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Top ten things we’re most proud of in 2021.

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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The Road Ahead for Reconnect

Big developments are underfoot at Reconnect Rochester: a major gifta new path forward, and a leadership announcement. We want to share all the excitement with you!

A Gift of Great Magnitude

Many of you know Dr. Scott MacRae as a long-team leader in the cycling community and champion for active transportation as a key to community health. As past President of the Rochester Cycling Alliance (RCA), Dr. MacRae worked for many years alongside Richard DeSarra and others to urge improvements that have made our region a more bike friendly place.

When the RCA joined forces with Reconnect Rochester in 2019, Dr. MacRae was an enthusiastic supporter and made a financial commitment that allowed the combined organization to hire a dedicated Cycling Coordinator. Coming together has given our collective multi-modal efforts a huge boost as we have combined our person power, ideas and energy. 

We’re honored and humbled to announce that Dr. MacRae is doubling down on his investment with a transformative financial gift to further support and grow Reconnect Rochester’s mission.

This funding will help us continue our existing programs and advocacy work, and expand our staff capacity so we can do more and be more.

When asked what inspired his gift, Dr. MacRae shared: “Rochester has been very generous to me. This is a great opportunity to give back and honor my good friend, the late Richard DeSarra, who dedicated 25 years to making Rochester biking, walking and transit-friendly. As a lifelong cyclist, with an interest in health and quality of life, I hope to see a mature network of biking and walking friendly streets and trails for all to enjoy and travel safely on.”

Here’s Our Plan

Dr. MacRae’s gift couldn’t come at a more perfect time. A break in programming over the last year due to the pandemic allowed us the time to take a step back and set our future course. Over 10 months, our Board of Directors and a nine-member work group, including Dr. MacRae, worked to craft a Strategic Plan.

We had help along the way from all of you who took the time to share your perceptions and feedback through our stakeholder survey. Your ideas and encouragement were just what we needed.

We are happy to share with you Reconnect Rochester’s 2021-24 Strategic Plan. It’s our first ever, and we’re pretty proud of it.

We started with our destination. What do we want our organization and our community to look like in 25 years? We articulated the answer in a vision statement that captures our hopes and dreams. We hope you share them!

Hallmarks of the plan include expanding our staff capacity, strengthening our influence and community presence, and centering mobility justice in our work.

We extend deep thanks to the ESL Charitable Foundation for the financial support that allowed us to do this, and Mary Hadley at Causewave Community Partners for her expert facilitation of the process.

Interim Leader Appointment

With all this growth and excitement will also come change, and change can be hard. An effort that began with a small group of passionate community activists back in 2009 is evolving into a larger, more structured effort. Retaining the energy and involvement of all those who have played a part in the organization’s success, while bringing in more capacity and expertise in staff positions, will be a delicate balance to achieve.

We’re thrilled to announce that Mary Staropoli, MPA, has been appointed Interim Executive Director to lead the organization through this period of growth and transition.

Mary’s five years with the organization as the Director of Planning & Development and 20+ years of experience in the nonprofit sector uniquely position her to help guide us on the road ahead.

Mary will lead an all-star staff team that includes Cycling Coordinator Jesse Peers and Development & Communications Specialist Monika Reifenstein, and we plan to”power up” with some additional staffing in the fall.

We don’t know exactly what’s around the corner, but we hope that you all will be in our corner. We will always need collective energy to keep driving change in our community — one street, one mind, one trip at a time.


Vision Statement

Reconnect Rochester will work tirelessly to make our community a place where everyone can easily and safely get around, regardless of age, ability, income or mode of transportation. We will help shift our community’s priorities to place people first, rehumanize our streets and integrate them with our neighborhoods.

We will connect transportation to equity, health, the economy and the environment. We will educate our community leaders and boldly advocate for a transportation system that provides mobility options and resource access for everyone. Reconnect Rochester’s work will help combat poverty, reduce climate change, improve the health and well-being of people in our community, and bolster our local economy.

We will inspire and empower people to use various modes of transportation and experience the joy and freedom of getting around by bus, by rail, on bike or on foot. We will educate, motivate and amplify community efforts to call for equitable and safe streets in our neighborhoods.

We will be the leading local advocacy organization and recognized source for transportation facts and knowledge. We will highlight national mobility trends and ideas to inspire our community about what’s possible. We will have a seat at every table where transportation decisions are made and will hold government and local leaders accountable.

Funders will want to invest in Reconnect Rochester because they hold trust in our organization and see clear evidence of our impact. Community partners will seek to collaborate with us to work toward our shared goals.

We will work with community leaders and decision-makers to create a region renowned for a robust transportation network made up of people-centric streets and public transit that integrates rather than segregates.

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Reconnect Rochester Hires Mary Staropoli, Director of Planning & Development

Mary Staropoli, Director of Planning & Development at Reconnect Rochester

2016 has been an exciting and transformational year for Reconnect Rochester as an organization. Last month we moved into our first physical location in The Hungerford Building (1115 East Main Street, Door 4). Sharing a space with the Community Design Center of Rochester will allow us to build a close working relationship with another local organization that has been a champion for walkable neighborhoods and smart urban planning.

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