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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTSGTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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THIS is Why: How a Multimodal Lifestyle Makes You Immune to Rising Gas Prices

Written by Arian Horbovetz and originally published on The Urban Phoenix blog

I didn’t start biking to work because gas was too expensive. I did it because I had this evolving sense of the world based around the central premise that the mode of transport I had spent my whole life worshiping was the very thing that was in conflict with everything I loved.

When I was 18, my friends and I made a stupid little club called “The Anti-Carpoolers Of America.” I made and printed badges on my computer, featuring a minivan with a slash through it, which we all taped to our dashboards. I purchased a brand new 2000 Honda Civic EX and after the Fast And The Furious series came out, I began modding out my ride with things like a cat-back exhaust, a cold-air intake, performance rims and tires and a bevy of visual additives that announced to the world that I was an immature kid who had no idea how to spend his money. I was born in Chicago and I loved public transit, but I hadn’t yet put together the whole “cars destroyed public transit” narrative that I know and tout today.

My buddy bought a Subaru Impreza WRX, maxing out his financial capacity just to have a car that made him the unquestioned alpha in our group of friends. A base model Impreza, a Dodge Neon with a cold air intake and a “grape fruit shooter” muffler, a lightly-modded out Nissan Maxima, my Honda Civic… they all became financed expressions of ego that propelled all of us forward as we tried to express ourselves in a “keeping up with the Jones’s” automotive mentality. I prided myself on the fact that I drove 100,000 miles in four years. To put that in perspective, I have driven approximately 100,000 miles in the last fifteen years. It’s March 8th of 2022, and I have driven a total of 600 miles this year. And that’s only because the snow has kept me from using other forms of transportation as much as I would like.

Mobility independence
One of my first bike rides to work in 2014

But now, there is more incentive than ever for me to flex my human and electric powered micro-mobility options. As someone who owns 4 bikes, 1 ebike, a Onewheel, an electric skateboard, 2 kick scooters, 2 electric scooters, and more skateboards than I would like to admit, I have been an advocate of micro-mobility for nearly a decade. When promoting alternative transportation to the general population (and not just urbanists), I have typically tried to appeal to the intangible “feeling” of independence, as well as the daily exercise. To this point, gas has remained cheap enough that it was impractical to include fuel cost savings in my advocacy argument.

Obviously, this has changed quickly and drastically. Russia’s invasion of Ukraine has caused gas prices to skyrocket toward record highs in the US and even higher in Europe. There has never been a time more ripe for a louder dialogue around human powered transportation, electric micro-mobility and public transit. While much of the country is blaming government for the regulation of fossil fuel drilling and delivery, people like myself continue to advocate for an alternative to our dependence on a single form of energy that is also tremendously damaging to our planet. True energy and mobility security does not come from greater access to a finite supply of oil, but rather a diversification of power sources, including human power.

Steven Senne/AP

In short, THIS is what all of us crazy cyclists, scooter riders, and electric micro-mobility junkies have been saying for a long time. At some point, a day like this was going to come, where the price of gas would literally make people hesitate before using their car for this or that. People have made choices — like buying a large vehicle or a house that’s 30 miles from their job — on the assumption that driving a car was always going to be affordable, despite the truth that at some point, fossil fuels would become scarce, prices would rise or circumstances would change. One of the central tenets of urbanism is simply that embracing density means we are not at the mercy of any of these variables.

As I’ve stated in the past, my wife and I live in an apartment that is just a few miles from each of our workplaces. I went years without a functional car, just recently splurging for a used compact car. Still, most days you’ll see me using a bike, a scooter or any number of other micro-mobility options for my commute and for running errands. Living a couple miles from Downtown Rochester also means we are closer to stores, shops and entertainment options. Literally, everything we need is within a few minute’s drive, a walk, a bike ride, etc.

This was a conscious decision and one we made because, among other reasons, we did not want to deal with the temporal or economic costs of living far away from our jobs and resources.

Pumping gas

So gas prices went up. I am almost completely unaffected. Nor are my friends that share my desire for mobility independence. Even my wife, who drives every day, is impacted far less than most because of our close proximity to everything, including her job. Because really, we don’t necessarily need to be anti-car to limit the impact of variables like gas prices on our weekly budgets. Simply living a “denser” lifestyle ensures that we have everything we need with fewer miles in between.

I’m not a market economist, and I am certainly no international relations expert… who knows where this terrible conflict happening in Ukraine will end, and what will happen as a result. Back home, the fact that our worst fear lies in rising gas prices just shows how detached we are with what is happening elsewhere on our planet. And even more trivial is the notion that we continue to rely on a single form of energy for a huge percentage of our day-to-day mobility.

Living closer to cities, using public transit and micro-mobility means that market fluctuations have less of an impact on our wallets. It means that we can choose how to move about, rather than relying on the car alone. While the automobile has always been a symbol of American freedom, a simple market shift based on events elsewhere in the world means that freedom can quickly turn into a financial hurdle that many are struggling to afford. THIS is why we urbanists advocate for a life less dependent on cars, and thus, on fossil fuels.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!