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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!


TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTSGTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Car Lite Rochester: An Urbanist’s Perspective

Car Lite Rochester is a blog series that highlights the stories of Rochesterians living a car-lite lifestyle. The term “car lite” encompasses a variety of multimodal transportation lifestyles, featuring little dependence (but not NO dependence) on a car.  It typically looks like sharing one car within a household or only using a car when absolutely necessary.

So, we hope you’ll continue to follow along.  Maybe you will be inspired to join our bloggers in living a car-lite lifestyle!

Wanna rep it? Check out our newest t-shirt in our online shop.

car lite t-shirt

Car Lite Rochester: An Urbanist’s Perspective

By: Arian Horbovetz, Creator of The Urban Phoenix

I remember the feeling of thunderous accomplishment as I dismounted from my bike and whacked my kickstand with exaggerated force.  I texted my girlfriend at the time, letting her know I had made it to work safely.  I took a selfie, and entered my workplace, where I immediately began bragging about what I had just done.  I sat at my desk and took yet another selfie, which I posted on my Facebook page.

selfie of white man in blue helmet; car lite rochester

For the first time, I biked to work.  I had researched for days, looking for the route with the least amount of car exposure.  I had to assure my partner several times that this was OK and I would be safe, and that this was something I really wanted to try.  Now that I had done it, it didn’t feel like such a big deal.  Sure, the hit of elation that came from light exercise and being outside on a late-summer morning when everyone else was frantically piling into their car was intoxicating, but honestly my 4-mile Rochester-to-Henrietta bike commute suddenly didn’t seem like the momentous event that I thought it would be.  Something I thought was an outlier of an experience suddenly felt very natural and approachable.  Later, I would realized that by biking to work one time, I had simply and swiftly demolished the construct that is so ingrained in our American persona from the time we are young… the idea that driving is the only way to move about.  For me, the simple act of powering myself to work on two wheels vanquished that concept forever.

So I biked to work the next day.  And the one after that.  And the full week after that!  Suddenly, the activity that seemed so “fringe” just a short time ago felt incredibly normal, almost routine.  I began to take different routes to work, just to see streets I hadn’t spent much time on and mix up the landscape.  I left home earlier and stopped for coffee and read the news.  Suddenly my formally A to B commute turned into a micro-sightseeing adventure on my way to work.  My car began to sit for days, even weeks at a time.  I began to bike everywhere… to the store, the market, out to meet friends.  I started to make use of Greater Rochester’s fruitful trail network, and memorized every low traffic street that would get me where I needed to go with minimal car contact.  My mom lived in Pittsford at the time, so I simply hopped on the Empire State Trail and visited her every week.  Sure, I had a car and sure, I still used it occasionally.  I just didn’t want to.  Or rather I felt like when I got on a bike, I was doing something better.  Not just for me and my health, but for the community and the planet.

Winter sidewalk. Rochester NY.

And it didn’t stop there.  As the winter weather began to creep in, I started riding the bus.  Having time in the morning to check emails on my to work, or simply relax while traveling to a meeting in the city became a joy, especially on those frigid and snowy Rochester days.  Even in good weather, I would throw my bike on the front rack of the bus and go “multi-modal” to countless destinations in the city and even the nearest suburbs.  I found the sense of community on the bus to be enjoyable as well, an aspect of transit that is easy to forget when traveling alone by car.

As far-fetched as it might seem, using a broad range of transportation modes helped to expand the focus beyond my insulated life, allowing me to see that I was part of something bigger and more interconnected… and something I could help to make a little better every day.  It made me realize the importance of urban density and mixed-use development.  It helped me understand that with every car trip turned bike ride or bus trip, I was one less polluter, one less car on the road that was stuck in the traffic jam, one less parking space needed, and one less safety concern for pedestrians and other bike riders.  These were the seeds that led me to create TheUrbanPhoenix.com, a blog that addresses urban issues across New York State, which now enjoys a national readership.

A decade after that first bike ride, I’ve become a full-fledged multi-modal transportation advocate.  With the persistent work by cyclists and transit riders, as well as organizations like Reconnect Rochester, I’ve seen our city slowly progress as we work to make our streets safer and more equitable.  There are tremendous hurdles we must climb to make alternative transportation a safer and more convenient form of mobility in The Flower City, but with the dedication of so many advocates who understand that life is better when you’re multi-modal, I am pleasantly optimistic.

I still own a car.  It’s a used sub-compact that is cheap, slow and completely unsexy.  I went car-free for over a year at one point, but the modern realities of American sprawl, combined with my recent introduction to the “everything suddenly hurts” phase of middle-aged awareness means that a car-lite lifestyle is the way for me.  And of course, with the lack of adequate snow removal from most trails and bike lanes in our community, having a car as a “backup” means that I can still get to where I need to go regardless of the conditions and how we maintain our infrastructure.  And for that I understand I’m privileged, as many in our community cannot afford that luxury.  Still, I bike and ride the bus far more miles each year than I drive, and that helps me feel like I am making a difference.

When I started biking to work, I felt accomplished.  When I started taking the bus to destinations across Rochester, I felt empowered.  When this became a routine, it transformed me into an advocate.  Today, it’s a way of life, and one that has helped me to understand how connected I can feel to my community, just by moving around it.

Today, using multi-modal transportation has become as practical as it is satisfying.  I have even added other mobility options to my “fleet,” such as an an Ebike, an Electric Scooter, a Onewheel, and several longboards (I taught myself to skateboard during COVID!).  All of these options allow me to adapt to nearly any trip, any condition and frankly, they make moving around a lot more fun.

I am relatively unaffected by the realities of stifling gas prices.  Finding parking for our numerous Rochester events like Jazz Fest and Red Wings games is not just easy, it’s always free.  And when others rant about the horrors of their adversarial morning commute, I can’t help but grin, knowing that two-thirds of my bike ride to work is along a trail through nature where I watch the sun speckle through the trees and “befriend” deer, rabbits, ducks, geese, foxes, giant turtles and even a pack of wild turkeys.

And that’s the realization that eventually comes from living car-free or even car-lite for an extended period of time.  Suddenly, you see the battleground of automobile aggression on our roads as you slowly move past it, through it and beyond it, unaffected by the anxiety of the masses who are constantly trying to shave seconds off of their journey.  It’s the wry smile you can’t contain, like knowing that you’re one of the few that have discovered a secret happiness that you wish others could experience, even just once.  I don’t do what I do for purposes of ego or politics… I do it because I know I feel like a better, more complete human being.  I don’t advocate for what I do for any other reason than I wish others had the opportunity to see mobility the way I do… and if they did, I truly believe our world would look very different.  And that “different” is the Rochester I would love to imagine for our future.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.


TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!