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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTSGTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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Bike Share Will Rise Again in ROC

by Arian Horbovetz, Reconnect Rochester Board Member and author of The Urban Phoenix blog

If you’re like me, a firm believer that public transit, walkability and bike Infrastructure can make our city better, the last few months have been grueling.  Empty buses, the encouragement of single-passenger automobile ridership, and the loss of Zagster’s Pace bike share here in Rochester have us all wondering about the future of multi-dimensional mobility in our city.

Zagster’s abrupt departure from Rochester’s landscape earlier this year was a shock to many who believed that bike share made The Flower City a better place.  The freedom of grabbing a couple bikes while enjoying an evening downtown, or filling the last mile gap on your daily commute is suddenly absent.  

The hope had been that 2020 would bring a fresh new season of bike share, and possibly scooter share to the Rochester transportation network, but the pandemic that is upon us had other plans.  Shortly after it was announced that the start of the Pace bike share season would be delayed, Zagster abruptly pulled the plug on the program altogether, stating that the company was “reassessing its business model.”  While Rochester actively searches for a new bike share vendor, here are some key points to understand about the Zagster/Pace departure.

It’s Not Our Fault

Zagster is a venture capital company, which is a business model that can quickly rocket a good idea to soaring heights.  The downside is an increased level of volatility, which can lead to these kinds of aforementioned “reassessments,” or even closures without warning.  The unprecedented impact of the COVID-19 crisis has caused a massive ripple in our nation’s economy, one that has caused every business to make drastic changes and hard decisions.  This was noted as a key reason for Zagster’s departure from Rochester, as well as ceasing operations in other mid-sized cities like Norfolk, VA. On May 27, Zagster formally announced its closure as a company.

Rochester’s Ridership Was Remarkable

Over the past three years, Pace bikes settled into our local culture as an easy, convenient way to get around. Over 22,000 Rochester residents activated accounts over the three years Zagster was operating in our city, and those customers took a remarkable 116,951 trips.  

At Zagster’s end-of-season report in November 2019, it was reported that “Pace Rochester continues to be Zagster’s most utilized bike share fleet in the country, with 189 trips taken daily!”  Rochester riders totaled more than 40,000 trips in 2019 alone. Company representatives often described Rochester as Zagster’s “flagship” mid-sized city for our ridership numbers.

An end of year user survey in 2019 revealed that “half of all trips replaced the use of a personal or shared vehicle,” highlighting just how important the service was to the transportation landscape in the City of Rochester. And ridership mapping suggests that many Rochesterians heavily used the bike share to get to suburban job locations, like Marketplace Mall in Henrietta.

Bike Share Theft Happens Everywhere

Midway through the 2019 season, empty bike racks and “ghost bikes” (bikes that appeared on the Pace App but were not physically present) revealed a rash of rampant bicycle theft.  Nearly two-thirds of Pace’s Rochester fleet was stolen, leading to a sea of bad press and public doubt.  

While the stories of significant theft, followed by Zagster’s subsequent departure caused many Rochester residents to believe the two were related, it’s important to remember that bike share theft happens everywhere.  Wherever there is something of public value, there will always be a select few in any community who will try to pilfer it.  While the theft of Pace bikes in Rochester was difficult, it was not at all uncommon.  The onus is on the bike share provider to anticipate this construct and design their equipment with safeguards.  But the lack of a GPS tracking device on Pace bikes made solving the problem through recovery and prosecution of theft nearly impossible. The next vendor will need to have more anti-theft technology built into their bikes.

We Will Have Bike Share Again

Fear not… Rochester will have bike share again.  And very likely, e-bikes and e-scooters will be added to the menu. The City Of Rochester is actively searching for a new operator with which to partner, and word on the street is that we may see a limited launch for a few months this fall, and a fully operational system in place by spring 2021.  

This Is Not Another Fast Ferry

While we may fall victim to the Fast Ferry narrative of “this is why we can’t have nice things,” we must realize that the challenges that walk hand in hand with bike share are not unique to our city.  Zagster’s departure should not be seen as a failure to retain a valued resource, but rather a chance to connect with a new brand that is better equipped to handle the nuances of bike share in mid-sized cities.  So before we internalize the loss of Pace bike share as a Flower City Failure, let’s remember the big picture that was three years of successful bike share utilization in our city.  

We know one thing for sure… Rochester’s stint with Zagster showed us all how vital a role bike share plays in the transportation fabric of the city.  While also serving as a tremendous recreational draw, bike share’s ability to connect residents and visitors to work, home, destinations and other modes of transit makes it a powerful piece of transportation infrastructure for Rochester. 

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Can Public Transit Survive COVID-19?

Authored by Arian Horbovetz, Reconnect Rochester Board Member

In these suddenly uncertain times, the urbanist virtues of density and public transit are negated by the public responsibility of social distancing.  The idea that our cities are cooperative centers of shared innovation, inspiration and collective efficiency has suddenly given way to the real and justifiable fears of physical proximity and viral transmission.  Suddenly, many of the qualities that make cities amazing places are the very things that can also promote the spread of the Coronavirus.

Estimates for transit are grim.  Transit agencies across the country are likely seeing an estimated 50%- 90% decrease in ridership.  And this is after a 20-year increase in transit utilization suddenly took a dive around 2015, largely due to the popularity of ride-hailing companies like Uber and Lyft.  This viral gut-punch will likely be another blow to the vital community resource that is public transportation.

Last week, however, the Federal Government passed a $2-trillion COVID-19 economic stabilization plan, including $25-billion in assistance for public transit.  The initial draft of this bill did not include any funding for transit, but staunch and persistent outcry from agencies and advocates across the country led to this tremendous victory in the final version.  While not alleviating the economic impact completely, this stimulus will likely keep public transit in most cities from running aground.

Why Is This Important?

Experts estimate that transit agencies will lose $26-$38 billion in revenue as a result of the necessary steps of social distancing, remote work and the closing of non-essential businesses.  While this is a monumental blow to the already-strained budgets of nearly every transit system in the nation, it would likely be one that many small-to-midsized cities simply could not overcome.  Without the aforementioned assistance from the Federal Government, transit agencies across the nation would have to discontinue important routes and services.

An estimated 36% of transit riders are workers in essential industries such as health care.  In a time when our hospital capacities are being pushed to their limits and the presence of essential staff is critical, the importance of reliable public transportation cannot be overstated.

What About Long Term?

The seamless functionality of public transit during this period of uncertainty is tremendously important for public health.  But when we finally mitigate the spread of this virus and begin the return to societal normalcy, we will need public transit to help facilitate the economic recovery of our communities.  Getting people back to work, back to more frequent trips to stores and fun nights out with friends will all be partially dependent on public transit to help sew the fabric of cities like Rochester back together.  A high-functioning RTS bus network here in our community will be a critical safety net, softening the horrific economic impact the coronavirus has already inflicted on our city. Transit can help families do what they need to do now, so that when this time passes, those same families are more likely to fully recover and regenerate our local economy.  

Speaking Of RTS

RTS was expected to roll out their long-awaited Reimagine RTS system re-design plan on June 29th of this year, with revised routes, increased frequency on popular routes and “mobility zones” in outlying areas.  In a statement last week, RTS CEO Bill Carpenter announced that the rollout of this new plan would be delayed indefinitely.

RTS has, however, remained dedicated to providing riders with regular service while adding more frequent and thorough cleanings of buses and facilities while temporarily waiving fares on all routes.

Pace Bike Share

On March 26, Pace Bike Share announced it would be suspending all rental services for the foreseeable future, and further news reports delivered worse news that Pace will be pulling out of the Rochester market altogether. This development removes another piece of active transportation and connectivity in our city for the time being.  

Public Transit’s Recovery

Just when cities like Rochester were beginning to have meaningful conversations about the tremendous social and economic benefits of public transportation, the pandemic we now face will likely have a lasting impact on how we view and interact with public spaces.  Since the nature of public transit is physically shared mobility, with close seats, handrails and pull-cords, the understandable long-term stigma generated by the pandemic may mean that riders who can afford to choose more individualized transportation will do so, at least in the short term.  In the future, public transit agencies may have to feature newer, cleaner buses, trains and facilities to mitigate what is likely to be a lasting psychological aversion to touching and interacting with public surfaces. And while this aversion will lessen with time, how we, the rider, approach the choice to take public transit from the perspective of our personal health, may never be the same.

We Need Public Transportation

The $25 billion emergency public transit infusion from the federal government that will help to lessen the blow during this difficult period was made possible only by staunch advocacy from organizations and individuals who know the importance of transit in our communities.  Those of us who understand transit’s inherent ability to promote equity and mobility options for Rochester and beyond must continue to advocate politically, socially and personally for a robust commitment to public transportation.

Finally, in this time, it is important to remember that many of the folks who are on the front lines, keeping us safe, healthy, and well fed, are the people who rely on public transportation for their everyday commute.  And when this difficult time passes, public transit will, as it always has, play in an integral role in Rochester’s economic recovery, connecting people to jobs and resources.

Our city will always be stronger and more adaptable when we have an abundance of mobility options.  When our diverse community of citizens are empowered with transportation choices, our Rochester will always be more successful, more equitable and more resilient. We will get through this… and when we do, we will need public transit to do what it has always done, and more.

The Connection Between Transportation in Rochester, NY.
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The City of Rochester Public Market: An Important Example and Experiment in Our Community

Guest essay submitted by: Evan Lowenstein, Reconnect Rochester Member and Assistant Market Supervisor for Communications and Special Events/Projects, City of Rochester Public Market… 

Rochester Public MarketThe City of Rochester Public Market is an endearing, fascinating example of the many things planners value and work for:  successful public places and spaces; sense of place; mixed use; real and working diversity; pedestrian-focused; linkage of city, suburbs, and rural areas; supportive of the local economy.  

While the Market has made strides in multi-modal transportation access by creating a pedestrian, bicycle, and transit-friendly Market, there is a lot of work to do. The Market can and should be a true leader in moving the community forward in its transportation mindsets and methods.

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ROC Transit Day

ROC Transit Day

ROC Transit Day is a grassroots campaign organized by Reconnect Rochester in collaboration with RTS to encourage Rochesterians to use public transit and go car-free for one day.

For inspiration, check out photos from ROC Transit Days past… 2015, 2014 and 2013.

Stay tuned to this page for updates about future ROC Transit Day festivities.

Rochester Bike Share

Rochester Bike Share Fundraiser

Help keep our bike share
station on Hudson Avenue.

Donate $20 or more and you’ll receive
ride credits for you and a friend.

Pace bikes have settled into our local culture as an easy, convenient way to get around. Ridership continues to rise, and the 2018 bike share season was a great success. Rochesterians rode an average of 300 rides per day and accumulated a season total of more than 20,000 hours! Amazing.

Each bike share station requires a $9,000 annual sponsorship. In 2017, 2018 and 2019 , Reconnect Rochester pooled the resources of everyday citizens like you to support a station on Hudson Avenue in Upper Falls, a city neighborhood where large corporate sponsors might not be so easily found. Together we made sure that Rochester’s bike share system remained successful and accessible to all.

We’d like to thank the following groups and individuals for contributing to the bike share campaign in 2019…

Adam + Meredith Smith
Adrian Martin
Arian Horbovetz
Benjamin Osborne
Bennie Johnston
Bill & Kathy Cochrane
Brent Williams
Caitlin Meives
Canning Family
Charlie Lawlor
Chris Hill
Chrissie Irish
Christie A.
Daryl Odhner
David Riley

Doug Kelley
Emily Y.
Gary Young
Howard Decker and Amy Hecker
Jake Wilson
Janet Clarke-Hazlett
Jason Partyka
Jeff Dormitzer
Jenny Call
Jim McIntosh & Mo Duggan
Joe McElveney
John & Nancy Thomas
Jon Schull
Josh Herz
Karen Lankeshofer

Kathryn O’Brien
Kecia McCullough: Black Girls Do Bike
Kelly & Dana Davis
Kevin Farrell
Kevin Kelley
Marianne Zelazny
Marjorie & Rob Rolleston
Marjorie Rolleston
Mary & Tom Myers
Maryagnes Lupien
Matthew Ehlers
Meeka Johnakin
Michael Brisson
Mona S.
Patrick & Robin Flanigan

Pete & Lindsay Nabozny
Phil Borrelli
Randy Meyer
Rick James
Sara & Owen Zacharias
Scott & Avila Cranfill
Stetzer Family
Suzy Farrell
The Peers family
The Smith Family (Grace, Jane, Andrew, and Bonnie)
Tom & Christiane Moughan
Tom & Debby Peers
Tom Morgan
Tom Perry