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Top ten things we’re most proud of in 2020.

2020 has been a year like no other.

Like every non-profit, the pandemic forced Reconnect Rochester to pivot fast to re-tool our planned programs and goals for the year. Luckily, we are small (but mighty), and nothing if not nimble. Despite all the challenges, we managed to move our mission forward with intensity. Check out (below) the “Top 10” list of accomplishments we’re most proud of in 2020.

We also faced financial uncertainty this year as prospects for grants and sponsorships dissipated. You know what got us through? The generosity of supporting members during our last membership drive, especially our sustaining members whose monthly donations proved to be extra crucial this year.

If you haven’t already, we hope you’ll take a look at the membership levels and gift options and make a donation toward our 2021 Membership Drive so we can hit the ground rolling in 2021!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2020
(In no particular order of importance.)

#10

Releasing a new original short film titled Think Transit First to highlight transportation as a systemic equity issue in our community, and the innovative ways some local organizations are meeting transportation needs. The film premiered at our Nov 12 Rochester Street Films event, which also included a presentation of local statistics and a panel discussion. Please watch and share this important film!

#9

Installing 15 fiberglass bus stop cubes on Parsells, Lyell & Monroe Avenues to give RTS riders a respectable place to sit while they wait, and celebrated at a ribbon cutting event with City officials and project partners. Check out the Channel 8 news story and more photos of the ribbon cutting event.

#8

Hosting a 3-hour virtual Complete Streets Training attended by 60 local public officials, planners, engineers and advocates. Justin Booth of GObike Buffalo led a discussion about the benefits of active mobility and complete streets, and how we can make our roads safe for people of all ages and abilities.

#7

Rolling out a set of bike education offerings to encourage more people in our community to experience the health and financial benefits of biking to get around, and deliver the information they need to do so safely and comfortably.
p.s. Find out more about classes & presentations you can bring to your workplace, campus, community library or schools.

#6

Joining forces with Rochester Cycling Alliance to weigh in on an untold number of transportation plans and projects, like the Priority Bicycle Boulevards plan, GTC’s Long Range Transportation Plan, and infrastructure projects all over the City and County. Our favorite win this year was a final design for E. Main Street that includes dedicated bike lanes, a result of working alongside neighborhood partners to advocate for a street design that accommodates ALL users.

#5

Publicly expressing our solidarity with the movement toward racial justice in our community by signing on to the community statement that Racism is a Public Health Crisis. We also committed to reflect and actively work on holding ourselves accountable for living up to our professed values of equity and inclusion, and centering anti-racism in our work.

#4

Exponentially expanding cycling focused programs and outreach led by the Rochester Cycling Alliance during the first full year of our organizations coming together. A film screening and panel discussion of the Dutch film Why We Cycle, a virtual update on the City’s bike infrastructure, on-bike classes at the Rochester Public market, a bike law refresher video for Rochester Police Department officers, and many more accomplishments too numerous to name.

#3

Getting our Monroe County Crash Map (which had crashed) updated on our website with a fresh new design! The map is a resource for looking up crashes that involve pedestrians and cyclists, and serves as a tool for local advocacy efforts around safe streets in our community.

#2

Adding new multi-modal themed products and designs to our online shop. All sales and proceeds are reinvested to support our work in the community.
p.s. Several new products are available as membership gifts!

#1

Traveling to Albany to meet with local legislators and advocate for a legislative platform to improve transportation in our region, developed in partnership with Our Streets Transit Coalition member organizations.


…and that doesn’t even count the ways we spark community engagement and conversation every day through social media shares and blog posts about things like the survival of public transit, the benefits of reduced motor traffic, or the automobile and racial exclusivity.

We think that’s a pretty darn good Top 10 list for a disrupted kind of year.

Just imagine what we can do in 2021!

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The American Automobile And Racial Exclusivity

The “Pay To Play” cost of the automobile might be the most racially exclusive component of American society.

Written by Arian Horbovetz and originally published on The Urban Phoenix blog.

I saw something today that blew my mind. The average new road vehicle retails for $37,876. Can we say that again? Americans are purchasing cars, trucks and SUVs to the tune of $38,000. In a time when we are asking questions of equity and “pay-to-play” constructs in our American culture, is there anything more exclusive than the automobile?

Most of our focus in life revolves around three basic things… our home, our work and how we connect the two. After World War II, the Federal Government subsidized the construction and purchase of homes outside of city limits in areas now referred to as “the suburbs.” But that wasn’t enough… with major employers still entrenched in urban cores as a matter of practical business, the same administrations facilitated the creation of automobile expressways that allowed white Americans, who could afford cars to access jobs while living in racially exclusive suburbs, to commute efficiently to their employment epicenters. And as no surprise, these highways doubled as a way of demolishing “blighted” black neighborhoods, segregating white from black, and rich from poor in our cities.

The Connection Between Transportation in Rochester, NY.

Redlining and racial property covenants (among a host of other elements of institutionalized racism) ensured that people of color could not transcend their circumstance, creating an un-traversable economic fissure between wealthy white and struggling black citizens in highly polarized and segregated counties.

Car, oil and rubber companies furthered the plight of inner city America by lobbying for wider roads, campaigning for “jay-walking” to become a public offense and famously purchasing the private city street car companies, only to immediately disband them. All this to ensure that the most expensive and exclusive mode of transportation was virtually the only mode of transportation. And of course, this was all done to the tune of billions of dollars in subsidies for auto-related manufacturers and the building of automobile infrastructure that a huge percentage of the country simply could not afford.

How do you disenfranchise an entire group of people? Simple. Tell them they can only live in one place, (which we as a country did) then incentivize everyone else (and thus American jobs) to move away from that place… and for the final touch, make it too expensive for the disenfranchised population to access good jobs, public resources and any hope of upward mobility. The perfect purposeful recipe for racial, cultural, economic and social isolation.

The Connection Between Transportation in Rochester, NY.

Let’s go back to the cost of the average new vehicle, $37,876. The average Black household in the U.S. earns $41,511 (2018), less than $4,000 more than the cost of the average American automobile.

Can Americans purchase a used car for much cheaper? Absolutely. But a huge percentage of disenfranchised communities still struggle with high interest rates and all the “extras” that go along with car ownership (insurance, fuel, maintenance, registration fees, etc.). When the process of conveniently commuting requires 40% of your income, something is seriously wrong.

“The financial burden that the car-centric American narrative places on our families is stifling. … Those who can purchase and maintain a car win…everyone else loses.

As someone who purchased a used car 6 years ago for $7,500 and still occasionally uses that car today, I am in absolute awe of the amount of money my friends spend on cars, trucks and SUVs that I would consider “luxurious.” The financial burden that the car-centric American narrative places on our families is stifling. The amount that middle class American families are willing to spend for the convenience of two SUVs is staggering. But the myth that this choice is a necessity is one of the most racially and socially exclusive economic and psychological constructs in American culture. I would argue that the toxic level of “pay to play” exclusivity in this country is and always has been the veiled mirage of the automobile as the only means of convenient transportation. Those who can purchase and maintain a car win… everyone else loses.

When the average cars costs $38,000, equity is not possible. When the average commute of 23 minutes by car is an hour and twenty minutes by bus, equity is not possible. In a nation where Black Americans were disallowed to thrive in our urban cores, this same social and economic rift occurs today with regard to transportation and the convenient access of jobs and services.

Redlining derailed black neighborhoods by placing a financial ceiling on their communities. Property covenants and other restrictions disallowed people of color from moving to other neighborhoods. The war on drugs targeted black males in a conscious effort to disrupt black families. Today, in a world where mobility is such a strong determinant for success, the century-long subsidization of the most expensive and exclusive form of transportation continues to add yet another wrinkle in the fabric of blatantly racist agendas that our country has supported.

“Want to make the United States more equitable? Support public transit that serves everyone.”

It’s time to realize that the American automobile, and the immense infrastructure that facilitates its transportation dominance, might be one of the most toxically racial tools this country has ever seen. Want to make the United States more equitable? Support public transit that serves everyone. Support walkability and infrastructure projects that limit automobile speed and prioritize pedestrians, especially in traditionally minority-based neighborhoods. Support urban density that considers the needs and desires of Black Americans. The American car/truck/SUV has pummeled the core of U.S. urban density… let’s realize this as a mistake and get aggressive about building a more equitable future of mobility in our urban centers!


A few related notes and resources from Reconnect Rochester. . .

We appreciate this excellent piece by Arian at The Urban Phoenix that makes new and insightful connections between mobility and racial & economic justice.

Over the past five years, Reconnect Rochester has been part of an effort to examine the relationship between transportation and poverty in our community, to better understand the problem so we can identify possible solutions, and act on them. Resources this effort has generated can be found here on Reconnect’s website and include:

Our efforts continue through the Rochester-Monroe Anti-Poverty Initiative (RMAPI)’s transportation work group. In collaboration with many community partners around the table, we work to translate the report learnings into systemic policy recommendations and actions that can create real change.

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Riding United

by Jesse Peers, Cycling Coordinator at Reconnect Rochester

Cyclists are often lumped together, yet it doesn’t take long to discover that the bicycle community is a vastly diverse community. There are so many people out there biking for different reasons. Some ride for casual, fun recreation; others ride because it’s their only option for getting around. Some really concentrate on the fitness and efficiency aspects of cycling; others don’t pay attention to their speed or efficiency. Some get a real high from joining group rides; others view the bike simply as their preferred way of getting from one place to another.

Despite this incredible diversity, it’s easy for the public and community leaders to dismiss cyclists as fringe, recreational hobbyists. Many don’t understand the full picture of who cycles in our community, for what purpose and how many people rely on bikes as transportation. We are people from all walks of life who ride bikes and want safer conditions for our families.

Most bike clubs and advocacy organizations have been primarily represented by white males, with efforts focused on those who have a choice to ride. That narrow focus is quite incomplete and has left large segments of the cycling community under-represented, and even invisible at times. For example, recent data tells us that “lower-income people of color are the largest cohort of U.S. bicyclists and represent the fastest growing demographic in bicycling.” Yet much of the bike advocacy in this country has not been aimed at neighborhoods where improving safety and accessibility could benefit that largest cohort.

This shortcoming is something the Rochester bike community must wrestle with, as we strive to create a more equitable transportation network in our region. We live in one of the most segregated metropolitan areas in the nation, and we see this unfortunate divide reflected in our own bike community. Some bike groups say they welcome everyone, yet their lack of representation may create a perceived barrier to entry.

Achieving diversity is going to take work.

At Reconnect Rochester, we admit we’ve got work to do. Reconnect was founded more than 10 years ago to champion transportation choices that enable a more vibrant and equitable community, and yet our membership, board, staff, and leadership are not representative of the Rochester community. As an organization, we are reflecting on how we can hold ourselves accountable for living up to our professed values of equity and inclusion, and how we can center anti-racism in our work. As a first step, we have signed the Greater Rochester NY Black Agenda Group’s declaration that “Racism is a Public Health Crisis.”

So what can you do?

  • If you help organize a bike group or occasional rides, be intentional about reaching out beyond your circle. Bike rides tend not to get more diverse over time and bucking this trend takes serious work. Go to the rides below, make new friends, and tell others about existing rides and clubs. Also give thought to how people get to your ride. Is your ride accessible for people without cars?
  • Support the ROC Freedom Riders and attend their rides. This great local group defines themselves as: “A movement comprising Black people and their allies riding bikes to Black Spaces, Black Places and Acknowledging Black Faces. Our routes are intentional and action-oriented. Our bicyclist ride in the spirit of the original Freedom Riders of the 1940s and 1960s.”
  • Join the Unity Rides in 2020. The City of Rochester is officially behind two bike rides: The Unity Ride, whose 6th riding season starts this week. And Black Girls Do Bike’s new Unity Ride East, which started this week as well. These rides have a police escort and traffic comes to a halt as they roll through. The ride has become an important social cohesive and stand for peace. The Unity Ride has been Rochester’s most diverse ride since 2015.

Let’s ride united.

Theresa Bowick of Conkey Cruisers likes to say, “The City that rides together, rises together.” I agree! Let’s strive together to make our neighborhoods, workplaces, churches, schools and streets, more united.