 26th, 2011, 7-9pm. He is a terrific bike advocate and gave a great talk at the National Bike Summitt in Wash. D.C. this spring on how Madison has became a bike friendly city despite being in a cold snowy enviroment. I spent some valuable time talking with him on the economics of biking and how it transforms communities. He went with his transporation team to Holland for a site visit on how they designed their infrastructure to encourage bicycling and active transportation. This is something we should consider when we meet our new mayor. Holland has programs which sponsors mayors and city leaders from around the world to visit to study their transportation system. Scott

http://www.cityofrochester.gov/bikeplan/

Jason Berry is an RIT Alumni and film professional who has just completed a feature film on the Tour De France. The film depicts the history of the Tour De France and follows the tour team High Road and sprinter, Mark Cavendish as they journey through France. The filming and soundtrack is terrific!

Due to an outpouring of requests and with the help of the RIT
Alumni
Association we are having another screening of “Chasing
Legends” in
the Rochester area. Wednesday, October 6th at 8pm, Webb
Auditorium
on
the RIT campus. Please help us spread the word and I hope to
see you
at the show! Scott
Here is the description:
Chasing Legends screening in Webb Auditorium
The Office of Alumni Relations is hosting a special screening of alumnus filmmaker Jason Berry’s gripping and award-winning documentary on the toughest and most celebrated sporting event in the world — the Tour de France — on Wednesday, October 6 at 8:00 pm in Webb Auditorium. Experience the heartfelt narrative story told by the athletes and announcers who bring this epic race to life each July. Go inside the peloton with Mark Cavendish, Lance Armstrong, and George Hincapie while cameras mounted on bikes, cars, helicopters and helmets take you on a ride that doesn’t let up.

$10 per person/$7 students.

To purchase tickets, please click here.

This event is expected to sell out. Tickets are first come, first serve so register today!

Questions? Contact Jon Rodibaugh in the Office of Alumni Relations at jprrar@rit.edu

Jason Berry is an RIT Alumni and film professional who has just completed a feature film on the Tour De France. The film depicts the history of the Tour De France and follows the tour team High Road and sprinter, Mark Cavendish as they journey through France. The filming and soundtrack is terrific!

Due to an outpouring of requests and with the help of the RIT
Alumni
Association we are having another screening of “Chasing
Legends” in
the Rochester area. Wednesday, October 6th at 8pm, Webb
Auditorium
on
the RIT campus. Please help us spread the word and I hope to
see you
at the show! Scott
Here is the description:
Chasing Legends screening in Webb Auditorium
The Office of Alumni Relations is hosting a special screening of alumnus filmmaker Jason Berry’s gripping and award-winning documentary on the toughest and most celebrated sporting event in the world — the Tour de France — on Wednesday, October 6 at 8:00 pm in Webb Auditorium. Experience the heartfelt narrative story told by the athletes and announcers who bring this epic race to life each July. Go inside the peloton with Mark Cavendish, Lance Armstrong, and George Hincapie while cameras mounted on bikes, cars, helicopters and helmets take you on a ride that doesn’t let up.

$10 per person/$7 students.

To purchase tickets, please click here.

This event is expected to sell out. Tickets are first come, first serve so register today!

Questions? Contact Jon Rodibaugh in the Office of Alumni Relations at jprrar@rit.edu

The last 2 weeks have been very productive for Rochester Cycling Advocacy. Two weeks ago RCA members Jon Schull, Scott MacRae and Tom Robinson (EDR) met with Brighton Town Surpervisor Sandra Frankel to discuss ways to make Brighton more bike friendly. She agreed to initiate creating a Brighton Bike Advisory group and with the help of RIT’s Center For Student Innovation perhaps create a Brighton Bicycle Master Plan which would integrate Rochester’s Plan as well. GROC also had a major victory getting their County Parks programs approved. Congratulations GROC.

Last Wed. the Rochester Bicycle Master Plan Group met which included RCA members Bill Collins, Jon Schull (substituting for Andrew Dollard, Richard DeSarra (also representing RBC) and Scott MacRae all participated in the discussion and critique of the Existing Conditions Map which was very detailed for each major street. Rochester rated a D+ on “Level of Service – LOS” which is above average but leads lots of room for improvement. This input as well as the input from 4 city community quadrant meetings which also allowed riders to compare their real life experience of riding the streets to the survey ratings to further refine the ratings. The participants were also able to rank which destinations and streets are higher priority and this information will also go into the master plan to help create priorities for the plan. You can review the plan at;
http://www.cityofrochester.gov/bikeplan/

Go to the existing level of service map and review it. If you agree or disagree, let them know. There will be a more detailed description street by street listed soon.
You can also give your comments to Erik Frisch City of Rochester at: Frische@CityofRochester.gov

Jon Schull, Richard DeSarra and Scott MacRae met with Judy Cama Community Relations Coordinator and Marcie Barcotta of Wegmans about getting Wegmans support to make Rochester more bike friendly. We discussed getting support for Jon’s Active Transportation Network Map adnthe suggested Richard help them create some maps for their Passport to Family Wellness Program which currently encourages people to walk for Wegmans credits and gifts. The new program would encourage biking in the community. We also discussed how to make the New East Ave. Wegmans the poster child for a bike friendly store and neighborhood with indoor bike parking, lockers and showers for employees and incentive programs such as bike days with gifts for cyclists. They were very interested in supporting us.

Richard and Scott then met with John Richardson Director of the 360/365 film festival about incorporating 2 recent full lenght films involving bicycling at the 360/365 film festival in 2011. They are now also considering having a contest for the best 3 minute film on bicycling in 2011 as well.

Bill Collins is continueing to lead the dialogue with RGRTA’s on the new transit center and is coordinating a meeting with RGRTA to discuss ways to make the center and the system more bike friendly.

Scott