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Welcoming New Energy on our Staff & Board

Reconnect Rochester kicked off the new year by ushering in new leadership and energy onto our staff team and Board of Directors.

James Dietz joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. He’ll be spearheading our advocacy activities, expanding our community outreach, and running the Complete Streets Makeover and Rochester Street Films programs. Find out how James landed here and what inspires him in the message below.

At our Annual Meeting in January, Victor Sanchez was elected our new Board President, taking over from Renée Stetzer who will stay on as an active Board member. We also welcomed three new Board membersBree-Ana Dukes, Bo Shoemaker and Erick Stephens. Get to know them and what they bring to the table in the profiles below.

Welcome James, Bree-Ana, Bo & Erick! We consider ourselves very lucky to have this kind of talent join our work to champion transportation choices in Monroe County.


JAMES DIETZ

I’m so excited to be Reconnect Rochester’s new Advocacy and Outreach Manager! Originally from Buffalo, I moved to Rochester in 2015 to attend the U of R, where I obtained my BA in Political Science. It was during my time in undergrad that I moved off of campus and began to call Rochester my home. I sought out opportunities to work with community organizations, which led me to become an AmeriCorps VISTA shortly after graduating. I spent a very rewarding year working on housing and economic justice with City Roots Community Land Trust, and urban agriculture with Taproot Collective.

Not having a car of my own, I quickly learned to navigate taking the bus and riding my bike to get around. It made me realize not only how important a good, robust public transportation system is, but also how much better Rochester’s transportation infrastructure could be, especially for those whose car-free lifestyle isn’t a choice but rather a necessity. I remember the first time I found myself in the old abandoned subway tunnels thinking to myself, “Why would they ever get rid of this?” My hope is that the work I do with Reconnect Rochester will bring us closer to a vision of Rochester that is more equitable, healthy, and sustainable for everyone.


BREE-ANA DUKES

Bree-Ana is a Rochester native and serves as the Program Coordinator for Rochester’s electric carshare program, Floshare. Bree-Ana holds a Bachelor degree in Social Science Interdisciplinary and a Masters degree in Higher Education Administration. She brings passion and experience in advocating for a good quality of life and the welfare of societies through accessibility to healthy food, transportation, education, medical care, and housing. In her role at Floshare, Bree-Ana coordinates the operations and member services of Rochester’s first 100% electric vehicle carsharing service. Bree-Ana is honored to be serving on the board of Reconnect Rochester and most looking forward to have the opportunity to further serve and engage the multi-modal transportation interests of Rochester residents.

BO SHOEMAKER

Bo is an avid trail runner, road runner, history run leader, cyclist, and triathlete. After completing law school at Syracuse University College of Law, he has worked as an attorney for Monroe County, the regional appellate court in Rochester, New York City, and now, Genesee County. Bo lives in the North Winton Village neighborhood of Rochester. He is currently leading a segment-by-segment running exploration of The Crescent Trail, is well into planning for his next run through Rochester History Runs, and after several Covid-related delays, plans on running the New York City Marathon this coming November!

ERICK STEPHENS

Erick is the Parent Engagement Specialist for Healthi Kids at Common Ground Health. In this role, Stephens provides technical assistance and support to schools to strengthen and improve parent engagement efforts. He also works directly with parents training them on advocacy and connecting them to opportunities to impact policy, systems, and environmental change in schools. Erick served as a Youth Service Assistant at the Phillis Wheatley Branch Library in Rochester’s Southwest and was the Parent Liaison at James P.B. Duffy School #12, where he now volunteers and runs a program to help develop leaders at the school through mentoring.

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Riding United

by Jesse Peers, Cycling Coordinator at Reconnect Rochester

Cyclists are often lumped together, yet it doesn’t take long to discover that the bicycle community is a vastly diverse community. There are so many people out there biking for different reasons. Some ride for casual, fun recreation; others ride because it’s their only option for getting around. Some really concentrate on the fitness and efficiency aspects of cycling; others don’t pay attention to their speed or efficiency. Some get a real high from joining group rides; others view the bike simply as their preferred way of getting from one place to another.

Despite this incredible diversity, it’s easy for the public and community leaders to dismiss cyclists as fringe, recreational hobbyists. Many don’t understand the full picture of who cycles in our community, for what purpose and how many people rely on bikes as transportation. We are people from all walks of life who ride bikes and want safer conditions for our families.

Most bike clubs and advocacy organizations have been primarily represented by white males, with efforts focused on those who have a choice to ride. That narrow focus is quite incomplete and has left large segments of the cycling community under-represented, and even invisible at times. For example, recent data tells us that “lower-income people of color are the largest cohort of U.S. bicyclists and represent the fastest growing demographic in bicycling.” Yet much of the bike advocacy in this country has not been aimed at neighborhoods where improving safety and accessibility could benefit that largest cohort.

This shortcoming is something the Rochester bike community must wrestle with, as we strive to create a more equitable transportation network in our region. We live in one of the most segregated metropolitan areas in the nation, and we see this unfortunate divide reflected in our own bike community. Some bike groups say they welcome everyone, yet their lack of representation may create a perceived barrier to entry.

Achieving diversity is going to take work.

At Reconnect Rochester, we admit we’ve got work to do. Reconnect was founded more than 10 years ago to champion transportation choices that enable a more vibrant and equitable community, and yet our membership, board, staff, and leadership are not representative of the Rochester community. As an organization, we are reflecting on how we can hold ourselves accountable for living up to our professed values of equity and inclusion, and how we can center anti-racism in our work. As a first step, we have signed the Greater Rochester NY Black Agenda Group’s declaration that “Racism is a Public Health Crisis.”

So what can you do?

  • If you help organize a bike group or occasional rides, be intentional about reaching out beyond your circle. Bike rides tend not to get more diverse over time and bucking this trend takes serious work. Go to the rides below, make new friends, and tell others about existing rides and clubs. Also give thought to how people get to your ride. Is your ride accessible for people without cars?
  • Support the ROC Freedom Riders and attend their rides. This great local group defines themselves as: “A movement comprising Black people and their allies riding bikes to Black Spaces, Black Places and Acknowledging Black Faces. Our routes are intentional and action-oriented. Our bicyclist ride in the spirit of the original Freedom Riders of the 1940s and 1960s.”
  • Join the Unity Rides in 2020. The City of Rochester is officially behind two bike rides: The Unity Ride, whose 6th riding season starts this week. And Black Girls Do Bike’s new Unity Ride East, which started this week as well. These rides have a police escort and traffic comes to a halt as they roll through. The ride has become an important social cohesive and stand for peace. The Unity Ride has been Rochester’s most diverse ride since 2015.

Let’s ride united.

Theresa Bowick of Conkey Cruisers likes to say, “The City that rides together, rises together.” I agree! Let’s strive together to make our neighborhoods, workplaces, churches, schools and streets, more united.

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Get on That Bicycle and Ride

In honor of National Bike Month, we’re sharing this super fun and inspiring music video made by Rochester Cycling Alliance volunteer Laura Mack, along with her sister and partner.

Maker’s Note

by Laura Mack

I have found that during this pandemic, there have been times when I really don’t want to do much of anything. In the morning, I roll out of bed to my bedside table which I have made into my makeshift work desk. I spend most of the work day locked in my bedroom to create a private and HIPPA compliant space so I can talk to my clients who have SPMI (Severe and Persistent Mental Illness). There are days when the emotional toll of my work day is hard to leave behind. Social media and those fighting back against what the experts have to say have made tuning everything out all the more difficult.

I’ve found the cure to cabin fever, a cure I have known all along but sometimes it takes reminding, is riding my bike. Whether it’s riding by a friends house as they’re sitting out on their porch, or heading to the local 7-11 or liquor store to get a beverage for dinner that night, those quick trips make all the difference in my day.

I’m not suggesting you ride 25 miles down to Avon on the Genesee Valley Trail, or ride from Buffalo to Albany on the Erie Canal. I am writing this as a gift to you, to dust off your bike and take it for a ride down the street. Whether you have the intention to swing by a friend’s house to say hi and pick up tomato plants, or to the 7-11 to pick up a six pack of beer, I promise the satisfaction of giving yourself some fresh air while doing something practical and time enhancing will make all the difference in your life.

Your bike does not, and I repeat, DOES NOT have to be in the most perfect shape. Make sure you can come to a complete stop at a stop sign and make sure you’ve got a little air in those tires. If you do not own a bike, lots of folks in our community are selling great ones on Facebook Marketplace. Ask questions and look for something you like.

Decrease your excuses to increase your joy.  I hope our music video will encourage you to get on that bicycle and ride!

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Something to Learn: Cycling as Transportation

by Jesse Peers, Cycling Coordinator at Reconnect Rochester

Journey from Car Driver to Bike Educator

In 2012, I was just as car-dependent as anybody when Mike Governale’s Rochester Subway blog and ROC Transit Day caught my attention. It was Reconnect’s creativity and ROC Transit Day’s great buzz that got me thinking about getting to work without my car. When my uncle gave me his old mountain bike around that time, I gave biking to work a shot. I discovered it was just as quick as driving, but I wasn’t very comfortable and stuck to the sidewalk.

“I wanted to be less frightened on my bike.”

Confession time: Just ask my parents – I’ve always been a risk-averse, shy, non-confrontational person. When you conjure up the mental image of a macho, super-confident cyclist, that wasn’t me! I wanted to be less frightened on my bike, so when I learned my friend Tracey Austin was teaching a two-hour bike class at the Rochester Brainery in 2013, I jumped at the opportunity.

Bike Education Built My Confidence

Tracey, who had been trained as a bike patrol officer through IPMB (International Police Mountain Bike), was very knowledgeable and reached her students where we were at. No question was off-limits or too stupid. After a brief slide presentation on traffic law and best practices, we headed outside. We learned how to inspect our bikes to ensure they’ll operate properly, and we spent 20 minutes or so learning basic handling maneuvers such as the quick stop. Then came the best part: We navigated Rochester’s streets together on our bikes.

It was a beautiful late August evening, and together we made left turns in left-turn-lanes (!), something I had never done before and would never have done by myself, if not for riding in a group. I recall biking across the Pont de Rennes Bridge for the first time with a gorgeous sunset transpiring before our eyes. It felt like we were Hogwarts students riding broomsticks around the city. When the class concluded, something in me had changed. I knew what the simple bike was capable of and I was now confident enough to bike on most streets. That fall, I started biking regularly.

Ditching the Car for Good

Three months after that class, I got rid of my car and haven’t had one since. I’m healthier, I’ve drastically reduced my carbon footprint, and I’m saving over $6,000 a year. In the intervening 6 years, I took two more intensive bike classes that exponentially increased my confidence and knowledge. And in 2017 I got certified myself (alongside some friends) as an LCI – a League Certified Instructor – through the League of American Bicyclists.

“I’m healthier, I’ve drastically reduced my carbon footprint, and I’m saving over $6,000 a year.”

If I Can Do It, Anyone Can Do It

I talk to so many people who say “You’ll never get me on a bike.” “No way will I ever ride among cars.” Listen, I totally get it. I’ve been there. I understand how scary it feels. It took a class for me to get comfortable on my bike and I suspect that’s the case for many.

If you consider yourself “interested-but-concerned” when it comes to biking (most people identify in this category), I urge you to take a class. It’s not boot camp. It’s fun, cheap and some of the best money you’ll ever spend.

This isn’t about “getting rid of your car.” This is about taking opportunities to bike. The low hanging fruit: the majority of car trips which are under 2 or 3 miles. As I said in a recent podcast interview, “We’d live in a different world if we saved our cars for long trips, when the weather is bad, or when there’s more than one occupant in the car. If we only biked for short solo trips in good weather, it would change everything.” And honestly, even if you only ever intend to bike on our beautiful river & canal trails away from traffic, you’ll still benefit from a class: You’ll get more comfortable on your bike and cycling will become more enjoyable.

“If we only we biked for short solo trips in good weather, it would change everything.”

Staying Safe is Mostly Up to You

Top-notch bike infrastructure that makes people of all ages and abilities comfortable absolutely has a place in getting more people on bikes. Reconnect Rochester and Rochester Cycling Alliance volunteers are relentless in advocating for that infrastructure.

But I fervently believe that bike education has a crucial role too. Infrastructure alone isn’t enough. Even if Rochester becomes the Copenhagen of North America, there will never be protected bike lanes from your doorstep to your destination. You are going to have to mix in with traffic some of the time. You’re operating a legal vehicle and need to not only know traffic law, but abide by best practices a certified instructor can teach you.

Keep your eye out on the Reconnect Rochester event calendar for bike education class opportunities, like the “Getting Back on Your Bike” virtual presentation I’ll be giving on April 25 for the Central Library. This summer, we hope to have a couple on-bike classes similar to the one I took in 2013. A typical intro class includes a classroom presentation, basic handling drills and a short group ride where we navigate various infrastructure and intersection scenarios together.

Final Two Words: Just Ride

Beyond bike education, I urge you to just ride. Rochester has a wonderful bike scene and there are weekly rides for people of all ages and skill levels that will resume when we get the thumbs-up from officials. Send me an email to subscribe to the RCA’s monthly news, to be apprised of upcoming classes and rides, or if you have any bike safety questions.

A recent study found that people who drive to work would much rather teleport if such a thing were possible. Cyclists, however, the study found, wouldn’t teleport – because they actually find empowerment and joy in the journey.

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Reconnect brings on three new board members!

We kicked off the new year and decade with our Annual Meeting the first week of January, where we welcomed three new board members — Victor Sanchez, Jackie Marchand and Arian Horbovetz.

Victor is a long-time volunteer for Reconnect Rochester, doing a lot of heavy lifting for our major events through the years. Jackie assisted our Reconnect Rochester/Rochester Cycling Alliance transition team with the Cycling Coordinator candidate search & interview process, and has volunteered on our membership committee. Arian has worked with our communications team to provide content for our blog, as well as provided invaluable background research on e-scooters that shaped our recommendations to the City of Rochester about smart, safe implementation.

Welcome, Jackie, Victor and Arian! Thank you for volunteering your time and talent to hop aboard our train.

ARIAN HORBOVETZ, PHOTO CREDIT: KENDRA FEE

Arian Horbovetz was born in Chicago Illinois, but has spent most of his life in the Greater Rochester Area. Aside from working in clinical trials for the University of Rochester, Arian has owned and operated a professional photography company, ArianDavidPhotography for over a decade.  Five years ago, Arian’s love of urban living and passion for the revitalization of our Upstate New York cities led to the creation of his online urbanist publication, The Urban Phoenix.  Spurring conversation about our cities today, the history behind why our cities are the way they are, the importance of public transit, walkability, and cycling infrastructure are just a few of the topics raised in the nationally-enjoyed blog and podcast. Nearly 40 of The Urban Phoenix’s posts have been republished by Strong Towns, a national leader in the New Urban conversation. Calling himself an “Urban Influencer,” Arian takes pride in challenging the long-held misconceptions about cities, how we live, and why our urban cores face the hurdles they do in a changing world.

JACKIE MARCHAND

Jackie Marchand received an undergraduate degree from the University of Albany and an MBA from the UR Simon School. After working in nonprofit development and then a decade of making bikes and biking apparel for women at Terry Bicycles, she knew she wanted to help make cycling more accessible to more women and purchased WomanTours in 2004. Since then, she has quadrupled the size of the company. In all, Jackie has worked in the Rochester bicycle community for 25 years. When not biking to the office, she’s on the road planning and designing new tours to share her love for cycling with more and more women every year. Jackie travels quite extensively, in fact, having visited all seven continents and at least 45 countries. She’s witnessed how multimodal transportation can transform cities around the world, bring people together, and create more vibrant communities. Jackie wants to help bring the successes from other places to our very own region.

VICTOR SANCHEZ

Victor Sanchez is a Virtual Design and Construction Administrator for Wegmans Food Markets. Victor was born in Mexico and later moved to White Plains, New York. He graduated from RIT with a bachelor’s degree in Civil Engineering Technology. Victor is the immediate past Chair of RocCity Coalition, an organization focused on young Rochesterians. He has represented the Coalition in the Regional Economic Council, Roc-The-Riverway Management Entity Committee, and Re-imagine RTS Advisory Committee. Victor volunteers on several committees with the Out Alliance, Human Rights Campaign, and Genesee Land Trust. Victor also serves on the Boards at Trillium Health, New Pride Agenda, and Rochester People’s Climate Coalition.