If you’ve been following along, you know RTS has been trying to apply a little design for the betterment of our transit system. RGRTA is currently studying the idea of new bus stop signs. And they’ve already introduced a better bus pass.
But wait, there’s more! RGRTA recently asked for our help redesigning one of the most important transit tools of all; those big, bad, bus schedules…
![Photos from ROC Transit Day 2013 [PHOTO: RocPX.com]](http://www.rochestersubway.com/images/photos/Roc_Transit_Day_004.jpg)
The numbers are in, and out of 950 free fare cards we gave out, 172 were used. That may not seem like a big number, but to us it represents 172 new transit users, on top of tens of thousands of Rochesterians who already choose to go car-free every day. Of course, we think Rochester can do better. And now we’ve got a number to beat next year.a
If you were one of those people who participated, thank you! We can’t explain how much fun we had. You’ll just have to check out the photos below. Special thanks goes to Rick U. at RocPX.com, all our sponsors and volunteers 
and all the people who sent in pics from their ROC Transit Day adventures…
The 2nd annual ROC Transit Day is tomorrow. This little grassroots event has exploded. We’ve handed out 950 transit fare cards. 93 businesses & organizations have chosen to participate. 56 of them are offering fun deals to transit riders. 34 have pledged to ditch their cars and ride transit.
We’ve prepared over 70 prizes from our generous sponsors to give away to random bus riders. REX the Rhino has planned his morning bus ride. 8 music buskers are getting ready to play on Main Street (4:30-6:30pm). And happy hour is on at Murphy’s Law (5:30pm).
[ Use this map to find all the fun stuff on ROC Transit Day. ]
It’s been an insane two months of planning and excitement is high. But let’s remember the true meaning of ROC Transit Day…
Tomorrow we’ll choose to put our feet on the street instead of the gas pedal. We’ll put our money into the local economy instead of our tanks. And we’ll experience our community up close, instead of from behind our windshields.
Rochester, let’s go – together.
Posted by: Mike Governale
![Mike Governale at TEDxRochester. Mike is a designer, blogger, and founder of a local public transit advocacy group, Reconnect Rochester. [PHOTO: Jeffrey Hamson]](http://www.rochestersubway.com/images/photos/TEDx-Rochester-2.jpg)
Greetings. I’m Mike Governale, founder of Reconnect Rochester. I’m a graphic designer, originally from the NYC area and I now live in Rochester, NY. I have a deep fascination and love of cities – how they are formed over time and the way they continue to evolve.
Dense urban places have proven themselves, over tens of thousands of years, to be arguably the most sustainable form of human habitation. But over the past 70 years many cities—especially those in the U.S.—have lost this edge.
I write a blog, RochesterSubway.com 
, that explores Rochester, “America’s first boom-town,” and how it suburbanized itself to near extinction. The site looks at the amazing physical and social history of this place. And what it needs to do before it can become urban, sustainable, and relevant, once again.
Last November I gave a talk at TEDxRochester. The talk focuses on how our transportation choices impact land use, and ultimately the health and sustainability of our community. I think the presentation serves as a good introduction to who I am and why Reconnect Rochester is so important to me…
The following article was published at RochesterSubway.com on 2010/02/16. Two weeks later 6 citizens got together and Reconnect Rocheseter was born.
America seems to have taken a renewed interest in mobility. Maybe due to President Obama’s recent commitment to high speed rail—or perhaps the positive results seen in towns like Portland and Denver have caught our collective attention. Whatever the reason, from the top down, people are rethinking our automobile-oriented culture—and getting excited about the possibilities.
There’s also good reason to focus on transportation as a way of jump-starting economic development. Industry requires access to people. And people need to have easy access to centers of employment. Continually improving access makes further development possible. Interrupting access will have the opposite effect. Likewise, doing nothing or simply maintaining existing infrastructure for an extended period of time will also hinder development.
For 30+ years Rochester has relied on the infrastructure choices it made in the 1950’s, 60’s, and 70’s. At that time we made development choices that encouraged our population to emigrate from the downtown core. We scrapped our extensive streetcar system, choked off downtown with the construction of the inner-loop, and paved super highways to take us from the city to the NY State Thruway and beyond. Since then that’s exactly where our money, our workforce, and our future have gone—down I-490 and out of state.