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Bike Share Will Rise Again in ROC

by Arian Horbovetz, Reconnect Rochester Board Member and author of The Urban Phoenix blog

If you’re like me, a firm believer that public transit, walkability and bike Infrastructure can make our city better, the last few months have been grueling.  Empty buses, the encouragement of single-passenger automobile ridership, and the loss of Zagster’s Pace bike share here in Rochester have us all wondering about the future of multi-dimensional mobility in our city.

Zagster’s abrupt departure from Rochester’s landscape earlier this year was a shock to many who believed that bike share made The Flower City a better place.  The freedom of grabbing a couple bikes while enjoying an evening downtown, or filling the last mile gap on your daily commute is suddenly absent.  

The hope had been that 2020 would bring a fresh new season of bike share, and possibly scooter share to the Rochester transportation network, but the pandemic that is upon us had other plans.  Shortly after it was announced that the start of the Pace bike share season would be delayed, Zagster abruptly pulled the plug on the program altogether, stating that the company was “reassessing its business model.”  While Rochester actively searches for a new bike share vendor, here are some key points to understand about the Zagster/Pace departure.

It’s Not Our Fault

Zagster is a venture capital company, which is a business model that can quickly rocket a good idea to soaring heights.  The downside is an increased level of volatility, which can lead to these kinds of aforementioned “reassessments,” or even closures without warning.  The unprecedented impact of the COVID-19 crisis has caused a massive ripple in our nation’s economy, one that has caused every business to make drastic changes and hard decisions.  This was noted as a key reason for Zagster’s departure from Rochester, as well as ceasing operations in other mid-sized cities like Norfolk, VA. On May 27, Zagster formally announced its closure as a company.

Rochester’s Ridership Was Remarkable

Over the past three years, Pace bikes settled into our local culture as an easy, convenient way to get around. Over 22,000 Rochester residents activated accounts over the three years Zagster was operating in our city, and those customers took a remarkable 116,951 trips.  

At Zagster’s end-of-season report in November 2019, it was reported that “Pace Rochester continues to be Zagster’s most utilized bike share fleet in the country, with 189 trips taken daily!”  Rochester riders totaled more than 40,000 trips in 2019 alone. Company representatives often described Rochester as Zagster’s “flagship” mid-sized city for our ridership numbers.

An end of year user survey in 2019 revealed that “half of all trips replaced the use of a personal or shared vehicle,” highlighting just how important the service was to the transportation landscape in the City of Rochester. And ridership mapping suggests that many Rochesterians heavily used the bike share to get to suburban job locations, like Marketplace Mall in Henrietta.

Bike Share Theft Happens Everywhere

Midway through the 2019 season, empty bike racks and “ghost bikes” (bikes that appeared on the Pace App but were not physically present) revealed a rash of rampant bicycle theft.  Nearly two-thirds of Pace’s Rochester fleet was stolen, leading to a sea of bad press and public doubt.  

While the stories of significant theft, followed by Zagster’s subsequent departure caused many Rochester residents to believe the two were related, it’s important to remember that bike share theft happens everywhere.  Wherever there is something of public value, there will always be a select few in any community who will try to pilfer it.  While the theft of Pace bikes in Rochester was difficult, it was not at all uncommon.  The onus is on the bike share provider to anticipate this construct and design their equipment with safeguards.  But the lack of a GPS tracking device on Pace bikes made solving the problem through recovery and prosecution of theft nearly impossible. The next vendor will need to have more anti-theft technology built into their bikes.

We Will Have Bike Share Again

Fear not… Rochester will have bike share again.  And very likely, e-bikes and e-scooters will be added to the menu. The City Of Rochester is actively searching for a new operator with which to partner, and word on the street is that we may see a limited launch for a few months this fall, and a fully operational system in place by spring 2021.  

This Is Not Another Fast Ferry

While we may fall victim to the Fast Ferry narrative of “this is why we can’t have nice things,” we must realize that the challenges that walk hand in hand with bike share are not unique to our city.  Zagster’s departure should not be seen as a failure to retain a valued resource, but rather a chance to connect with a new brand that is better equipped to handle the nuances of bike share in mid-sized cities.  So before we internalize the loss of Pace bike share as a Flower City Failure, let’s remember the big picture that was three years of successful bike share utilization in our city.  

We know one thing for sure… Rochester’s stint with Zagster showed us all how vital a role bike share plays in the transportation fabric of the city.  While also serving as a tremendous recreational draw, bike share’s ability to connect residents and visitors to work, home, destinations and other modes of transit makes it a powerful piece of transportation infrastructure for Rochester. 

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Blocking Walking: When Pedestrians are Forced to Find Another Way

Blog by Arian Horbovetz. Arian is a Reconnect board member and the creator of The Urban Phoenix, a blog focused on conversations around the elements that create healthy cities, neighborhoods and communities today. Arian covers walkability, public transit, financial solvency, bike infrastructure, smart development, public space, public pride and ownership of our futures. While he discusses issues of public policy, legislation, statistics and money, The UP specializes in addressing public perceptions and how they affect the way we see our cities.


Your heart sinks when you see that orange symbol of uncertainty. You grip the wheel tighter, curse, and check your watch to see if the impending redirection will inevitably make you late to your destination. We’ve all experienced this frustrating dilemma, brought about by that never-welcomed sign that reads “DETOUR.”

While detours encountered on the road may be frustrating, fear not! The Department of Transportation has outlined the most convenient alternative navigation for you to traverse instead. Abundant signage will guide your new direction, showing you exactly where to go in order to continue along your new route. Your safety on this detour has been considered. The new route will accommodate all vehicles, from small cars to big trucks. While inconvenienced, a tremendous amount of thought has gone into ensuring that your detour will be as impact-free as possible.

But what happens when you’re walking down a city sidewalk and you see a sign like the one below?

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What happens when you’re rolling down an urban bike trail and you encounter a piece of construction equipment blocking your path?

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This piece of machinery was blocking a trail in Buffalo, NY while the operators were on a lunch break. “Oh sorry, I was about to move that” one of the workers said as I snapped a photo…

Or maybe you’re making the trek home from the bar on foot, only to encounter this blocking your path…

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Finally, you and your family are taking a winter evening stroll in your neighborhood. While the street you’re on is perfectly plowed, you can’t help but notice that your children are struggling to stay on their feet while traversing the icy sidewalk.

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Walkability is something we talk about with regard to healthy communities and neighborhoods these days. And for good reason… areas that are more walkable have higher property value, and have shown to be better for business growth and proliferation. But even with all the positives that come from strong pedestrian connectivity, construction projects, infrastructure maintenance and good old fashioned Mother Nature can lead to sidewalk closures and/or unsafe walking environments. Most of these can be remedied with proper planning and foresight, but that foresight is often lacking. Developers and workers don’t always understand the importance of pedestrian prioritization, and this is, to some extent, understandable. It is only just now that we are beginning to realize the importance of giving pedestrians welcoming, connected, comfortable and safe environments to traverse neighborhoods on foot.

When sidewalks are closed due to nearby construction, pedestrians must find a way around. This either means backtracking to the last crosswalk, or worse, venturing out into the a potentially busy street in order to cross, or walk in the road along the blocked sidewalk until they pass the construction area. It is important for everyone to understand that people on foot, like drivers, will often choose the most convenient option, even if it is not the best or safest.

This cement truck was not only parked in a crosswalk leading from Rochester’s Genesee Riverway Trail, it completely blinded pedestrians from being able to see oncoming traffic on South Avenue

Construction companies should do everything in their power to ensure that a pedestrian right-of-way is not impeded by their work. Actions should be taken to ensure that pedestrians don’t have to find an alternate route. Sidewalk sheds and scaffolding, much like the ones we see in larger cities, should be built to keep the sidewalk functional and protect those on foot.

Furthermore, construction site and maintenance workers should be trained to ensure that equipment, machinery and other barriers never block a sidewalk or path. Workers may not realize that blocking a sidewalk, even for a short while, could put pedestrians in an inconvenient, or even dangerous situation.

Even plow companies need to appreciate the negative impact of moving snow out of our streets and into the direct path of our pedestrians.

This sidewalk leading to Rochester’s new Amtrak station is completely blocked by
plowed snow

Failing to mind these amenities is even more detrimental to the safety of persons with disabilities. A closed sidewalk can make for a precarious situation for those in our community with mobility issues, and/or folks in wheelchairs or motorized scooters.

Finally, blocking sidewalks is not just inconvenient and unsafe for pedestrians, it sends a message that this vital piece of infrastructure is not important. When car traffic is moving smoothly while the adjacent sidewalk has been blocked, torn up or interrupted, it clearly signals that those who choose to walk or have to walk are not welcome, and seen as less important.

While Rochester’s Nathaniel Apartments were being constructed, pedestrian access was accommodated on the building’s north side with a pedestrian tunnel. The East side of the building, however, did not effectively accommodate foot traffic during construction.

Meaningful accommodations for pedestrians and cyclists are out there. In our most dense urban areas where walkability is more appreciated, these accommodations are plentiful. But even in our smaller cities, there are excellent examples of developers making every attempt to ensure sidewalk use is unaffected during construction.

This construction project not only accounts for pedestrians and cyclists, the circled signage clearly instructs both on the appropriate path to use while traversing this stretch

Sidewalks are the connective tissue in our urban communities. They are the final link between homes and public transit. They are the needle the weaves the fabric of our neighborhoods together. They are are the highway for those who cannot afford a car, or make the choice not to own one. In our cities, sidewalks have a level of importance that often goes unrealized and under appreciated in our car-centric world.  Accommodating and maintaining their convenience, their appeal and their safety is of paramount importance to creating a healthy, walkable environment for all of our citizens.  

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Reconnect brings on three new board members!

We kicked off the new year and decade with our Annual Meeting the first week of January, where we welcomed three new board members — Victor Sanchez, Jackie Marchand and Arian Horbovetz.

Victor is a long-time volunteer for Reconnect Rochester, doing a lot of heavy lifting for our major events through the years. Jackie assisted our Reconnect Rochester/Rochester Cycling Alliance transition team with the Cycling Coordinator candidate search & interview process, and has volunteered on our membership committee. Arian has worked with our communications team to provide content for our blog, as well as provided invaluable background research on e-scooters that shaped our recommendations to the City of Rochester about smart, safe implementation.

Welcome, Jackie, Victor and Arian! Thank you for volunteering your time and talent to hop aboard our train.

ARIAN HORBOVETZ, PHOTO CREDIT: KENDRA FEE

Arian Horbovetz was born in Chicago Illinois, but has spent most of his life in the Greater Rochester Area. Aside from working in clinical trials for the University of Rochester, Arian has owned and operated a professional photography company, ArianDavidPhotography for over a decade.  Five years ago, Arian’s love of urban living and passion for the revitalization of our Upstate New York cities led to the creation of his online urbanist publication, The Urban Phoenix.  Spurring conversation about our cities today, the history behind why our cities are the way they are, the importance of public transit, walkability, and cycling infrastructure are just a few of the topics raised in the nationally-enjoyed blog and podcast. Nearly 40 of The Urban Phoenix’s posts have been republished by Strong Towns, a national leader in the New Urban conversation. Calling himself an “Urban Influencer,” Arian takes pride in challenging the long-held misconceptions about cities, how we live, and why our urban cores face the hurdles they do in a changing world.

JACKIE MARCHAND

Jackie Marchand received an undergraduate degree from the University of Albany and an MBA from the UR Simon School. After working in nonprofit development and then a decade of making bikes and biking apparel for women at Terry Bicycles, she knew she wanted to help make cycling more accessible to more women and purchased WomanTours in 2004. Since then, she has quadrupled the size of the company. In all, Jackie has worked in the Rochester bicycle community for 25 years. When not biking to the office, she’s on the road planning and designing new tours to share her love for cycling with more and more women every year. Jackie travels quite extensively, in fact, having visited all seven continents and at least 45 countries. She’s witnessed how multimodal transportation can transform cities around the world, bring people together, and create more vibrant communities. Jackie wants to help bring the successes from other places to our very own region.

VICTOR SANCHEZ

Victor Sanchez is a Virtual Design and Construction Administrator for Wegmans Food Markets. Victor was born in Mexico and later moved to White Plains, New York. He graduated from RIT with a bachelor’s degree in Civil Engineering Technology. Victor is the immediate past Chair of RocCity Coalition, an organization focused on young Rochesterians. He has represented the Coalition in the Regional Economic Council, Roc-The-Riverway Management Entity Committee, and Re-imagine RTS Advisory Committee. Victor volunteers on several committees with the Out Alliance, Human Rights Campaign, and Genesee Land Trust. Victor also serves on the Boards at Trillium Health, New Pride Agenda, and Rochester People’s Climate Coalition.