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Bike Share Will Rise Again in ROC

by Arian Horbovetz, Reconnect Rochester Board Member and author of The Urban Phoenix blog

If you’re like me, a firm believer that public transit, walkability and bike Infrastructure can make our city better, the last few months have been grueling.  Empty buses, the encouragement of single-passenger automobile ridership, and the loss of Zagster’s Pace bike share here in Rochester have us all wondering about the future of multi-dimensional mobility in our city.

Zagster’s abrupt departure from Rochester’s landscape earlier this year was a shock to many who believed that bike share made The Flower City a better place.  The freedom of grabbing a couple bikes while enjoying an evening downtown, or filling the last mile gap on your daily commute is suddenly absent.  

The hope had been that 2020 would bring a fresh new season of bike share, and possibly scooter share to the Rochester transportation network, but the pandemic that is upon us had other plans.  Shortly after it was announced that the start of the Pace bike share season would be delayed, Zagster abruptly pulled the plug on the program altogether, stating that the company was “reassessing its business model.”  While Rochester actively searches for a new bike share vendor, here are some key points to understand about the Zagster/Pace departure.

It’s Not Our Fault

Zagster is a venture capital company, which is a business model that can quickly rocket a good idea to soaring heights.  The downside is an increased level of volatility, which can lead to these kinds of aforementioned “reassessments,” or even closures without warning.  The unprecedented impact of the COVID-19 crisis has caused a massive ripple in our nation’s economy, one that has caused every business to make drastic changes and hard decisions.  This was noted as a key reason for Zagster’s departure from Rochester, as well as ceasing operations in other mid-sized cities like Norfolk, VA. On May 27, Zagster formally announced its closure as a company.

Rochester’s Ridership Was Remarkable

Over the past three years, Pace bikes settled into our local culture as an easy, convenient way to get around. Over 22,000 Rochester residents activated accounts over the three years Zagster was operating in our city, and those customers took a remarkable 116,951 trips.  

At Zagster’s end-of-season report in November 2019, it was reported that “Pace Rochester continues to be Zagster’s most utilized bike share fleet in the country, with 189 trips taken daily!”  Rochester riders totaled more than 40,000 trips in 2019 alone. Company representatives often described Rochester as Zagster’s “flagship” mid-sized city for our ridership numbers.

An end of year user survey in 2019 revealed that “half of all trips replaced the use of a personal or shared vehicle,” highlighting just how important the service was to the transportation landscape in the City of Rochester. And ridership mapping suggests that many Rochesterians heavily used the bike share to get to suburban job locations, like Marketplace Mall in Henrietta.

Bike Share Theft Happens Everywhere

Midway through the 2019 season, empty bike racks and “ghost bikes” (bikes that appeared on the Pace App but were not physically present) revealed a rash of rampant bicycle theft.  Nearly two-thirds of Pace’s Rochester fleet was stolen, leading to a sea of bad press and public doubt.  

While the stories of significant theft, followed by Zagster’s subsequent departure caused many Rochester residents to believe the two were related, it’s important to remember that bike share theft happens everywhere.  Wherever there is something of public value, there will always be a select few in any community who will try to pilfer it.  While the theft of Pace bikes in Rochester was difficult, it was not at all uncommon.  The onus is on the bike share provider to anticipate this construct and design their equipment with safeguards.  But the lack of a GPS tracking device on Pace bikes made solving the problem through recovery and prosecution of theft nearly impossible. The next vendor will need to have more anti-theft technology built into their bikes.

We Will Have Bike Share Again

Fear not… Rochester will have bike share again.  And very likely, e-bikes and e-scooters will be added to the menu. The City Of Rochester is actively searching for a new operator with which to partner, and word on the street is that we may see a limited launch for a few months this fall, and a fully operational system in place by spring 2021.  

This Is Not Another Fast Ferry

While we may fall victim to the Fast Ferry narrative of “this is why we can’t have nice things,” we must realize that the challenges that walk hand in hand with bike share are not unique to our city.  Zagster’s departure should not be seen as a failure to retain a valued resource, but rather a chance to connect with a new brand that is better equipped to handle the nuances of bike share in mid-sized cities.  So before we internalize the loss of Pace bike share as a Flower City Failure, let’s remember the big picture that was three years of successful bike share utilization in our city.  

We know one thing for sure… Rochester’s stint with Zagster showed us all how vital a role bike share plays in the transportation fabric of the city.  While also serving as a tremendous recreational draw, bike share’s ability to connect residents and visitors to work, home, destinations and other modes of transit makes it a powerful piece of transportation infrastructure for Rochester. 

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Can Public Transit Survive COVID-19?

Authored by Arian Horbovetz, Reconnect Rochester Board Member

In these suddenly uncertain times, the urbanist virtues of density and public transit are negated by the public responsibility of social distancing.  The idea that our cities are cooperative centers of shared innovation, inspiration and collective efficiency has suddenly given way to the real and justifiable fears of physical proximity and viral transmission.  Suddenly, many of the qualities that make cities amazing places are the very things that can also promote the spread of the Coronavirus.

Estimates for transit are grim.  Transit agencies across the country are likely seeing an estimated 50%- 90% decrease in ridership.  And this is after a 20-year increase in transit utilization suddenly took a dive around 2015, largely due to the popularity of ride-hailing companies like Uber and Lyft.  This viral gut-punch will likely be another blow to the vital community resource that is public transportation.

Last week, however, the Federal Government passed a $2-trillion COVID-19 economic stabilization plan, including $25-billion in assistance for public transit.  The initial draft of this bill did not include any funding for transit, but staunch and persistent outcry from agencies and advocates across the country led to this tremendous victory in the final version.  While not alleviating the economic impact completely, this stimulus will likely keep public transit in most cities from running aground.

Why Is This Important?

Experts estimate that transit agencies will lose $26-$38 billion in revenue as a result of the necessary steps of social distancing, remote work and the closing of non-essential businesses.  While this is a monumental blow to the already-strained budgets of nearly every transit system in the nation, it would likely be one that many small-to-midsized cities simply could not overcome.  Without the aforementioned assistance from the Federal Government, transit agencies across the nation would have to discontinue important routes and services.

An estimated 36% of transit riders are workers in essential industries such as health care.  In a time when our hospital capacities are being pushed to their limits and the presence of essential staff is critical, the importance of reliable public transportation cannot be overstated.

What About Long Term?

The seamless functionality of public transit during this period of uncertainty is tremendously important for public health.  But when we finally mitigate the spread of this virus and begin the return to societal normalcy, we will need public transit to help facilitate the economic recovery of our communities.  Getting people back to work, back to more frequent trips to stores and fun nights out with friends will all be partially dependent on public transit to help sew the fabric of cities like Rochester back together.  A high-functioning RTS bus network here in our community will be a critical safety net, softening the horrific economic impact the coronavirus has already inflicted on our city. Transit can help families do what they need to do now, so that when this time passes, those same families are more likely to fully recover and regenerate our local economy.  

Speaking Of RTS

RTS was expected to roll out their long-awaited Reimagine RTS system re-design plan on June 29th of this year, with revised routes, increased frequency on popular routes and “mobility zones” in outlying areas.  In a statement last week, RTS CEO Bill Carpenter announced that the rollout of this new plan would be delayed indefinitely.

RTS has, however, remained dedicated to providing riders with regular service while adding more frequent and thorough cleanings of buses and facilities while temporarily waiving fares on all routes.

Pace Bike Share

On March 26, Pace Bike Share announced it would be suspending all rental services for the foreseeable future, and further news reports delivered worse news that Pace will be pulling out of the Rochester market altogether. This development removes another piece of active transportation and connectivity in our city for the time being.  

Public Transit’s Recovery

Just when cities like Rochester were beginning to have meaningful conversations about the tremendous social and economic benefits of public transportation, the pandemic we now face will likely have a lasting impact on how we view and interact with public spaces.  Since the nature of public transit is physically shared mobility, with close seats, handrails and pull-cords, the understandable long-term stigma generated by the pandemic may mean that riders who can afford to choose more individualized transportation will do so, at least in the short term.  In the future, public transit agencies may have to feature newer, cleaner buses, trains and facilities to mitigate what is likely to be a lasting psychological aversion to touching and interacting with public surfaces. And while this aversion will lessen with time, how we, the rider, approach the choice to take public transit from the perspective of our personal health, may never be the same.

We Need Public Transportation

The $25 billion emergency public transit infusion from the federal government that will help to lessen the blow during this difficult period was made possible only by staunch advocacy from organizations and individuals who know the importance of transit in our communities.  Those of us who understand transit’s inherent ability to promote equity and mobility options for Rochester and beyond must continue to advocate politically, socially and personally for a robust commitment to public transportation.

Finally, in this time, it is important to remember that many of the folks who are on the front lines, keeping us safe, healthy, and well fed, are the people who rely on public transportation for their everyday commute.  And when this difficult time passes, public transit will, as it always has, play in an integral role in Rochester’s economic recovery, connecting people to jobs and resources.

Our city will always be stronger and more adaptable when we have an abundance of mobility options.  When our diverse community of citizens are empowered with transportation choices, our Rochester will always be more successful, more equitable and more resilient. We will get through this… and when we do, we will need public transit to do what it has always done, and more.

The Connection Between Transportation in Rochester, NY.
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The City of Rochester Public Market: An Important Example and Experiment in Our Community

Guest essay submitted by: Evan Lowenstein, Reconnect Rochester Member and Assistant Market Supervisor for Communications and Special Events/Projects, City of Rochester Public Market… 

Rochester Public MarketThe City of Rochester Public Market is an endearing, fascinating example of the many things planners value and work for:  successful public places and spaces; sense of place; mixed use; real and working diversity; pedestrian-focused; linkage of city, suburbs, and rural areas; supportive of the local economy.  

While the Market has made strides in multi-modal transportation access by creating a pedestrian, bicycle, and transit-friendly Market, there is a lot of work to do. The Market can and should be a true leader in moving the community forward in its transportation mindsets and methods.

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ROC Transit Day

ROC Transit Day

ROC Transit Day returns in September 2020! Stay tuned to this page for updates about this year’s planned festivities.

ROC Transit Day is a grassroots campaign organized by Reconnect Rochester in collaboration with RTS to encourage Rochesterians to use public transit and go car-free for one day.

For inspiration, check out photos from ROC Transit Days past… 2015, 2014 and 2013.

Rochester Bike Share

Rochester Bike Share Fundraiser

Help keep our bike share
station on Hudson Avenue.

Donate $20 or more and you’ll receive
ride credits for you and a friend.

Pace bikes have settled into our local culture as an easy, convenient way to get around. Ridership continues to rise, and the 2018 bike share season was a great success. Rochesterians rode an average of 300 rides per day and accumulated a season total of more than 20,000 hours! Amazing.

Each bike share station requires a $9,000 annual sponsorship. In 2017, 2018 and 2019 , Reconnect Rochester pooled the resources of everyday citizens like you to support a station on Hudson Avenue in Upper Falls, a city neighborhood where large corporate sponsors might not be so easily found. Together we made sure that Rochester’s bike share system remained successful and accessible to all.

We’d like to thank the following groups and individuals for contributing to the bike share campaign in 2019…

Adam + Meredith Smith
Adrian Martin
Arian Horbovetz
Benjamin Osborne
Bennie Johnston
Bill & Kathy Cochrane
Brent Williams
Caitlin Meives
Canning Family
Charlie Lawlor
Chris Hill
Chrissie Irish
Christie A.
Daryl Odhner
David Riley

Doug Kelley
Emily Y.
Gary Young
Howard Decker and Amy Hecker
Jake Wilson
Janet Clarke-Hazlett
Jason Partyka
Jeff Dormitzer
Jenny Call
Jim McIntosh & Mo Duggan
Joe McElveney
John & Nancy Thomas
Jon Schull
Josh Herz
Karen Lankeshofer

Kathryn O’Brien
Kecia McCullough: Black Girls Do Bike
Kelly & Dana Davis
Kevin Farrell
Kevin Kelley
Marianne Zelazny
Marjorie & Rob Rolleston
Marjorie Rolleston
Mary & Tom Myers
Maryagnes Lupien
Matthew Ehlers
Meeka Johnakin
Michael Brisson
Mona S.
Patrick & Robin Flanigan

Pete & Lindsay Nabozny
Phil Borrelli
Randy Meyer
Rick James
Sara & Owen Zacharias
Scott & Avila Cranfill
Stetzer Family
Suzy Farrell
The Peers family
The Smith Family (Grace, Jane, Andrew, and Bonnie)
Tom & Christiane Moughan
Tom & Debby Peers
Tom Morgan
Tom Perry