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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTSGTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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THIS is Why: How a Multimodal Lifestyle Makes You Immune to Rising Gas Prices

Written by Arian Horbovetz and originally published on The Urban Phoenix blog

I didn’t start biking to work because gas was too expensive. I did it because I had this evolving sense of the world based around the central premise that the mode of transport I had spent my whole life worshiping was the very thing that was in conflict with everything I loved.

When I was 18, my friends and I made a stupid little club called “The Anti-Carpoolers Of America.” I made and printed badges on my computer, featuring a minivan with a slash through it, which we all taped to our dashboards. I purchased a brand new 2000 Honda Civic EX and after the Fast And The Furious series came out, I began modding out my ride with things like a cat-back exhaust, a cold-air intake, performance rims and tires and a bevy of visual additives that announced to the world that I was an immature kid who had no idea how to spend his money. I was born in Chicago and I loved public transit, but I hadn’t yet put together the whole “cars destroyed public transit” narrative that I know and tout today.

My buddy bought a Subaru Impreza WRX, maxing out his financial capacity just to have a car that made him the unquestioned alpha in our group of friends. A base model Impreza, a Dodge Neon with a cold air intake and a “grape fruit shooter” muffler, a lightly-modded out Nissan Maxima, my Honda Civic… they all became financed expressions of ego that propelled all of us forward as we tried to express ourselves in a “keeping up with the Jones’s” automotive mentality. I prided myself on the fact that I drove 100,000 miles in four years. To put that in perspective, I have driven approximately 100,000 miles in the last fifteen years. It’s March 8th of 2022, and I have driven a total of 600 miles this year. And that’s only because the snow has kept me from using other forms of transportation as much as I would like.

Mobility independence
One of my first bike rides to work in 2014

But now, there is more incentive than ever for me to flex my human and electric powered micro-mobility options. As someone who owns 4 bikes, 1 ebike, a Onewheel, an electric skateboard, 2 kick scooters, 2 electric scooters, and more skateboards than I would like to admit, I have been an advocate of micro-mobility for nearly a decade. When promoting alternative transportation to the general population (and not just urbanists), I have typically tried to appeal to the intangible “feeling” of independence, as well as the daily exercise. To this point, gas has remained cheap enough that it was impractical to include fuel cost savings in my advocacy argument.

Obviously, this has changed quickly and drastically. Russia’s invasion of Ukraine has caused gas prices to skyrocket toward record highs in the US and even higher in Europe. There has never been a time more ripe for a louder dialogue around human powered transportation, electric micro-mobility and public transit. While much of the country is blaming government for the regulation of fossil fuel drilling and delivery, people like myself continue to advocate for an alternative to our dependence on a single form of energy that is also tremendously damaging to our planet. True energy and mobility security does not come from greater access to a finite supply of oil, but rather a diversification of power sources, including human power.

Steven Senne/AP

In short, THIS is what all of us crazy cyclists, scooter riders, and electric micro-mobility junkies have been saying for a long time. At some point, a day like this was going to come, where the price of gas would literally make people hesitate before using their car for this or that. People have made choices — like buying a large vehicle or a house that’s 30 miles from their job — on the assumption that driving a car was always going to be affordable, despite the truth that at some point, fossil fuels would become scarce, prices would rise or circumstances would change. One of the central tenets of urbanism is simply that embracing density means we are not at the mercy of any of these variables.

As I’ve stated in the past, my wife and I live in an apartment that is just a few miles from each of our workplaces. I went years without a functional car, just recently splurging for a used compact car. Still, most days you’ll see me using a bike, a scooter or any number of other micro-mobility options for my commute and for running errands. Living a couple miles from Downtown Rochester also means we are closer to stores, shops and entertainment options. Literally, everything we need is within a few minute’s drive, a walk, a bike ride, etc.

This was a conscious decision and one we made because, among other reasons, we did not want to deal with the temporal or economic costs of living far away from our jobs and resources.

Pumping gas

So gas prices went up. I am almost completely unaffected. Nor are my friends that share my desire for mobility independence. Even my wife, who drives every day, is impacted far less than most because of our close proximity to everything, including her job. Because really, we don’t necessarily need to be anti-car to limit the impact of variables like gas prices on our weekly budgets. Simply living a “denser” lifestyle ensures that we have everything we need with fewer miles in between.

I’m not a market economist, and I am certainly no international relations expert… who knows where this terrible conflict happening in Ukraine will end, and what will happen as a result. Back home, the fact that our worst fear lies in rising gas prices just shows how detached we are with what is happening elsewhere on our planet. And even more trivial is the notion that we continue to rely on a single form of energy for a huge percentage of our day-to-day mobility.

Living closer to cities, using public transit and micro-mobility means that market fluctuations have less of an impact on our wallets. It means that we can choose how to move about, rather than relying on the car alone. While the automobile has always been a symbol of American freedom, a simple market shift based on events elsewhere in the world means that freedom can quickly turn into a financial hurdle that many are struggling to afford. THIS is why we urbanists advocate for a life less dependent on cars, and thus, on fossil fuels.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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The Road Ahead for Reconnect

Big developments are underfoot at Reconnect Rochester: a major gifta new path forward, and a leadership announcement. We want to share all the excitement with you!

A Gift of Great Magnitude

Many of you know Dr. Scott MacRae as a long-team leader in the cycling community and champion for active transportation as a key to community health. As past President of the Rochester Cycling Alliance (RCA), Dr. MacRae worked for many years alongside Richard DeSarra and others to urge improvements that have made our region a more bike friendly place.

When the RCA joined forces with Reconnect Rochester in 2019, Dr. MacRae was an enthusiastic supporter and made a financial commitment that allowed the combined organization to hire a dedicated Cycling Coordinator. Coming together has given our collective multi-modal efforts a huge boost as we have combined our person power, ideas and energy. 

We’re honored and humbled to announce that Dr. MacRae is doubling down on his investment with a transformative financial gift to further support and grow Reconnect Rochester’s mission.

This funding will help us continue our existing programs and advocacy work, and expand our staff capacity so we can do more and be more.

When asked what inspired his gift, Dr. MacRae shared: “Rochester has been very generous to me. This is a great opportunity to give back and honor my good friend, the late Richard DeSarra, who dedicated 25 years to making Rochester biking, walking and transit-friendly. As a lifelong cyclist, with an interest in health and quality of life, I hope to see a mature network of biking and walking friendly streets and trails for all to enjoy and travel safely on.”

Here’s Our Plan

Dr. MacRae’s gift couldn’t come at a more perfect time. A break in programming over the last year due to the pandemic allowed us the time to take a step back and set our future course. Over 10 months, our Board of Directors and a nine-member work group, including Dr. MacRae, worked to craft a Strategic Plan.

We had help along the way from all of you who took the time to share your perceptions and feedback through our stakeholder survey. Your ideas and encouragement were just what we needed.

We are happy to share with you Reconnect Rochester’s 2021-24 Strategic Plan. It’s our first ever, and we’re pretty proud of it.

We started with our destination. What do we want our organization and our community to look like in 25 years? We articulated the answer in a vision statement that captures our hopes and dreams. We hope you share them!

Hallmarks of the plan include expanding our staff capacity, strengthening our influence and community presence, and centering mobility justice in our work.

We extend deep thanks to the ESL Charitable Foundation for the financial support that allowed us to do this, and Mary Hadley at Causewave Community Partners for her expert facilitation of the process.

Interim Leader Appointment

With all this growth and excitement will also come change, and change can be hard. An effort that began with a small group of passionate community activists back in 2009 is evolving into a larger, more structured effort. Retaining the energy and involvement of all those who have played a part in the organization’s success, while bringing in more capacity and expertise in staff positions, will be a delicate balance to achieve.

We’re thrilled to announce that Mary Staropoli, MPA, has been appointed Interim Executive Director to lead the organization through this period of growth and transition.

Mary’s five years with the organization as the Director of Planning & Development and 20+ years of experience in the nonprofit sector uniquely position her to help guide us on the road ahead.

Mary will lead an all-star staff team that includes Cycling Coordinator Jesse Peers and Development & Communications Specialist Monika Reifenstein, and we plan to”power up” with some additional staffing in the fall.

We don’t know exactly what’s around the corner, but we hope that you all will be in our corner. We will always need collective energy to keep driving change in our community — one street, one mind, one trip at a time.


Vision Statement

Reconnect Rochester will work tirelessly to make our community a place where everyone can easily and safely get around, regardless of age, ability, income or mode of transportation. We will help shift our community’s priorities to place people first, rehumanize our streets and integrate them with our neighborhoods.

We will connect transportation to equity, health, the economy and the environment. We will educate our community leaders and boldly advocate for a transportation system that provides mobility options and resource access for everyone. Reconnect Rochester’s work will help combat poverty, reduce climate change, improve the health and well-being of people in our community, and bolster our local economy.

We will inspire and empower people to use various modes of transportation and experience the joy and freedom of getting around by bus, by rail, on bike or on foot. We will educate, motivate and amplify community efforts to call for equitable and safe streets in our neighborhoods.

We will be the leading local advocacy organization and recognized source for transportation facts and knowledge. We will highlight national mobility trends and ideas to inspire our community about what’s possible. We will have a seat at every table where transportation decisions are made and will hold government and local leaders accountable.

Funders will want to invest in Reconnect Rochester because they hold trust in our organization and see clear evidence of our impact. Community partners will seek to collaborate with us to work toward our shared goals.

We will work with community leaders and decision-makers to create a region renowned for a robust transportation network made up of people-centric streets and public transit that integrates rather than segregates.

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A Climate Solutions Blind Spot: Seeing Beyond Electric Cars

Guest blog by Evan Lowenstein, Director of Communications and Membership at the Climate Solutions Accelerator

Remember when you learned how to drive? You learned about the blind spots to the left and right of your vehicle, those spots where another car might be, hidden even from all your mirrors. That there might be things there you aren’t seeing. 

There’s another blind spot putting us at risk here in car-centric America: the one that prevents us from thinking beyond the automobile as we strive for climate solutions and a truly sustainable society.

Image Credit: State Farm on Flickr

The rise in concern about climate change in society and industry is encouraging, and happening not a second too soon. But the well-intentioned efforts run the risk of falling way short because of our perilously persistent belief that we can achieve a climate-safe, sustainable future simply by running our cars on something besides fossil fuels.

Transportation accounts for 40% of our climate-changing greenhouse gas emissions, and converting vehicles from fossil-fuels to more cleanly-generated electricity surely can reduce those vehicles’ emissions. But the way they are fueled is just one of many environmental, economic, and equity problems caused by our cars — and just one of the problems inherent in our prevailing transportation model and mindset. 

Thus, there is an inconvenient truth hidden in our blind spot: as we seek transportation modes and systems that are better for the environment, for the economy, and for equity, electric vehicles are the next-worst option to the fossil-fueled ones. 

Why Electric Vehicles Aren’t Enough

The switch to electric cars as a solution to climate change depends simultaneously on a massive transition to renewable energy, such as wind and solar, happening at an unprecedented speed. If we don’t transition to renewables as fast as we transition to electric cars, electric vehicles won’t produce any real progress on climate change. The switch also means a massive increase in demand on our already-strained electric grid; in addition to the cost of putting up that much renewable energy, we then have to upgrade the grid to carry it all.

And electric cars are still cars — machines that produce environmental impacts such as water pollution from tire and brake residues, and leaks of toxic materials from millions upon millions of compromised vehicles; pollution from extraction of materials needed and energy needed to make them; gargantuan fossil-fuel expenditures needed to transport them from manufacturer to individual buyer. In addition, the massive road and storage infrastructure (parking lots) needed to accommodate individual cars as a primary transport choice has titanic environmental impact: polluted runoff, biodiversity loss and roadkill from fractured habitat, etc. Having to maintain all this outsized, inefficient infrastructure forever also creates enormous financial challenges for governments, and prevents resources from being used more wisely.  

The Cost of Personal Vehicles 

Speaking of roadkill — cars also kill a lot of people too, upwards of 60,000 annually in our country from crashes and illness from fossil-fueled air pollution. And many people killed by cars are low-income and people of color, forced into walking or cycling in car-centric communities without adequate provisions for pedestrians or cyclists; and/or forced into living in places with the worst auto-borne air pollution.

Car-culture also creates and perpetuates more inequity like this. Cars are already expensive to own, maintain, insure, and fuel. Low-income people without the means to own cars are shut out from many needs and opportunities (jobs, education, recreation, culture) that are accessible only by car. In addition, most low-income people rent instead of own their housing, and even if they were able to access electric vehicles, they likely wouldn’t have easy access to charging. If the shift to electric vehicles makes car ownership even more out of reach for low-income people, the equity gap exacerbated by car-culture will grow even wider. 

Building a Multi-Modal Future

We must start seeing what’s in the blind spot–the fact that a switch from gas-powered to electric vehicles cannot be the primary push as we strive for sustainability. Instead, we must understand that the best car trip for climate and sustainability is not an electricity-powered car trip, but the absence of a car trip.  

Then, we must focus our planning and funding to make it easier for more people to transport themselves by bus, rail, bicycle, and foot. Note that an electric bus or train uses ten to twenty times less electricity per passenger mile than an electric car does — no matter how clean or dirty the electricity supply is, they are always that much better. And even if buses and trains aren’t electrified, they produce less overall impact than electric private vehicles as a whole, simply by transporting more people over less distance. Walking and bicycling for transportation — if done safely using adequate infrastructure provided for it — produces positive health benefits along with the environmental benefits.

Seeing what’s in the blind spot also means developing land and our communities more efficiently so that transit, bike, and pedestrian transportation modes are viable for a lot more people. Community design with this location efficiency in mind will also save energy, land, and natural resources, meaning that planning for car-free lives enables climate solutions well  beyond the transportation modes themselves. This location efficiency also makes it more feasible for car sharing and carpooling — putting more people in each car is a super-sensible and affordable climate solution as well. 

The hard truth is that climate solutions, sustainability, and equity cannot be achieved solely through intention, but rather through execution. And executing requires plugging all the key facts into our designs of policy and place. We cannot let this big blind spot — an overemphasis on electric cars — run us off the road to our destination: a cool, carbon neutral planet.

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Top ten things we’re most proud of in 2020.

2020 has been a year like no other.

Like every non-profit, the pandemic forced Reconnect Rochester to pivot fast to re-tool our planned programs and goals for the year. Luckily, we are small (but mighty), and nothing if not nimble. Despite all the challenges, we managed to move our mission forward with intensity. Check out (below) the “Top 10” list of accomplishments we’re most proud of in 2020.

We also faced financial uncertainty this year as prospects for grants and sponsorships dissipated. You know what got us through? The generosity of supporting members during our last membership drive, especially our sustaining members whose monthly donations proved to be extra crucial this year.

If you haven’t already, we hope you’ll take a look at the membership levels and gift options and make a donation toward our 2021 Membership Drive so we can hit the ground rolling in 2021!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2020
(In no particular order of importance.)

#10

Releasing a new original short film titled Think Transit First to highlight transportation as a systemic equity issue in our community, and the innovative ways some local organizations are meeting transportation needs. The film premiered at our Nov 12 Rochester Street Films event, which also included a presentation of local statistics and a panel discussion. Please watch and share this important film!

#9

Installing 15 fiberglass bus stop cubes on Parsells, Lyell & Monroe Avenues to give RTS riders a respectable place to sit while they wait, and celebrated at a ribbon cutting event with City officials and project partners. Check out the Channel 8 news story and more photos of the ribbon cutting event.

#8

Hosting a 3-hour virtual Complete Streets Training attended by 60 local public officials, planners, engineers and advocates. Justin Booth of GObike Buffalo led a discussion about the benefits of active mobility and complete streets, and how we can make our roads safe for people of all ages and abilities.

#7

Rolling out a set of bike education offerings to encourage more people in our community to experience the health and financial benefits of biking to get around, and deliver the information they need to do so safely and comfortably.
p.s. Find out more about classes & presentations you can bring to your workplace, campus, community library or schools.

#6

Joining forces with Rochester Cycling Alliance to weigh in on an untold number of transportation plans and projects, like the Priority Bicycle Boulevards plan, GTC’s Long Range Transportation Plan, and infrastructure projects all over the City and County. Our favorite win this year was a final design for E. Main Street that includes dedicated bike lanes, a result of working alongside neighborhood partners to advocate for a street design that accommodates ALL users.

#5

Publicly expressing our solidarity with the movement toward racial justice in our community by signing on to the community statement that Racism is a Public Health Crisis. We also committed to reflect and actively work on holding ourselves accountable for living up to our professed values of equity and inclusion, and centering anti-racism in our work.

#4

Exponentially expanding cycling focused programs and outreach led by the Rochester Cycling Alliance during the first full year of our organizations coming together. A film screening and panel discussion of the Dutch film Why We Cycle, a virtual update on the City’s bike infrastructure, on-bike classes at the Rochester Public market, a bike law refresher video for Rochester Police Department officers, and many more accomplishments too numerous to name.

#3

Getting our Monroe County Crash Map (which had crashed) updated on our website with a fresh new design! The map is a resource for looking up crashes that involve pedestrians and cyclists, and serves as a tool for local advocacy efforts around safe streets in our community.

#2

Adding new multi-modal themed products and designs to our online shop. All sales and proceeds are reinvested to support our work in the community.
p.s. Several new products are available as membership gifts!

#1

Traveling to Albany to meet with local legislators and advocate for a legislative platform to improve transportation in our region, developed in partnership with Our Streets Transit Coalition member organizations.


…and that doesn’t even count the ways we spark community engagement and conversation every day through social media shares and blog posts about things like the survival of public transit, the benefits of reduced motor traffic, or the automobile and racial exclusivity.

We think that’s a pretty darn good Top 10 list for a disrupted kind of year.

Just imagine what we can do in 2021!

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American Convenience Culture and the Effect of Exclusive Personal Mobility

Written by Arian Horbovetz and originally published on The Urban Phoenix blog

In a 2017 piece, I wrote about the impact of “independent automobile transportation” on our community environments. To take it one step beyond the idea that we have built a nation around exclusive personal mobility, it’s important to acknowledge the devastating effects of our “convenience culture” here in the United States.

Let’s begin with the assumption that the most important lessons we learn, the most transformative journeys we take, and the most powerful experiences we have are rarely “convenient.” The things that make us better are usually the things that require us to dig a little deeper and find something in ourselves that makes us truly feel a sense of pride and accomplishment. While convenience is a welcomed privilege, what makes us who we are usually requires a modicum of effort, or self reliance, or shared effort. If this is not your experience, then this post may not be for you.

Comfortable Bus

For the rest of you that are still with me, let’s talk about the assumption mentioned above with regard to our communities. Do we make the hard choice to bike to work instead of drive in an effort to reduce pollution, make our community safer, and advocate for a more sustainable mode of transportation, or do we simply drive? Do we conveniently order from Amazon, or do we seek a similar purchase that might strengthen our local economy? Do we use Grubhub, or do we contact our favorite local establishment directly to ensure they get the most from every order? Do we use Uber or do we see if there is a public transit option that might get us to where we need to go?

European cities like Amsterdam and Copenhagen are notorious for prioritizing less “convenient” forms of transportation in favor of bikes and public transit, which empower us and expose us to sociocultural diversity. The lessons learned via anti-exclusive mobility are the true soul-resurrecting elements that we can all benefit from. In other words, if we truly support the definition of strength through adversity, we must embrace the less convenient avenues of mobility, commerce and lifestyle.

And yet, in a country of perpetual chest-thumping, relentlessly championing the illusion of toughness and grit, we look for the closest parking space at the gym. We curse the driver that takes an extra second to make a left turn, delaying us during our commute. We berate the local business that doesn’t have the “in-and-out” convenience parking we ravenously crave. This America of “strength” is suddenly brought to its knees when we can’t find a parking space within a few hundred feet from our destination.

This is the sociological construct that is created when we over-prioritize the most “convenient” (and most exclusive) form of transportation. For example, of the 37 OECD nations, the United States has the second lowest gas tax behind Mexico, which has no gas tax. In fact, the US gas tax is almost exactly one-quarter of the OECD average per gallon. The lack of significant fuel tax in the US is an under-realized financial lubricant for the proliferation of the automobile as an affordable choice instead of the exclusive one. In essence, we have made it financially easier for people to get around using the most inefficient, unsafe and environmentally unfriendly mode of transportation this planet has ever seen.

Couple this with more than a half century of urban demolition, residential displacement and racially-diving highway creation, and you get a mode of transportation that is so convenient AND exclusive that few other modalities have a chance.

And it’s not just cars. It’s mega stores like Walmart that, ironically, we welcome into our rural and suburban worlds on the promise of jobs and inexpensive merchandise, when the reality is a monopolistic machine that pays unlivable wages and makes it impossible for small businesses to compete. The end result is actually a loss of American jobs and a culture that is built around a one-stop-shop solution that is highly subsidized and simultaneously damaging to local economies.

Services like Grubhub make it easy for consumers to order from local restaurants. But these third-party food delivery services can take up to 30% of each sale, creating a no-win scenario for restaurants. Choose to use Grubhub and have your profit margins stripped, or go it alone and receive extremely limited exposure based on the public’s lack of desire to look beyond their favorite apps to fulfill their cravings. Grubhub has quietly become one of the most powerful “pay-to-play” constructs in our local economy.

These are just a few examples of convenience culture and how this unsustainable model of commerce is slowly eliminating the chance for small businesses to thrive. The more we subscribe to the convenience economy, perpetuated first and foremost by the drastic over-prioritization of the automobile, the more we feed into our own undoing. Whether you’re a rural American who loves the convenience of Walmart, or an urban American who just wants to find the closest parking space in front of your favorite farm-to-table restaurant, remember that true patronization often takes effort. With this in mind, let’s be fine with parking a quarter mile away and getting some exercise on the way to our destination. Let’s pay a little extra to shop at our local market instead of lining the pockets of billionaires who are fleecing our small business cultures. Let’s look at the notion of what our American spirit really stands upon… the idea that if we all work a little harder and a little smarter, we can overcome the temptation of convenience culture and reclaim our community strength by doing what is more difficult.