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The Road Ahead for Reconnect

Big developments are underfoot at Reconnect Rochester: a major gifta new path forward, and a leadership announcement. We want to share all the excitement with you!

A Gift of Great Magnitude

Many of you know Dr. Scott MacRae as a long-team leader in the cycling community and champion for active transportation as a key to community health. As past President of the Rochester Cycling Alliance (RCA), Dr. MacRae worked for many years alongside Richard DeSarra and others to urge improvements that have made our region a more bike friendly place.

When the RCA joined forces with Reconnect Rochester in 2019, Dr. MacRae was an enthusiastic supporter and made a financial commitment that allowed the combined organization to hire a dedicated Cycling Coordinator. Coming together has given our collective multi-modal efforts a huge boost as we have combined our person power, ideas and energy. 

We’re honored and humbled to announce that Dr. MacRae is doubling down on his investment with a transformative financial gift to further support and grow Reconnect Rochester’s mission.

This funding will help us continue our existing programs and advocacy work, and expand our staff capacity so we can do more and be more.

When asked what inspired his gift, Dr. MacRae shared: “Rochester has been very generous to me. This is a great opportunity to give back and honor my good friend, the late Richard DeSarra, who dedicated 25 years to making Rochester biking, walking and transit-friendly. As a lifelong cyclist, with an interest in health and quality of life, I hope to see a mature network of biking and walking friendly streets and trails for all to enjoy and travel safely on.”

Here’s Our Plan

Dr. MacRae’s gift couldn’t come at a more perfect time. A break in programming over the last year due to the pandemic allowed us the time to take a step back and set our future course. Over 10 months, our Board of Directors and a nine-member work group, including Dr. MacRae, worked to craft a Strategic Plan.

We had help along the way from all of you who took the time to share your perceptions and feedback through our stakeholder survey. Your ideas and encouragement were just what we needed.

We are happy to share with you Reconnect Rochester’s 2021-24 Strategic Plan. It’s our first ever, and we’re pretty proud of it.

We started with our destination. What do we want our organization and our community to look like in 25 years? We articulated the answer in a vision statement that captures our hopes and dreams. We hope you share them!

Hallmarks of the plan include expanding our staff capacity, strengthening our influence and community presence, and centering mobility justice in our work.

We extend deep thanks to the ESL Charitable Foundation for the financial support that allowed us to do this, and Mary Hadley at Causewave Community Partners for her expert facilitation of the process.

Interim Leader Appointment

With all this growth and excitement will also come change, and change can be hard. An effort that began with a small group of passionate community activists back in 2009 is evolving into a larger, more structured effort. Retaining the energy and involvement of all those who have played a part in the organization’s success, while bringing in more capacity and expertise in staff positions, will be a delicate balance to achieve.

We’re thrilled to announce that Mary Staropoli, MPA, has been appointed Interim Executive Director to lead the organization through this period of growth and transition.

Mary’s five years with the organization as the Director of Planning & Development and 20+ years of experience in the nonprofit sector uniquely position her to help guide us on the road ahead.

Mary will lead an all-star staff team that includes Cycling Coordinator Jesse Peers and Development & Communications Specialist Monika Reifenstein, and we plan to”power up” with some additional staffing in the fall.

We don’t know exactly what’s around the corner, but we hope that you all will be in our corner. We will always need collective energy to keep driving change in our community — one street, one mind, one trip at a time.


Vision Statement

Reconnect Rochester will work tirelessly to make our community a place where everyone can easily and safely get around, regardless of age, ability, income or mode of transportation. We will help shift our community’s priorities to place people first, rehumanize our streets and integrate them with our neighborhoods.

We will connect transportation to equity, health, the economy and the environment. We will educate our community leaders and boldly advocate for a transportation system that provides mobility options and resource access for everyone. Reconnect Rochester’s work will help combat poverty, reduce climate change, improve the health and well-being of people in our community, and bolster our local economy.

We will inspire and empower people to use various modes of transportation and experience the joy and freedom of getting around by bus, by rail, on bike or on foot. We will educate, motivate and amplify community efforts to call for equitable and safe streets in our neighborhoods.

We will be the leading local advocacy organization and recognized source for transportation facts and knowledge. We will highlight national mobility trends and ideas to inspire our community about what’s possible. We will have a seat at every table where transportation decisions are made and will hold government and local leaders accountable.

Funders will want to invest in Reconnect Rochester because they hold trust in our organization and see clear evidence of our impact. Community partners will seek to collaborate with us to work toward our shared goals.

We will work with community leaders and decision-makers to create a region renowned for a robust transportation network made up of people-centric streets and public transit that integrates rather than segregates.

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ROC Cycling: Knowing Our Weaknesses, Building On Our Strengths

by Jesse Peers, Cycling Coordinator at Reconnect Rochester

When I saw the trailer for Why We Cycle years ago, I instantly knew how special this film was. Finally someone had made a gorgeous film about the myriad of reasons why people all over the world choose to traverse their communities by bike. I’m glad we were able to screen the documentary for a Rochester Street Films event in September 2020 and use it as a springboard to discuss local values and goals.

If you haven’t seen the film or weren’t able to take part in our panel discussion, watch them here.

Rent (or buy) the film

Watch our panel discussion

As our moderator, Mona Seghatoleslami, wrapped up the great discussion that evening, she said, rightly so, that “this is just the beginning of a lot of things.” Let’s examine several takeaways from the film itself, the chat amongst viewers, and our panel discussion, and where we go from here.

Culture at Large

Some participants felt our screening of this Dutch film was too lofty and dreamy. In terms of culture-at-large, we agree. Comparing the Netherlands and ROC is apples to oranges. Dutch culture is indeed vastly different! The Netherlands prides itself on having an egalitarian society, in which they strive for everyone to be shown respect. If you haven’t noticed, the U.S. has much room to improve in this regard to say the least. But that doesn’t mean we have to overturn societal values before we can become a more equitable community in terms of mobility, though that won’t keep us from trying. Other cities of all sizes surpassing Rochester in the national bike rankings proves this.

Being Vigilant and Showing Up

Our panelists made clear that to attain better bike infrastructure, it takes being involved in the process, showing up at meetings (even virtual ones these days) and organizing ourselves. As the old adage goes, “if you don’t do politics, politics will do you.” If the bike community was under the impression that after the adoption of the 2034 Plan, which encourages implementation of “complete streets” designs that accommodate ALL modes of travel, that this would happen overnight with no need for continued advocacy, we were mistaken (see State Street).

One of the words that was spoken over and over during our panel discussion, particularly from Brighton’s Robin Wilt, was “demand.” Just as the Dutch rose up in the 1970s to demand safer road conditions and greater accountability, the active mobility community is going to have to demand safer streets that are designed for all modes of travel, not just cars. We have to keep our leaders accountable to the 2034 Plan, remind them of their values and goals, and when opportunities arise, vote for leaders who stand behind this progressive, multimodal vision.

The Rochester Cycling Alliance (RCA) does our best to get the word out about public input sessions and other advocacy opportunities. Please make sure you’re on our mailing list and take those opportunities to provide input.

Rochester’s not a bad biking city!

There were varying opinions held by viewers about Rochester’s bikeability — some negative, some positive. Let’s look at the bright side first and identify some of Rochester’s advantages participants took note of in the chat: We are blessed to have the Genesee Riverway Trail, Erie Canal Trail, and an abundance of water and stellar public parks in our community. People pay a lot of money to come from all over the world to Cycle the Erie and we have free access nearby! Overall Rochester is pretty flat, which makes getting somewhere by bike less arduous. And the average city resident has a 4.1-mile commute to work, a journey that can be done by bike at a casual pace in less than 25 minutes.

As several people pointed out in the chat, Rochester has an impressive bike culture for a city of our size. There’s a wide variety of groups with different riding styles, and open-invite group rides take place most evenings during the riding season.

Rochester was awarded a bronze level status as a Bike-Friendly City by the League of American Bicyclists in 2012, 2016 and 2020. That’s not bad! A bronze status means we’re on the right track. Yes, there is a lot to be improved if we want to reach silver or gold, but we are a decent biking city already. In fact, I firmly believe Rochester could become the best biking city in the Great Lakes. It’s more within reach for us than other cities due to the advantages noted above. I know many people who are already of the opinion that Rochester is one of the #BikeLife’s greatest secrets. There are affordable neighborhoods within a 15-minute ride of downtown where car-free living is absolutely attainable. If biking on busy, main thoroughfares isn’t your thing (we don’t blame you!), often there are parallel side streets through residential neighborhoods that will get you to your destination in a timely, less stressful way. If you want to get more comfortable on your bike, consider signing up for one of our on-bike classes sometime.

Our Biggest Weakness: Not Zooming Out

Yes, Rochester is making progress in expanding our bike infrastructure. But there was a consensus on participants in the chat that the current process doesn’t work. As it is now, bike infrastructure is installed “where possible” along small, segment-by-segment stretches. Each self-contained project is overseen by a different design firm and it’s apparent there is no overall network vision guiding this process along predetermined priority routes. Because of this, we get a piecemeal, patchwork result where you can bike on one street for several miles and encounter bike lanes, sharrows or nothing at all.

Even the gorgeous cycletrack along Union Street got knocked pretty hard during our chat: It sure is pretty, but what’s it supposed to do? It doesn’t go anywhere and, as bidirectional cycletracks on one side of the street often do, it creates awkward transitions for those on bike.

“There’s a consensus emerging in the bike world that it’s more about quality of bike infrastructure than quantity (how many miles of bike lanes doesn’t matter as much as how safe & stress-free those miles are).” ~Brent Toderian

Furthermore, though the City is chipping away at its Bike Master Plan, albeit in small, often disconnected pieces, the suburbs for the most part have yet to get on board. Cyclists might be somewhat comfortable on some city streets with bike infrastructure and lower speed limits, but once they cross the city line into surrounding towns, that infrastructure disappears too much of the time.

Instead of a city full of bike lanes which are uncomfortable for most residents, we need to focus on less mileage but higher quality (protected!) bike lanes along strategic routes. Rochester and Monroe County could also use a more top-down “let it be!” approach when it comes to a usable bike network.

“The fast implementation of projects proved to be far more effective than the traditional model of attempting to achieve near unanimity on projects even when you already have consensus that the status quo doesn’t work. Efforts to reach an idealized consensus have resulted in years of indecision, inaction, and paralysis-by-analysis.” ~Streetfight (Sadik-Khan and Solomonow)

Getting local leaders out of their cars

This next topic brought up by participants is probably unrealistic, but holy moly would it move the needle like nothing else! (And it was discussed on September 12th): Getting elected officials, engineers and planners out of their cars. I suspect that many people in our governments and design firms who design and approve bike infrastructure, may never use that bike infrastructure themselves. If officials had to bike solo in rush hour through every segment of infrastructure they approved, we’d likely see very different bike infrastructure.

“In my perfect world, anyone working on bicycle infrastructure or planning should be handed a bicycle and told to ride it in their city for a month…That would certainly force the issue in the minds of the inexperienced or skeptical. We have been thinking car-first for decades, and that worked out pretty well for motorists and the engineers who cater to them. Now it’s time to switch it up.” ~Copenhagenize (Colville-Andersen)

More than a quarter of Rochesterians don’t drive everywhere, either by need or by choice. How incredible would it be for elected officials to show solidarity with their constituents and get around town a quarter of the time without their cars?

“When I look around the world at the growing list of cities that are once again taking the bicycle seriously, I can identify one primary factor: political leadership. Advocates and activists continue to do their part, pushing from the bottom upward. At the end of the day, though, it seems that policymakers exercising top-down leadership are the catalysts for real change…Politicians may notice…a personal brand boost when they take matters to the next level.” ~Copenhagenize (Colville-Andersen)

Representing All

Finally, panelist Mitch Gruber urged Rochester’s active mobility and bike community to do a better job of outreach to neighborhoods that don’t look like us – of listening to people who use their bikes in different ways than we do. This is something Reconnect Rochester is committed to working on. Our recent signing of the Greater Rochester Black Agenda Group’s statement that Racism is a Public Health Crisis was only a start.

Going into 2021, join us in being vocal about the benefits of biking to elected officials, stay tuned for advocacy opportunities, and join us for one of our workshops and cyclist gatherings in 2021.

Want to join the RCA email list to stay abreast of these opportunities? Drop me a note at jesse@reconnectrochester.org and request to be added!

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Top ten things we’re most proud of in 2020.

2020 has been a year like no other.

Like every non-profit, the pandemic forced Reconnect Rochester to pivot fast to re-tool our planned programs and goals for the year. Luckily, we are small (but mighty), and nothing if not nimble. Despite all the challenges, we managed to move our mission forward with intensity. Check out (below) the “Top 10” list of accomplishments we’re most proud of in 2020.

We also faced financial uncertainty this year as prospects for grants and sponsorships dissipated. You know what got us through? The generosity of supporting members during our last membership drive, especially our sustaining members whose monthly donations proved to be extra crucial this year.

If you haven’t already, we hope you’ll take a look at the membership levels and gift options and make a donation toward our 2021 Membership Drive so we can hit the ground rolling in 2021!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2020
(In no particular order of importance.)

#10

Releasing a new original short film titled Think Transit First to highlight transportation as a systemic equity issue in our community, and the innovative ways some local organizations are meeting transportation needs. The film premiered at our Nov 12 Rochester Street Films event, which also included a presentation of local statistics and a panel discussion. Please watch and share this important film!

#9

Installing 15 fiberglass bus stop cubes on Parsells, Lyell & Monroe Avenues to give RTS riders a respectable place to sit while they wait, and celebrated at a ribbon cutting event with City officials and project partners. Check out the Channel 8 news story and more photos of the ribbon cutting event.

#8

Hosting a 3-hour virtual Complete Streets Training attended by 60 local public officials, planners, engineers and advocates. Justin Booth of GObike Buffalo led a discussion about the benefits of active mobility and complete streets, and how we can make our roads safe for people of all ages and abilities.

#7

Rolling out a set of bike education offerings to encourage more people in our community to experience the health and financial benefits of biking to get around, and deliver the information they need to do so safely and comfortably.
p.s. Find out more about classes & presentations you can bring to your workplace, campus, community library or schools.

#6

Joining forces with Rochester Cycling Alliance to weigh in on an untold number of transportation plans and projects, like the Priority Bicycle Boulevards plan, GTC’s Long Range Transportation Plan, and infrastructure projects all over the City and County. Our favorite win this year was a final design for E. Main Street that includes dedicated bike lanes, a result of working alongside neighborhood partners to advocate for a street design that accommodates ALL users.

#5

Publicly expressing our solidarity with the movement toward racial justice in our community by signing on to the community statement that Racism is a Public Health Crisis. We also committed to reflect and actively work on holding ourselves accountable for living up to our professed values of equity and inclusion, and centering anti-racism in our work.

#4

Exponentially expanding cycling focused programs and outreach led by the Rochester Cycling Alliance during the first full year of our organizations coming together. A film screening and panel discussion of the Dutch film Why We Cycle, a virtual update on the City’s bike infrastructure, on-bike classes at the Rochester Public market, a bike law refresher video for Rochester Police Department officers, and many more accomplishments too numerous to name.

#3

Getting our Monroe County Crash Map (which had crashed) updated on our website with a fresh new design! The map is a resource for looking up crashes that involve pedestrians and cyclists, and serves as a tool for local advocacy efforts around safe streets in our community.

#2

Adding new multi-modal themed products and designs to our online shop. All sales and proceeds are reinvested to support our work in the community.
p.s. Several new products are available as membership gifts!

#1

Traveling to Albany to meet with local legislators and advocate for a legislative platform to improve transportation in our region, developed in partnership with Our Streets Transit Coalition member organizations.


…and that doesn’t even count the ways we spark community engagement and conversation every day through social media shares and blog posts about things like the survival of public transit, the benefits of reduced motor traffic, or the automobile and racial exclusivity.

We think that’s a pretty darn good Top 10 list for a disrupted kind of year.

Just imagine what we can do in 2021!