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Week Without Driving 2025 (Sep 29-Oct 5)

Whether you’re motivated by saving money, protecting the environment, improving street safety, boosting your health, or building community connections, join the Week Without Driving challenge. Discover the freedom and joy of leaving your car at home!

Try taking RTS to the grocery store, riding a Veo e-scooter to a midday meeting, walking to meet a friend, or using one of Rochester’s many bicycle boulevards for your commute.

Sign up for a chance to win prizes, and let us know the number of trips and cumulative miles you didn’t travel by car at the end of the week. We’ll email you with some daily challenges and themes that you can follow, or feel free to go your own way to fit your life and schedule! At the end of the week we will do community tally to see the impact we can have when we make a collective effort to reduce our car dependency!

Take the Pledge!

September 29 – October 5

Monday – “Walk On”

Did you know 40% of car trips are under 2 miles? And that 28% are less than 1 mile? Is there somewhere you go regularly where you’d consider walking instead? If you can’t think of anywhere safe or pleasant to walk, conducting a walk audit of your community is easier than you’d think!

Tuesday – “Magic Bus”

With the cost of car ownership estimated at $12,000 a year (due to maintenance, insurance, gas etc.), the $1 price tag of an RTS trip is a great alternative. Check out the RTS routes to see if you can incorporate a bus into your travels!

Wednesday – “Watching the Wheels” 

There is so much to say about bicycling in Monroe County that we have a dedicated newsletter, social media channels, and a webpage just to index our resources. Bicycling connects communities and is great for heart health. Visit our ROC Easy Bike Map and enjoy some of the beautiful trails, bicycle boulevards, and protected lanes offered throughout Monroe County.

Thursday – “Electric Boogie” 

E-scooters are a “micro-mobility” transportation option that offer a fun, affordable, convenient way to get from here to there! Try the Veo system to scoot around within their footprint in the city of Rochester.

Friday – Your Choice

Finish off your week with your favorite mode of transportation.

Saturday – Prize Day & Advocacy

Report the number of non-driving miles and trips you have accumulated for a chance to win a prize! We’ll also fill you in on our ways to get started advocating for safer streets and more frequent public transit!

Sunday – Reflection

How do you feel about the Week Without Driving? What did you discover about yourself and your community? Want to write a blog post about it? We’ll ask to hear your thoughts!

Take the Pledge!

ROC Easy Bike Map

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Using RTS

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Using Veo

DC Summit - Mary and Jahasia on Veo (3)
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Making Rochester Streets Safer for All: The 2025 Complete Streets Makeover of Avenue D & Hollenbeck

Photo Credit: De’Jon Washington

Our fifth Complete Streets Makeover project at Avenue D & Hollenbeck Street is now complete! Since 2018, we’ve partnered with Rochester neighbors to transform neighborhood intersections in every quadrant of the city. By listening closely to community voices and focusing on safety over speed, we’ve transformed these intersections into spaces where pedestrians, cyclists, and drivers can all move with greater confidence.

The Selection Process

Located smack dab in the middle of the El Camino neighborhood, Avenue D is often treated as a thruway for traffic connecting larger roads such as St Paul St and N Clinton Ave where driver speeds tend to be higher. From Conkey Ave to N Clinton Ave, a one block distance from either side of the intersection, we saw a total of 16 crashes with pedestrians and cyclists between 2014-2023 with a noticeable cluster occurring right at the intersection of Avenue D & Hollenbeck St. 

These safety concerns raised red flags for vulnerable road users passing through this intersection. The nomination for this location came from an R-Center staff member who had helped move the needle with traffic safety improvements in this area through organizing R-Center youth to lobby for temporary speed humps as a traffic calming measure along Avenue D. 

With the Avenue D R-Center, an attractive third space for neighborhood youth, at one end of the block and senior housing nearby, the Steering Committee saw a need and opportunity to protect vulnerable road users in the area. 

Getting Community Input

At a community workshop in February 2025, we sat down with residents of the El Camino neighborhood to hear firsthand what it’s really like to navigate this intersection every day. After walking everyone through the idea of complete streets and how they can make roads safer and friendlier for everyone, we opened the floor. People shared stories, frustrations, and creative ideas, and we listened closely. A visit to School No. 8 added youth voices and ideas to the mix. Then we got to work turning those hopes and concerns into concrete design features—practical changes that reflect the community’s vision for a safer, smarter intersection.

A unique element to Avenue D & Hollenbeck St is that it is an “offset” intersection as opposed to a conventional t-intersection meaning that Hollenbeck St ends at Avenue D and continues again a few feet down on Avenue D. A recurring comment from the community was that drivers cutting diagonally across the intersection when traveling along Hollenbeck St posed a high risk for pedestrians. 

Based on community input from this session, the Stantec team drafted a conceptual drawing of street design improvements. Their rendering focused on elements that could be brought to life in the temporary, on-street installation and then translated into permanent improvements. For this project, they proposed flex posts in the center of Avenue D to direct vehicles to turn right, then left, giving drivers more time to watch for pedestrians and making their movements easier for pedestrians to anticipate. Flex posts in the middle of the roadway is the first installation of its kind in Rochester. This project will serve as a pilot of this intervention to improve pedestrian safety at offset intersections.

Making the Magic Happen at Avenue D & Hollenbeck

On Saturday, June 7, the street came alive as neighbors, the school community, and community partners* rolled up their sleeves together—painting a vibrant mural (designed by Artist TaQiyya Burrs), setting flex posts in place, and brightening the block with fence art and flower planters in the adjacent empty lot.

We are continually grateful to Floating Home Films, for documenting the transformation and producing a video of the process.

The Impact

The flex posts have helped to guide drivers on how to safely navigate through the intersection. The butterfly mural helps to reinforce the El Camino neighborhood’s identity while serving as a visible reminder that streets are shared spaces. Pre and post-installation data collection showed that the roadway has seen up to 16% reduction in the average speed off vehicles traveling westbound.

Most importantly, testimonials from neighborhood residents indicated a marked improvement in safe vehicle movement, feelings of safety, and added vibrancy in and around the intersection.

The Complete Streets Makeover of Avenue D & Hollenbeck inspired wide local news coverage:

Looking Ahead

In collaboration with the amazing neighborhood team, we will continue taking action on long-term advocacy opportunities, working with community partners for as long as it takes to achieve permanent changes to further improve pedestrian safety on Avenue D.

If you have a spot where you don’t feel safe, keep an eye out for our next project when we ask for nominations from the community. In the meantime, make sure to let the county know by filling out their Traffic Safety Concern Form.

*Community Partners

The Complete Streets Makeover of Avenue D & Hollenbeck was a collaborative venture with the following community partners:

Reconnect Rochester

The Healthi Kids Coalition, convened by Common Ground Health

El Camino Neighbors

Avenue D R-Center

Northeast Neighborhood Service Center

Stantec

City of Rochester

Father Tracy Advocacy Center – FTAC

Genesee Transportation Council

Rochester Latino Rotary Club

Ibero-American Action League, Inc.

Lincoln Branch Library

Eugenio María de Hostos Charter School – Rochester, NY

Conkey Cruisers

Artist TaQiyya (Ty) Burrs

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What is NYS Doing to Keep Cyclists Safe on State Roads?

Join Us on Parcel 5, Friday, Aug 22 at 5:30 PM to Find Out!

Join us for a rally on Parcel 5 at 5:30 PM on Friday, Aug 22 to call on New York State to “Keep Cyclists Safe on State Roads!” There’s an optional group ride from Genesee Valley Park Sports Complex (131 Elmwood) that leaves promptly at 5 pm. Pre-registration encouraged!

Register

Some Background:

During Reconnect Rochester’s Ride for the Spine bike rally in 2024, one of our partners at City Hall made a passing remark that left a lasting impression: “It’s great so many cyclists turned out to hear from the Mayor, the County Executive and Congressman Morelle, but where’s New York State? They have authority over so much of this.” 

Of course, they were right: The New York State Department of Transportation (NYSDOT)’s decision-making authority over a road project can make or break bike infrastructure choices that any local authority – whether it be the City, Towns, Villages or the County – wants to implement. Projects in our region that are building better bike infrastructure use a combination of federal, state and local funding, and the requirements – and often constraints – imposed by these funding streams dictate what is considered as feasible in the design process. While engineering guides from the Manual on Uniform Traffic Control Devices (MUTCD), to the AASHTO and NACTO bike guides have made momentous leaps forward, design standards used by traffic engineers at all levels of government take far too much time to adopt and implement that progressive guidance.

NYSDOT’s decision-making authority over a road project can make or break bike infrastructure choices that any local authority wants to implement.

For suburban towns and villages, the hand of NYSDOT is even heavier: state roads built before the interstate highway system designed to move freight or serve as highway alternatives are now the main streets of local communities. Unfortunately, Smart Growth America’s Dangerous by Design report in 2024 cited that across the U.S., nearly two-thirds of traffic deaths in metro areas happen on state-owned roads—often fast-moving arterials that weren’t designed for people walking, biking, catching the bus, or simply crossing the street to enjoy a coffee or get home. The burden of mortality isn’t evenly spread either: Black and Native Americans, older adults, and people walking in low-income communities die at higher rates and face higher levels of risk of becoming victims of road violence when compared to all Americans.

Register

To cite a recent Vision Zero Network analysis, state roads “serve very different purposes today – including local traffic, people walking and biking, school buses and delivery vans – without having been redesigned for these uses.” It is urgent for communities, therefore, that New York State officials, including planners, traffic engineers, municipal public works heads, become more responsive to the way local communities are growing and the ways the roads are used today.

That’s why this year, Reconnect Rochester is asking NYSDOT and other state leaders to speak to us about what they are doing to keep cyclists safe and build the all-ages/all abilities bike infrastructure on all roads, but especially on the state roads that are often the Main Streets of our county’s towns and villages.  We see some glimmers of a culture shift , but it will take much more to turn such a large ship. Good intentions are present throughout the Draft NYSDOT 2050 Strategic Master Plan, signs of newly prioritizing active transportation are present in the agency’s move to update a two-decade old walk/bike plan. Now is the time to reiterate to New York State: safety for your most vulnerable people using the road is safety for everyone, including drivers!

But these intentions aren’t yet fully realized: A recent Brookings Institution analysis concluded that NYSDOT is among the lowest-ranked state DOTs in the United States when measured on evidence that it is shifting its mandate from car-centric infrastructure to building and maintaining multimodal transportation systems that serve all users and responds to environmental change. As articulated in our New York Safe Streets Coalition feedback on the 2050 plan, NYSDOT can show its seriousness about its strategic intentions through more transparency, funding allocations to public and active transportation, and public engagement with local communities.

What’s at stake for Monroe County’s cyclists of all ages and abilities:

Register

To illustrate what’s at stake for cyclists in our community, let’s look at the map. Two years ago, Monroe County hired Toole Design to craft the County’s first Active Transportation Plan. It was very high level  and created a common vision as a starting point for discussion. The question it asked: If there was an ideal countywide bike network someday that connected towns & villages, what lines on a map would make most sense to invest in? The map below is the result.

The red circled roads are owned & maintained by NYSDOT. Thus, if our county is ever going to be bikeable (for more than just the brave and bold), NYSDOT will need to modernize the way they design and maintain roads to prioritize complete streets elements and build with the safety for all users in mind. Monroe County is working on an implementation plan for the CATP (work item 8756) that will make more specific recommendations, and we’ll let you know when there’s a chance to give public input.

Image of Lake Ave

While the City of Rochester has a lot of control over how it designs its roads, NYSDOT owns and operates portions of the most dangerous road in the city and New York State: Lake Avenue. The City has recognized the unacceptable level of road safety problems on Lake Avenue, and has put on the table the idea of reengineering Lake Avenue to be a multimodal corridor equipped with continuous bike infrastructure and bus rapid transit through the ROC Vision Zero initiative. As recent events confirm, NYSDOT’s cooperation on making Lake Avenue a safety corridor is more urgent than ever. 

A local sign of culture shift toward accommodating complete streets and active transportation is NYSDOT Region 4’s project on Route 204 – Brooks Avenue in the Town of Gates, which coincides with New York State Bike Route 5. Reconnect Rochester’s input to the project last year highlighted the opportunity to connect the City of Rochester, the Airport, Gates employers and commercial center on 33A with multimodal investments on this corridor. For this project, NYSDOT coordinated with the Town of Gates and local business partners to close sidewalk gaps, and improve bus shelters. Through a combination of shoulder widening and restriping, the project will provide 5’ minimum shoulder width through corridor (with the exception of the railroad underpass area – which is outside of the NYSDOT jurisdiction) and the installation of a refuge island and other enhancements to provide for a crossing of Rt 204 at the Canal Trail. This is the kind of attention to multimodal needs that we’d like to see on every project. 

What can you do?

The most impactful thing you can do this month is to show up to the rally on Friday, Aug 22 at 5:30 PM at Parcel 5! Even if you can’t bike that day, walk down to the Parcel for the rally! You can also sign up for our Mobility Action Alerts to learn about upcoming state advocacy opportunities in 2025-2026!

What can New York State do?

  • Adopt a “complete streets” design policy for all state road projects if the service life of such resurfacing, maintenance or pavement recycling project is at least ten years. 
  • Implement dedicated bike facilities, sidewalks, enhanced pedestrian crossings, traffic calming or road diets (where appropriate) to create safer places for ALL users of the road.
  • Build safe cycling infrastructure on Empire Boulevard (Penfield) and Monroe Avenue and West Henrietta Road (Brighton) during upcoming road projects!
  • Build a safer, multimodal Lake Avenue as part of ROC Vision Zero!
  • Create a fully connected network of bicycle and pedestrian infrastructure in Monroe County working with towns, villages, the City of Rochester, Monroe County and residents. Improve connectivity across municipal boundaries, between neighborhoods, jobs, and safe routes to schools.
  • Allocate more funding to active transportation enhancements on all road projects.
  • Advocate to the federal government to ensure that the surface transportation reauthorization includes bike infrastructure funding explicitly. 
Image of Empire Blvd
Image of Monroe Ave
Image of W Henrietta Rd

NYSDOT has an important strategic choice to make: Do we maintain the roads and bridges we have and add safety for all users, or do we spend our limited resources expanding highway capacity to save drivers a few minutes of time? Reconnect for one would like to see our local roads maintained and more bike lanes, sidewalks and transit stops added. We know that adding lanes induces new demand for car trips at a time when climate action demands we reduce our vehicle miles traveled, especially for short daily trips that are most appropriate for walking, biking or transit. Let’s make it safer for more cyclists to use state roads!

Take Action!

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“Keep Us Safe on State Roads” Ride & Rally August 22nd 2025

THANK YOU to all who joined us on August 22nd, at 5:30PM at Parcel 5 outside Senator Jeremy Cooney’s office. We were proud to send a strong message to New York State Department of Transportation that we need safer infrastructure on state controlled roads such as W. Henrietta Rd, Monroe Ave, Lake Ave, and Empire Boulevard.

The Monroe County Active Transportation Plan and the City of Rochester Active Transportation Plan were completed in a coordinated fashion with commitments to building safe walking, biking, and transit facilities that cater to people of all ages and all abilities. Yet in order to extend our infrastructure into Monroe County suburbs and beyond, we will need to address the many roads under NYSDOT jurisdiction that are included.

We are grateful for the 150 cyclists who attended 2024’s bike ride and rally at City Hall aimed at drawing more attention to the issue of the scattered and disconnected nature of bike investments so far and the need to change tacks, concentrating on attaining seamless and protected central axes of the envisioned Bike Spine Network in the near term.

This year, we have invited NYSDOT to tell us first-hand, “what is New York State doing to protect cyclists on state roads?” Despite the many Bike Resources we offer to encourage our community to ride, we can’t make up for the almost complete lack of dedicated, on-road bicycle infrastructure outside of the City of Rochester. According to the Federal Highway Administration, for about 60% of people who might otherwise ride their bike, these conditions discourage them from even trying to bike to work, to school or to the grocery store. This is especially true for women, children and the elderly. 

WHAT DO WE WANT NEW YORK STATE TO DO?

  • Adopt a “complete streets” design policy for state roads and build infrastructure during regular maintenance projects. Implement dedicated bike facilities, sidewalks, enhanced pedestrian crossings, traffic calming or road diets (where appropriate) to create safer places for ALL users of the road.
  • Build safe cycling infrastructure on Empire Boulevard (Penfield) and Monroe Avenue and West Henrietta Road (Brighton) during upcoming road projects!
  • Build a safer, multimodal Lake Avenue as part of ROC Vision Zero!
  • Create a fully connected network of bicycle and pedestrian infrastructure in Monroe County working with towns, villages, the City of Rochester, Monroe County and residents. Improve connectivity across municipal boundaries, between neighborhoods, commercial centers, and transit hubs.
  • Allocate more funding to active transportation enhancements on all road projects.

QUESTIONS?

Contact Cody Donahue at Cody@ReconnectRochester.org or 585.484.1523

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Riding Towards Safer Streets at The ROC ‘n Roll

If you have joined one of our weekly rides, you have experienced the community and joy that comes with navigating our streets and trails on two wheels. This feeling is something that everyone deserves to experience safely. This is a big part of why we do the work we do at Reconnect Rochester. On Sunday, June 1st we will host our 4th annual ROC ‘n Roll fundraising bike ride so we can continue to advocate for robust and equitable transportation choices across Monroe County.

There are many incredible bike rides for a multitude of worthy and important causes every year, but we are proud to say that the ROC ‘n Roll is the only ride that directly benefits multimodal advocacy.

This is why we’re inviting you – our community of riders, advocates, and believers in complete streets – to join us on this ride to support this work. If there’s any reason you cannot join, we hope that you can donate to support the cause or attend the after party for riders and non-riders alike!

If you can only make one group ride this year (which we sincerely hope is not the case as we have many wonderful rides planned), we hope you can join us at the ROC ‘n Roll. 

Here is just part of what you are supporting:

  • The ROC Easy Bike Map to help everyday riders feel comfortable
  • Sparking land use conversations via The Sprawl Effect and putting a spotlight on smart land use policies as a key to transit rich communities
  • Customized bike routes for people to reach their destination safely
  • A county-wide crash map to raise awareness and support local advocacy efforts around safe streets
  • Free bike classes to teach you how to safely negotiate traffic
  • Nearly 300 advocacy meetings in 2024 contributing to make gains such as; funding a new intermodal bus station, more 15 minute service routes for RTS, bus stop improvements, building the bike spine, and ROC Vision Zero

These milestones show what’s possible when we work together. The funds we raise can continue our mission to champion transportation choice.

Here’s how you can help:

  1. Sign up to ride with a friend or a group. *Bonus points if you come up with a themed group costume at the ride*
  2. Attend our After Party with live music, games, a raffle, food & drink from Rohrbach’s Brewing Company, and a chance to link up with our county’s mobility advocates.
  3. Send a donation to show your support for our work. Spread the word on why you donated and why this cause is worth supporting. 
  4. Share this blog post with your network!

This work takes all of us. The more we grow, the more we can accomplish. We need your help; not because you’re a great rider or a generous supporter but because you get how important and joyful this work truly is. 

Now let’s ROC ‘n Roll.

If you want a more walkable & bikeable community, get familiar with the recently adopted Active Transportation Plans by the City of Rochester and Monroe County. Press your electeds to implement those recommendations. For those wanting a deep dive on how bike lanes get built and how to be a good advocate, please subscribe to Reconnect Rochester’s Mobility Action Alerts.

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Advocacy Team Key Updates – First Quarter, 2025

We’ve been busy at Reconnect Rochester since the start of the year pursuing our 2025 Plans and Priorities. Below are a few key updates on what’s been going on in advocacy, especially those projects or events we asked you to mobilize around, and what to look forward to in the next few months:

Growing Our Movement:

Our biggest goal as an advocacy team this year is to grow our base of active, informed and engaged advocates throughout Monroe County. We’re always looking for more people to join the movement – get in touch if you are interested! We have opportunities to support multimodal transportation from taking surveys to speaking to elected officials or writing letters. The easiest way to learn about opportunities is to sign up for Mobility Action Alerts and we will send actions and events you can join.

Annual Executive Meetings:

Back in January, we held our annual meetings with Rochester Mayor Evans (City Hopes & Asks) and Monroe County Executive Adam Bello (County Hopes & Asks), setting the stage for our advocacy throughout the year, including budget advocacy that will be ramping up in the City soon. See our 2025 Budget Input submitted to the City.

ROC Vision Zero:

The Beacon’s ROC Vision Zero forum was well attended with a keynote by Mayor Evans, and an expert panel we helped assemble. Reconnect Rochester is serving on the ROC Vision Zero task force and will be participating in committees on education and community traffic safety champions in March and April.

Public Input to Street Projects:

We submitted street project input on the Bull’s Head Street Project Meeting, N. Clinton Project, and Dewey/Emerson this quarter. North Clinton merits a shout-out for being an exemplary design according to the principles outlined by the City Active Transportation Plan. This project is the first design presented of the streets identified in the Federal Safe Streets and Roads for All grant that was announced last year, but as we’ll elaborate more below, we’re concerned this funding could be at risk under current White House-driven reviews of projects.

Transportation Equity and Improving RTS Rider Experience:

Transit has been a big focus. We rallied support for public transit and transportation equity on Rosa Parks’ birthday, Feb. 4, sharing riders’ voices and lobbying with RTS riders in Albany. In addition, we met with RTS Leadership in late February to deliver our 2025 Hopes and Asks of RTS, specifically to urge faster progress on frequent service and address OnDemand service shortcomings in the suburbs. We hope to learn more about the results of the OnDemand survey RTS ran last month. We are also very actively inputting to the Bus Stop Improvement project that aims to put bus stop amenities at most stops in the City. Sign up for the New Yorkers for Transportation Equity local forum on 4/10 to join local advocates!

Zoning and Land Use:

We don’t know when the next version of the Rochester Zoning Alignment Project code will drop, but we have continued our focus on promoting transit-supportive land use that we had last year in our ZAP comments and Sprawl Effect Rochester Street Films Event. We’re continuing our focus on land use in the Transportation Impact Collective and partnering with Our Local History, Empire Justice Center, RMAPI, and the Climate Solutions Accelerator to deliver informational presentations to pro-housing advocates countywide.

Media Engagement:

Through our daily media monitoring, we are identifying problematic news articles covering crashes and sharing timely feedback using our Crash Reporting Toolkit as a guide.

Federal Uncertainty:

Last but certainly not least on our minds (and likely yours too) is the chaos and uncertainty set off by President Trump’s Executive Orders. Throughout the last two months, we have stayed in close contact with national advocacy groups such as the League of American Bicyclists, America Walks, and the National Campaign for Transit Justice. Focusing on just Monroe County, we analyzed USDOT memos and Trump Executive Orders and identified about $150 million of discretionary funding aimed at bike, pedestrian, transit and safer streets projects, already appropriated by Congress, announced, and some already under contract, potentially at risk through these orders. We have shared this information with Senators Schumer and Gillibrand and Congressman Joe Morelle, who will be meeting with Rochester cyclists in Washington during the National Bike Summit next week. Currently, we believe White House-mandated review outcomes will be announced in April 2025. We will continue to fight for resources that were appropriated by Congress and awarded to our community to fund multimodal transportation projects.

Save the Dates!

We’re excited about several things coming up:

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Co-Leading Reconnect Rochester’s Future

Strong leadership is an essential ingredient to any organization’s success. Today, Reconnect Rochester’s Board of Directors is excited to announce the appointment of Mary Staropoli and Cody Donahue as the organization’s Co-Executive Directors. This shift to a shared leadership model marks a strategic move toward a bright future for Reconnect Rochester as we continue to champion safer, more equitable transportation solutions across Monroe County.

About Mary & Cody

Mary joined Reconnect Rochester as our first employee in 2016, serving first as Director of Planning & Development and as Executive Director for the past three (or so) years. She has overseen tremendous organizational growth, and an exciting shift from an all-volunteer effort to a staff-driven organization with seven (7) fabulous team members who handle a vast array of programming and advocacy work. 

Mary brought to Reconnect Rochester 20+ years of experience working, volunteering and providing independent consulting services to a wide range of local non-profits and community groups. She holds a Bachelor of Science degree from Boston College in Human Resources & Organizational Development, and a Master of Public Administration from SUNY Brockport.

Cody has served for the past 18 months as Director of Policy & Advocacy at Reconnect Rochester. During that time, he has driven the mission forward by working with the grasstops and the grassroots throughout Monroe County to build coalitions, partnerships and authentic community engagement, and significantly expanding our statewide advocacy profile. 

Prior to Reconnect Rochester, much of Cody’s professional career was spent at UNICEF and other international NGOs before landing in Rochester where he worked for Planned Parenthood of Central & Western NY. He holds a Bachelor of Arts in Political Science from Oregon State University, and a Master of Arts in Sustainable Development from SIT Graduate Institute.

Why Co-Leadership?

Shared leadership models are trending in the non-profit sector, and that’s because the benefits are numerous at both the organizational and personal levels. Here are some reasons cited in our research and by the folks we talked to with co-leadership experience:

Organizational Benefits:

  • Sustainability, succession planning, continuity of the organization with two people working closely together and sharing strategic decision making
  • Covering the various functions results in more “rational, do-able job”
  • Complementary skills allow different focuses, higher skill level and leadership capacity in more areas
  • Two individuals can be “thought partners” for strategic thinking and everyday decisions, and building organizational culture
  • Coverage when someone is on leave or needs to focus on a project (balls won’t drop)
  • Nimble/respond quickly to opportunities with ability to “pass the ball back and forth”

Personal Benefits:

  • Allows for better work-life balance, lower burnout, ability to take time off
  • Burden of responsibility shared, psychological weight less when it’s “we”
  • Having a confidante to talk through everyday decisions = less feeling “alone at the top”

What Makes It Work?

Rather than rushing headlong into it, we did our research and due diligence to understand the concept of co-leadership. We spent several months meeting and learning from folks who had been in co-leadership roles to understand the benefits, cautions/pitfalls, and we especially wanted to know – what makes it work? Here are some insights we heard:

  • Shared values & perspective, approach to the organization and the work
  • Complementary skill sets & experiences to bring
  • Low ego personalities, competition/power leanings
  • Both competent (so one is not over-functioning)
  • Mutual respect and appreciation, easeful working relationship
  • Both committed/able to have frequent, candid, direct communication

As we  measured ourselves against these characteristics, Mary and Cody found that every box could be checked!

Who’s Handling What?

Something else we learned from exploratory interviews is that a clear delineation of roles and responsibilities is important to offer clarity for both internal staff and external stakeholders.

Mary’s expertise lies in organizational and administrative functions, so she will maintain a more internal focus in the areas of fundraising & development, marketing & communications, human resources, financial management, office administration, and organizational development & planning. She will also continue to lead program development, and oversee Reconnect Rochester’s on-street projects like the Complete Streets Makeover.

Cody’s expertise lies in policy and advocacy work, and his focus will remain on driving the content of our work, and representing us externally in the media and out in the community. Advocacy areas under Cody’s purview are policy & legislative expertise, data & resources, grassroots organizing, and grasstops relationship management. He will pick up oversight of our bike education & programming.

Shared leadership responsibilities will include organizational culture & team building, diversity & inclusion work, strategic planning, staff supervision, and managing “big relationships”.

What’s Next?

We get on with the work! We have built an amazing staff team, and there is so much to do to keep championing mobility and transportation in Monroe County. We’re excited to tackle it from a position of even greater organizational strength!

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Statewide Advocacy Ramps Up

Reconnect Rochester is back in Albany for a new legislative session!

On Jan 28th, we joined the New Yorkers for Safe Streets Coalition, a group of 150 organizations and dignitaries from across the State to advocate for four priority bills.

Reconnect Rochester has taken the lead on Complete Streets Maintenance, a bill that would require NYSDOT to consider complete streets design features on all types of road projects or when they receive both state and federal funding. Complete streets design features on all road projects would allow the necessary design interventions needed to enable safe access for all road users including pedestrians, people using mobility aids, cyclists, and public transit users.

Thank you to the bill sponsors Senator Sean Ryan and Assembly member Jonathan Rivera for meeting with us!

Simply put, state roads are the main streets of many of our towns and villages in Monroe County, and NYSDOT isn’t currently required to consider complete streets on their most common and most frequent types of projects. Even when towns want to improve safety, the state often doesn’t remove barriers to doing so. With NYS not currently meeting its climate law mandates for transportation, this is a cost-effective way to expand safe walking and biking infrastructure through existing maintenance routines. 

With minimal additional investment, design elements can be considered in projects that will take place in a matter of years not decades. This is how most major cities currently expand active transportation infrastructure.

NYSDOT is in the midst of updating a wildly out-of-date walk/bike strategic plan (2005 was the last update!). That plan will set the goals, but our bill is the way they can implement it. We understand it may require some process changes within NYSDOT to plan for AT infrastructure on each project and we would urge NYSDOT to show leadership on making it a best practice in the country rather than shying away from these urgently needed changes. 

On Transit Equity Day, we called on lawmakers to let us Get Around New York!

The uncertainties around transit funding, federal aid in doubt, wasteful highway spending, and our state DOT’s position at #49 for cost effectiveness did not dampen the enthusiasm of our New Yorkers for Transportation Equity coalition as we celebrated Transit Equity Day on Feb. 4th in Albany! On the 112th anniversary of Rosa Parks’ birth, we urged state lawmakers to embrace transformational policy change leading to more concrete bus, rail, trail, sidewalk, safety and connectivity improvements within and among New York’s rural, suburban and urban communities. On Friday, February, 21st we sent a formal letter to Governor Hochul’s office pushing her to fully fund public transit in New York State.

Thanks so much to Senator Brouk and Assembly Member Bronson’s teams for meeting with us on February 4th to discuss transit equity issues.

The new federal administration has already attacked funding for transit riders, seniors, immigrants, refugees, low-income and disabled New Yorkers. New York State must dramatically alter how federal funding is spent so as not to waste taxpayer dollars. Highway expansions are ineffective. Highways do not solve long-term traffic problems, they entrench archaic land-use, and they create worse traffic and transportation outcomes long-term.

We urge the State to fix roads and bridges first, reduce Vehicle Miles Traveled (VMT) 20% by 2050, and invest taxpayer dollars in mass public transit, walkability, and density. 

Thank you to Senator Jeremy Cooney, Chair of the NYS Senate Transportation Committee who said, “Following the legacy of civil rights heroes like Rosa Parks, Transit Equity Day is a time to reflect on the ways public transportation fueled the progress of yesterday, while also working towards a better tomorrow. In this year’s budget I’ll be advocating for more sustainable and reliable initiatives to get New Yorkers from Point A to Point B, pushing for more funding for public transit systems, and continuing to use transportation as a means to combat poverty.”

There are proven strategies that New York can implement this year. Our state can fulfill the goals of New York’s Climate Leadership and Community Protection Act and include the Get Around NY Act (S4044/A4230) in the One-House Budget this year.

Public Transportation Investments

As in past years, Reconnect Rochester met with RTS and the New York Public Transit Association’s lobby team and we support their state budget recommendations, highlighting the particular need for upstate state operating assistance to increase 15% per year. Why is this important? State funding is the largest proportion of the RTS operating budget and increases are needed to make routes run more frequently.

Senator Cooney and Assembly Member Bronson have also been highlighting the connection between transit, economic development and job access. Senator Cooney’s January op-ed appeared in statewide publications calling on the state to establish a Workforce Equity Fund of $5 million to connect workers to job opportunities and combat poverty across the state. We’d add that we should incentivize economic development projects in transit-supportive corridors (See the Sprawl Effect for more on land use). 

Supporting Local Coalitions

In addition to Reconnect Rochester’s state priorities, we’re actively participating in supporting other state coalitions:

At Reconnect, we’re always working to improve mobility access in our community. Sign up for Mobility Action Alerts for tangible advocacy and volunteer opportunities involving transportation, safe streets, and bike infrastructure. 

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Surprisingly Easy By Bike, Volume 3

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Over the course of this series we hope to inspire and equip more folks to bike to popular destinations, at least in good weather. 

Responses have been coming in and we’re excited to share our next several destinations.

Two helpful links before we jump in:

  • Our ROC Easy Bike map – the easy ways to bike around the area. Many of the zoomed out maps below couldn’t label every street along the way. You’ll get your answers here.
  • Most of the following maps incorporate the growing Bike Boulevard network. Reading this recent deep dive on the bike boulevards is highly recommended before proceeding.

ROCHESTER’S CITY-RUN PUBLIC MARKET

Our award winning public market is one of the most popular destinations in the area, especially on Saturday mornings. The parking lots are extremely congested but one doesn’t have to worry about that at all when biking there. There is ample bike parking throughout the complex and as long as you have a way to haul what you buy, biking is probably the easiest and most convenient way to get to and from for nearby residents. The City’s bike boulevard network takes riders to the Market comfortably from all four directions. If you haven’t checked it out, definitely enroll in their bicycle incentive program: “Each time you ride a bike to a regular Market shopping day or free-admission special event, you can enter drawings for Market Gift Tokens!”

EAST AVE WEGMANS

Let’s be very clear: University & East Avenues’ intersections with Winton Road need to be made bike-friendly. In the meantime, many folks have easy access to Wegmans via Harvard Street, Colby Street and the bike/ped bridge over 490. From the north, access is pretty easy via the University (north side) and Winton (west side) sidewalk. Though sidewalk riding is not generally advisable, it tends to be fine in instances like this – short, finite stretches with few conflict points. Bike parking at Wegmans is the best! Right up in the front.

*Remember to use the ROC Easy Bike map for more detail on these routes!

THE FREDERICK DOUGLASS GREATER ROCHESTER INTERNATIONAL AIRPORT

Thanks Doug Kelley for this entry. Unlike so many airports, Rochester’s is quite close to downtown; very bikeable! Brooks Avenue, as it’s currently configured, is uncomfortable to bike on but there’s another way to access the airport by bike. Just take the Genesee Valley Greenway southbound from the Genesee Valley Sports Complex (131 Elmwood Ave). There’s a traffic light that helps you cross Scottsville Road to E Airport Road, which is very low traffic and overall bike-friendly. The main parking garage has multiple bike racks, which many riders have found secure. Whereas car parking is $12 per day, bike parking there is free! Granted, biking to depart for a flight isn’t for everybody, but it can be done, especially if packing lightly. Furthermore, access to the airport isn’t just for airline passengers. The airport is an employment hub and many employees can use this way to bike to work in an easy manner, especially if they live in the 19th Ward, South Wedge or West Brighton.

PITTSFORD PLAZA AND WHOLE FOODS

As we explored in this 2021 blog, the newly improved Auburn Trail makes it super easy (and downright delightful!) to bike to Pittsford Plaza, Whole Foods – heck, even the PGA when they’re in town. Getting there does require biking on Highland Ave for a tiny bit. Most riders can bike on Highland over 590 with no trouble. Once past Clover, there are multiple lights and crosswalks that allow you to cross Monroe to visit destinations such as Barnes & Noble and Trader Joes.

NAZARETH (AND ST JOHN FISHER TOO!)

Thanks Tim Franz for this entry. Similar to the map above, if you go just a bit further along the Auburn Trail past Pittsford Plaza, you’ll come to French Road. A nice sidepath there takes you straight to Nazareth University. St John Fisher is just a short ride along East Avenue, which has shoulders.

That’s all for Volume 3!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Get more details on the ROC Easy Bike map

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Surprisingly Easy By Bike, Volume 2

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Over the course of this series we hope to inspire and equip more folks to bike to popular destinations, at least in good weather. 

Responses have been coming in and we’re excited to share our next destination: Parcel 5 and downtown, which are deserving of their own deep dive.

Photo courtesy of Bryan Agnello

Some helpful links before we jump in:

  • The map below around downtown largely incorporates the growing Bike Boulevard network. Reading this recent blog on the bike boulevards is highly recommended before proceeding.
  • Our ROC Easy Bike map shows the easiest ways for newer/younger riders to bike and scoot around the area. Riders who’ve developed their skills aren’t constrained to the lines on that map. Want to increase your biking know-how and confidence? Take one of our classes sometime.

It has to be said: At the moment, the easy ways to access downtown and Parcel 5 by bike are quite limited.

More and more bike lanes are being added to Main Street over time, which is great. However, what’s been installed so far at the time of this writing doesn’t meet the criteria for riders of all ages and abilities. Main Street between Goodman and Union is built like a gun barrel (an inappropriate design for a road in any city’s heart) and the bike lanes there badly need protection.

Westbound as you approach downtown, there’s the stressful turn-off to the Inner Loop cyclists have to navigate, and as you head further into downtown on Main, the bike lanes between University and Scio are routinely blocked by parked cars. There are no westbound bike lanes from Franklin to Plymouth (except for over the Genesee). At present, there are no eastbound bike lanes on Main Street from Scott Alley to Aqueduct Street.

Furthermore, it’s unfortunate that the northeast side is bereft of decently comfortable bike connections to downtown. Crossing Inner Loop North on St Paul, Clinton, Joseph, North St, or Union is uncomfortable for most riders.

But don’t despair! Five transformational projects are in store that will change the game in coming years:

  1. With the removal of Inner Loop North and the restoration of the surface grid, intersections can be reconfigured and hopefully 🤞the Union Street cycle track can wrap around to Innovative Field.
  2. The gradual building of the ideal Bike Spine Network envisioned in the City’s 2023 Active Transportation Plan. As the Plan clearly states, only protected bike lanes will hit the mark: “It is essential that bike lanes be separated from traffic on high-speed streets that carry a lot of traffic” [along this spine network].
  3. The High Falls State Park and its Running Track Bridge connection to the El Camino Trail
  4. ROC The Riverway’s gradual extension of the Genesee Riverway Trail through downtown
  5. The City is looking into ways to close the gap in the Genesee Riverway Trail north of downtown.

So in the future, we have every hope that bike riders of all ages and abilities will be able to access downtown in ways that are obvious, intuitive, direct, safe and comfortable (no secret backways required!).

In the meantime, here is how we think the average bike and scooter rider can access Parcel 5 without too much trouble.

THE IMPORTANCE OF TRACY STREET

Boy oh boy. Thank goodness for Tracy Street. It’s the only decently comfortable bike connection from the direction of Park Ave and Brighton. After Tracy Street, cross to the sidewalk on the other side of Alexander when the way is clear. Bike north on the sidewalk just a bit and take Chapman Alley west to Union. Yes, Tracy Street is technically one-way traffic eastbound for a tiny stretch, but you’re probably fine biking westbound along it (bike on the sidewalk for a few seconds if you want a clear conscience). We’re hoping the City makes it both ways for cyclists, like you see in the below New York City example (right).

THE WESTSIDE BIKE/PED BRIDGE OVER 490

This bridge grants pedestrians, cyclists and scooter riders easy downtown access from the 19th Ward, Mayor’s Heights and Corn Hill.

THE PORTION OF THE GENESEE RIVERWAY TRAIL ALONG PLYMOUTH

A curious detour of the Genesee Riverway Trail, a vestige of the never-quite completed “Plymouth Avenue Greenway,” runs alongside the Plymouth sidewalk between 490/Utah Alley and Allen Street. More or less a north/south cycletrack, albeit less distinct. While bicycling on downtown sidewalks is generally discouraged, bikes are allowed on this “trail” section of the Plymouth sidewalk.

*Remember to use the ROC Easy Bike map for more detail on these routes!

BROAD STREET

Broad Street doesn’t have dedicated infrastructure along its entirety downtown, but it’s plenty wide, tends to have low traffic volumes and slow speeds, and most folks are capable of biking along it just fine. Take “The Grove at Midtown” cut through below (in between Unwine’d and Dice Versa) to access Parcel 5 from the south. Just go leisurely and be polite, yielding to pedestrians.

THE NORTHWEST BIKE BOULEVARD NETWORK

The Bike Boulevard Network through Maplewood, Edgerton and Brown Square grants very easy bike access from the northwest. This allows riders to bike parallel to Lake Ave without biking on Lake Ave itself (thank goodness!). For the tiny stretch of Plymouth that’s one way northbound (Lyell to Morrie Silver Way), use Verona instead or just hop on the sidewalk briefly.

IN SUM

Whether it’s biking downtown for Fringe or the Jazz Festival, a movie at Parcel 5, a fireworks display, RDDC’s Midday Bash, the Central Library, a hockey or lacrosse game at Blue Cross Arena, or enjoying one of downtown’s many great dining establishments, we hope the routes above get you there relatively stress-free by bike. In the future, because of the many investments being made, you’ll have more direct, obvious and comfortable options. We have a lot to look forward to!

That’s all for Volume 2!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Look out next month for Volume 3! Get more details on the ROC Easy Bike map

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Surprisingly Easy By Bike, Volume 1

By: Jesse Peers

For fun on social media this year, Reconnect Rochester posed the following question: What’s a destination, that at first glance, would seem quite difficult & stressful to bike to, but is actually pretty easy *IF* you use a certain route, probably an unintuitive approach or easily overlooked back way? (Definitely not the way you’d drive there). Responses have been coming in and we’re excited to start showing you some of the answers. Hopefully this will inspire and equip some folks to bike to popular destinations, at least in good weather. Of course, over time, as the City and County’s Active Transportation Plans are implemented, we hope the ways to bike to popular destinations are obvious, intuitive, safe and comfortable for riders of all ages and abilities (no secret backways required!).

Two helpful links before we dive in:

Most of the following maps incorporate the growing Bike Boulevard network. Reading this recent deep dive on the bike boulevards is highly recommended before proceeding.

Our ROC Easy Bike map – the easy ways to bike around the area. Many of the zoomed out maps below couldn’t label every street along the way. You’ll get your answers here.

THE SENECA PARK ZOO

Our wonderful zoo is right beside the Genesee Riverway Trail, El Camino Trail, the beautiful bike/pedestrian bridge connecting Maplewood & Seneca Parks, and delightful neighborhood bikeways in Irondequoit. There is a bike rack at the main entrance. Hopefully someday, the Seneca Trail north of the zoo will lead all the way to Lake Ontario on the east side of the Genesee River.

MONROE COMMUNITY COLLEGE

It’s been a common complaint for years: Monroe Community College, our area’s largest institute of learning, is very uncomfortable to get to by bike. Though bike lanes have been installed on East Henrietta Road from Westfall south to 390, the bridge over 390 can be terrifying. Good news though: The Town of Brighton is developing a Multiversity Plan for an accessible, off-road, and multi-use trail system connecting the campuses of the University of Rochester, MCC, and RIT! In the meantime, there’s an easy, though unintuitive way to approach MCC from the northwest. It incorporates the Lehigh Valley Trail’s north branch, Whipple Park, West Brighton and Corporate Woods.

INNOVATIVE FIELD FOR ROCHESTER RED WINGS GAMES

Biking is the best way to get to a Red Wings game! The Pont de Rennes bridge (scheduled to reopen in November) grants bike/ped access directly from the east. There’s plenty of bike racks at both Innovative Field entrances and security is there during games. When the game ends, you’ll be most of the way home before most attendees get out of the congested parking lots nearby. 

*Remember to use the ROC Easy Bike map for more detail on these routes!

RIT & LOVIN’ CUP

At least from the north, RIT and Lovin’ Cup are easy to bike to thanks to the Lehigh Valley Trail’s north branch – a bicycle superhighway along an old railroad bed.

TINSELTOWN & GATES HOME DEPOT

File this in the “This ride isn’t for everybody, but it’s probably way easier than you think” category. From Corn Hill, Cinemark Tinseltown & the Gates Home Depot are only 6.5 miles away by bike. Bike lanes are coming to West Main Street. In the meantime, there are bike boulevards parallel to West Main that take you to the Canal and under 390, which isn’t too bad compared to many other highway underpasses. Hinchey and Pixley get you the rest of the way there. Tinseltown has a well placed bike rack. Furthermore, if you want, you can take Loderdale and Brooklea, which parallel Hinchey and are a breeze to bike along.

That’s all for Volume 1!

Got another destination we can include in the series? Reach out to us at cycling@reconnectrochester.org. Look out next month for Volume 2! Get more details on the ROC Easy Bike map

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Welcoming Lindsay Crandall!

We are thrilled to welcome Lindsay Crandall, Fundraising and Development Manager, and newest member of a growing staff team at Reconnect Rochester!

We’re so glad that Lindsay has joined our dynamic staff team that works day-in and day-out to improve mobility in our community. In her role, Lindsay will play an integral role in our efforts by helping to attract the financial and in-kind resources that fuel Reconnect Rochester’s work in the community.  Find out how Lindsay landed here and what inspires her to advocate for mobility in the message below.

Lindsay Crandall

It is an honor for me to join Reconnect Rochester as Fundraising and Development Manager. The energy and enthusiasm of the staff is contagious, and I’m excited to learn more about mobility justice and transit equity while helping support the organization through fundraising. 

When I was a kid, my dad walked across town every day to work at the post office where everyone in the community knew him. Even then, people in our town were highly car-dependent, but my dad’s choice showed me the value of living small in a tight-knit community. Now, my interest in mobility comes primarily from a sustainability perspective, wanting to reduce my environmental footprint and car dependency. Over the years, when it’s been possible, I’ve chosen to walk or bike to work, the library, my kids’ school, and to run errands. Not only does it give me a chance to leave the car at home, but I love the added health benefits and the chance to be outdoors (even in the frigid winter). 

My hope is that the fundraising work I do for Reconnect Rochester provides more opportunities to impact and improve mobility throughout the Rochester area and create a community that’s not just interconnected but thriving.

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Top ten things we’re most proud of in 2022

At Reconnect Rochester, 2022 brought renewed hope and activity as the world fully opened up and we could get back to what we love doing best — getting together and working alongside people and organizations in the community who share our passion for improved mobility.

This has also been a year of dramatic organizational growth that’s allowed us to do even more to pursue our hopes and dreams for mobility in Monroe County. Check out below the Top 10 things we’re most proud of accomplishing in 2022. The list gets more action-packed each year!

TOP 10 THINGS WE’RE MOST PROUD OF IN 2022
(In no particular order of importance.)

#10

Inspired People to Get Multi-Modal

Two parents with their child; one parent is on a bike with the child; all wearing helmets
Selfie of a man skateboarding with a helmet and sunglasses on

At Reconnect Rochester, we want to inspire and empower people to use various modes of transportation and discover the joy and freedom of getting around by bus, by rail, on bike or on foot. Our Car-Lite ROC blog series featured the voices and stories of folks around the community who are living a car-lite lifestyle in Rochester and loving it! Catch up on the blog series here and listen to the podcast of some of our guest bloggers on Connections with Evan Dawson.

#9

Expanded Bus Amenities

Bus Stop Cube Ribbon Cutting; group of people smile as they get ready to cut a white ribbon that's in front of a red bus stop cube

In August, we held a ribbon cutting to celebrate the installation of 23 more bus stop cubes on Portland, Hudson, Lake, Dewey & St. Paul. Seating at bus stops not only supports the basic needs of people who rely on RTS bus service, it also encourages more people to use public transit by improving the experience. Special thanks to the City of Rochester for being a valued partner on this project, and State Senator Samra Brouk for securing funding to support this round of bus stop cubes.

#8

Transformed an Intersection

Kids and adults paint the road with large paint rollers

We continued our effort to make Rochester streets safer for all with a Complete Street Makeover of the intersection of Orange Street and Orchard Street in the JOSANA neighborhood.  In collaboration with many neighborhood and community partners, we implemented temporary street design changes to make the intersection safer for those who use it every day. As a result of our installation, the average speed decreased 20%, the 85th percentile speed declined 28%, and the maximum speed declined 26%.

#7

Used the Power of Film to Educate and Inspire

4 panelists sit in director chairs on a theatre stage; 1 moderator stands at a podium

This year, we produced two Rochester Street Films events at The Little Theatre. In June, we partnered with the Climate Solutions Accelerator to showcase the feature-length documentary Life on Wheels, followed by a discussion about the mindset & policy shifts needed to create a more multimodal community. In October, we brought a set of curated film clips to the screen to explore Why We Bike, and had a panel discussion and Q&A about the rewards for us personally and as a society when more people ride bikes.

#6

Expanded Our Advocacy Efforts

7 people on a Zoom grid

In January, we welcomed James Dietz in the newly created Advocacy Manager position to bolster our volunteer-based advocacy work with staff-based efforts. Our advocacy efforts this year included a virtual trip to Albany to fight for safe streets legislation & public transit funding, supporting the expansion and accessibility of mobility options like HOPR bike & e-scooter share and the launch of Floshare electric car share, and more on-the-ground action like mobilizing a team of staff and volunteers to shovel out bus stop cubes.

#5

Stepped up Communications and Outreach Efforts

Staff member Jahasia stands and smiles behind a Reconnect information table

In August, Jahasia Esgdaille joined our team in another newly created position of Community Engagement Manager. This investment in staff capacity has allowed us to step up our engagement in the community with things like increasing our in-person presence via event tabling, conducting an RTS rider survey, introducing quarterly Engagement Breakfasts, and expanding our social media presence (you can now find us on Instagram!).

#4

Strengthened Partnerships

Indoor Press Conference with County Executive Adam Bello for Drive 2B Better campaign

This year, we made a concerted effort to strengthen our relationships with key entities in the transportation sector and organizations that share our passion for better public transit and safe streets. We’ve established regular meetings with RTS, GTC, the City of Rochester and Monroe County, and work with countless other elected officials and organizations in the course of our day-to-day work. It was collaborative conversations that led to Monroe County’s decision to fund the relaunch of the public awareness campaign Drive 2B Better, developed by a coalition group led by HealthiKids that aims to increase safety for all road users. You can request a D2BB lawn sign for your yard here!

#3

Gave & Encouraged Public Input

Monroe County Active Transportation Plan Logo

Thanks to the work of our Advocacy Committee, Reconnect submitted input on every major street project and community plan in Monroe County, beating the drum to incorporate complete streets policies and a more multimodal community. We gave special attention to providing robust input into the City and County Active Transportation Plans, attended countless public meetings, and served on project advisory committees for Aqueduct Reimagined and the Zoning Alignment Project.

#2

Expanded Cycling Resources & Activities

Group bike ride photo; "we are the change that we seek" mural.

We continued to exponentially expand cycling-focused programs, advocacy, education & outreach, including the creation of a one-stop Community Cycling Calendar and the RocEasy Bike map of recommended low-stress bike routes around Rochester. Plus, we pulled off our first annual ROC ‘n Roll community ride, continued our Flower City Feeling Good bike rides in collaboration with the City of Rochester and Exercise Express, rolled out Local History Bike Tours, and hosted a 2-day workshop by the League of American Bicyclists for local transportation planner’s and advocates. We’re especially proud of our first annual Mind the Gap campaign which asked cyclists where critical bike connections were missing in Monroe County’s bike network.

Check out the CYCLING TOP 10 LIST for even more about bike-related efforts led by our rock star Cycling Manager, Jesse Peers.

#1

Leveled Up Our Staff & Welcomed New Board Leadership

4 Reconnect staff members pose at an outdoor event
3 Reconnect staff at a retreat

If you’ve made it this far, you’ll know there were a few areas where we mentioned increased staff capacity. In 2022, we were able to hire two full-time employees and increase the hours of our part-time employees. More human power means more impact, and we are loving all the new and expanded ways we’ve been able to tackle our mission. This growth was made possible in great part by the continued support of Dr. Scott MacRae and a generous grant from the ESL Charitable Foundation’s Building Strong Neighborhoods initiative.

We also brought on three new board members – Bree-Ana Dukes, Bo Shoemaker & Erick Stephens – who have each used their experience and talent to energize our efforts.

Just imagine what we can do in 2023!

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Winter Cycling

Jesse Peers (white man) stands in front of Reconnect Rochester door at the Hungerford Building.

By Jesse Peers, Cycling Manager at Reconnect Rochester

Before we get too far, we have to put a plug in for one of our upcoming events: a free Winter Cycling Class on Saturday, December 10! Join us at 11am in the CDCR’s Gallery (1115 E Main Street, Door 3B) to learn more about biking in the snowy season (hot cocoa provided).

____________________

Transportation parity in Rochester, New York can’t ignore winter. It’s not good enough or equitable to have a multitude of transportation options in the spring, summer and fall, and to have to resort to driving a car of your own in the winter. That’s why Reconnect Rochester has been championing better plowing of sidewalks and the clearing of bus stops so transit users don’t have to wait in the street for a bus.

Convincing people to bike in the winter is admittedly a harder sell. At first glance, who wants to bike in the cold? And especially when there’s snow?! I’d concede to you… EXCEPT, city after city after city after city after city shows that normal folks will bike in the winter, especially if dedicated bike space is kept clear. Let’s go over some facts and misnomers. Even if you choose to never bike in winter, at least you’ll realize why some choose to.

1. Winter biking doesn’t have to be an extreme sport! In fact, it used to be pretty normal. NBD (no big deal). 

Browse old bike periodicals and you’ll come to the same conclusion. Granted, once we entered the Eisenhower and Robert Moses era, winter biking became less common but that was due to the surge of automobiles dominating the roads, not the existence of winter itself.

Winter cycling in action; Road to Perdition
The opening scene of Sam Mendes’ film Road to Perdition gives us a glimpse of how ordinary and nonchalant biking in the winter used to be.

2. There’s no difference between a 10-minute walk in the cold and a 10-minute bike ride in the same elements.

Lots of people take a regular walk outside in the winter. Perhaps they’re a dog owner taking their pet out on their “daily constitutional.” Or someone taking a walk in their neighborhood or further afield to enjoy nature. Those aren’t “extreme.” Neither is biking in the cold for a finite amount of time. In fact, biking in the cold tends to be more comfortable than walking because:

3. Biking makes the temperature feel about 15° warmer.

Because of the moderate “work” you’re doing turning those pedals, your body warms up. You can literally make three months of 30° feel like three months of 45°! That’s why cyclists and joggers wear less layers than they would otherwise when the temperatures drop. This outdoor exertion warming your body up makes winter more bearable for many. Necessary side notes:

  • Body-temp-wise, biking is more comfortable than waiting at a bus stop.
  • That “+15° thing” is why summer can sometimes be the least comfortable time to ride.
  • Give it 5 minutes; the first 5 minutes are the most uncomfortable before you get into a rhythm.
  • Layering is key: You want to be cool when you bike at all times – not cold, not warm, certainly not hot. Sweat is your enemy when biking in the winter.

4. As snowy as Rochester is, most winter days are cold temps and clear streets.

If someone chose to leave their bike at home on days when arterials have snow on them and biked only when those primary roads were clear, they’d be biking the majority of winter. Increasingly, I’ve found that we tend to get most of our snow during a handful of big events each year. The rest is pretty manageable. My experience is that altogether there are maybe 5-7 workdays a year when biking is completely inadvisable because the roads are flat-out unsafe. Not too bad for one of the world’s snowiest cities! Working from home in those instances is not an option for everybody, but it’s more common than it used to be. Of course there are times when an alternate mode, such as bus or taxi, might be the way to go.

5. Biking in the winter isn’t an all-or-nothing thing.

Extending one’s biking season happens by degrees. All cyclists start as fair weather cyclists, and that’s okay! When folks want to bike more, they first acclimate to riding at night or in the rain. Then they might extend their season to riding in the 50s. Then the 40s. The next step is 30s with clear streets. Then 20s with clear streets. Last of all is biking when there’s snow on the ground or when temps are super frigid. If you never get to those later phases, no worries! But it is possible due to studded tires, one of the best investments a Rochester cyclist can make.

Winter biking accessory: studded bike tires

6. The City of Rochester knows it needs to make progress in terms of clearing bike infrastructure in the winter.

It’s a challenge to do so, but the Rochester 2034 Comprehensive Plan acknowledges strides must be taken. After all, Buffalo’s Department of Public Works clears their bike lanes and shoulders.

For starters here, Reconnect Rochester has advocated for the Genesee Riverway Trail be cleared from downtown to the University of Rochester. Since the squeaky wheel gets the grease, let your councilmembers know that clearing of some bike infrastructure in the winter should be prioritized.

Winter Maintenance excerpt from Rochester 2034 Comprehensive Plan: "While it may not be reasonable to expect complete winter maintenance of all bicycle and pedestrian facilities in the near future, strides must be taken to work in that direction"

In Sum…

If you don’t want to bike in Winter, you don’t have to! But it’s probably easier and more feasible than you think. Those who choose to bike in Winter, taking advantage of Rochester’s average 4.1-mile commute, deserve better accommodations and to be passed safely and courteously as the law requires.

Average Commute Distance graphic for Rochester, NY. Average is 4.1 miles. Highlighted portion: "commute travel makes up only one-sixth of daily trips in the region. Other trips are typically shorter"

Want to Know More?

If you’re interested in learning more, come to our free Winter Cycling Class on Saturday, December 10 at 11am in the Community Design Center’s gallery space (1115 E Main Street, Door 3B). It’s chock full of practical tips to get you started.

If you want to learn more on your own, these two books are highly recommended:

Book cover: Winter Cycling written across the top; by Darren Alff. Featured image is of three animated people bundled up on bikes.
Book cover: Frostbike by Tom Babin. Featured image is a water bottle with a blue knit koozie. Subtitle: The Joy, Pain and Numbness of Winter Cycling. Revised and updated.
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Welcoming Jahasia Esgdaille!

Reconnect Rochester is excited to announce the hiring of Jahasia Esgdaille, Community Engagement Manager!

We’re so glad that Jahasia has joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. In her role, she will act as Reconnect’s conduit to the community by developing strong relationships with people and organizational partners, and by conducting on-the-ground outreach. Get to know Jahasia and find out what drove (no pun intended) her to this work in the message below.

P.S. You may recognize Jahasia from one of our Car Lite Rochester blogs…

Jahasia Esgdaille stands outside the Reconnect Rochester office door, smiling!
JAHASIA ESGDAILLE

Hello friends and fellow advocates! I’m so honored to step into the Community Engagement Manager position at Reconnect Rochester. The mission of Reconnect Rochester very much aligns with my upbringing growing up in New York City as multi-modality was a part of my family’s everyday life, which I discuss more in my car-lite blog here.

My interest in advocating for mobility justice and transit equity initially began as an environmental sustainability steward where I focused heavily on the ways that I could reduce my personal impact on the planet by swapping car trips for walking, biking or taking the bus. This interest, and admittedly newfound passion, quickly grew into a more encompassing lens on how access to multi-modal transportation options affect everything from our environment to economic opportunities, and more.

I look forward to listening, learning, contributing to and advocating for a sustainable and equitable transportation system for all of our community members!

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Making Rochester Streets Safer for All: The 2022 Complete Streets Makeover of Orange & Orchard

Makeover team at Orange & Orchard
Photo Credit: De’Jon Washington

As we report out on the third successful Complete Streets Makeover project, let’s remember why we do this.

In the U.S., pedestrian fatalities have skyrocketed, increasing by 59% from 2009-2020. According to the latest “Dangerous By Design” report, between 2009-2020, drivers struck and killed 64,073 pedestrians in this country. Here in Monroe County, from 2012-2021, over 5,000 crashes involved bicyclists and pedestrians, and ten people die on our local streets every year as a result of these crashes.

Monroe County Crash Map
Reconnect Rochester Crash Map of Monroe County, 2012-2021

Responding to this growing epidemic was the impetus behind our Complete Streets Makeover project, created to bring attention to street design as one critical factor in the safe streets equation.

The Selection Process

We began this year’s project back in July 2021 by asking you (the people that walk, bike, and roll along our streets every day) to help identify the intersections and trouble spots where you live, work and play that could be redesigned to make them safer for everyone. The community response was tremendous, and we received a total of 76 nominations for 68 locations in Monroe County.

From these submissions, our Steering Committee selected the intersection of Orange Street & Orchard Street in the JOSANA neighborhood for this year’s project.

Complete Streets Makeover Steering Committee
The Steering Committee hard at work

The Orange & Orchard location presented the right mix of community support, evidence of safety concerns, and potential for a street redesign that would create real, transformative change for the community through this project. School 17 is located right at this intersection and was a strong advocate for implementing change. Last fall, the Rochester City School District eliminated the Walker-Bus Program that had provided transportation for students living within 1.5 miles of their school, which contributed to the school’s desire to improve safety for its walkers.

Getting Community Input

So what happened next? We connected with representatives of School 17 and the JOSANA neighborhood, and together we planned a community workshop held in February at the school. We invited school families and residents to come share their experiences at this intersection and ideas for how it could be safer. At the workshop, which was facilitated by the Community Design Center of Rochester-CDCR, attendees were first led through the basics of road safety statistics and complete streets. Then, CDCR volunteers helped translate the community’s thoughts and desires into actionable design elements that would improve the intersection.

Complete Streets Makeover Community Workshop
Complete Streets Makeover Community Workshop
Complete Streets Makeover Community Workshop
Community Workshop at School 17 on February 9, 2022

Based on community input from this session, the Stantec team drafted a conceptual drawing of street design improvements. Their rendering focused on elements that could be brought to life in the temporary, on-street installation and then translated into permanent improvements.

Complete Streets Makeover Design Rendering

Making Magic at Orange & Orchard

After much planning with the JOSANA neighborhood, over 150 people came out to Orange & Orchard on May 14 to make the magic happen! Attendees were made up of people from the neighborhood, school community, and a team of community partners*. Together, we worked to make the intersection of Orange Street & Orchard Street a more vibrant, safer place for everyone.

Design elements to calm traffic and improve safety included enhanced signage, curb extensions, temporary speed cushions, and a street mural designed by local artist Shawn Dunwoody. The temporary design was created by Stantec, which donates pro bono professional engineering services for the project. Other elements to beautify the space, like fence art and flower planters, were done with help of 2nd graders as part of their class project.

Nothing captures the life of a project better than film. Reconnect Rochester is pleased to share this short film, produced by Floating Home Films, that tells the full story.

We hope you enjoyed watching a beautiful display of community! We will continue supporting the neighborhood in their effort to make these temporary street design improvements permanent.

Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Working on the makeover
Complete Streets Makeover On-street Installation on May 14, 2022
Photos 1 & 5: Stantec | Photos 2 & 3: Common Ground Health | Photos 4 & 6: Reconnect Rochester

The Impact

But did it make a difference? YES! Data collected before and after the implementation (April and July, respectively) shows a measurable decrease in vehicle speeds along Orchard Street. Let’s get specific.

Makeover speed data graphic

Since the implementation, the 85th percentile speed (the speed that 85% of vehicles travel at or below) declined 28% and the maximum speed declined 26%. It’s worth noting that the maximum recorded speed in July happened between 1:15am and 1:30am.  Other than that outlier, the maximum speed was only 32 mph!  Even the average speed dropped 20%, despite there being no school in July. This is particularly notable with the safe assumption that arrival/dismissal congestion suppressed the speed of a great deal of traffic during our April data collection.  Finally, the speed data showed only 13 of 1,017 vehicles were traveling over 25 mph.

When it comes to speed, each mile-per-hour a driver is traveling makes a difference for pedestrian and cyclist safety, and can be the difference between life and death or a person sustaining life altering injuries.

Impact of pedestrian collisions graphic
The impact of vehicle speed in pedestrian collisions (The Healthi Kids Coalition)

Learn even more about the Complete Streets Makeover of Orange & Orchard

Looking Ahead

Our awesome team is on board to continue our Complete Streets Makeover program in 2023 and beyond!  So keep taking note of the intersections and trouble spots you experience in your daily travels that could use a re-design, and keep an eye out for calls for public submissions. Together, we’ll keep advocating to design our streets for people, and we’ll keep making it happen one intersection at a time.

*Community Partners

The Complete Streets Makeover of Orange & Orchard was a collaborative venture with the following community partners:

Reconnect Rochester

The Healthi Kids Coalition, convened by Common Ground Health

Stantec

City of Rochester

Community Design Center of Rochester

Genesee Transportation Council

Coordinated Care Services Inc.

Charles House Neighbors in Action

Enrico Fermi School #17

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Welcoming New Energy on our Staff & Board

Reconnect Rochester kicked off the new year by ushering in new leadership and energy onto our staff team and Board of Directors.

James Dietz joined our dynamic and growing staff team that works day-in and day-out to improve mobility in our community. He’ll be spearheading our advocacy activities, expanding our community outreach, and running the Complete Streets Makeover and Rochester Street Films programs. Find out how James landed here and what inspires him in the message below.

At our Annual Meeting in January, Victor Sanchez was elected our new Board President, taking over from Renée Stetzer who will stay on as an active Board member. We also welcomed three new Board members — Bree-Ana Dukes, Bo Shoemaker and Erick Stephens. Get to know them and what they bring to the table in the profiles below.

Welcome James, Bree-Ana, Bo & Erick! We consider ourselves very lucky to have this kind of talent join our work to champion transportation choices in Monroe County.

JAMES DIETZ

I’m so excited to be Reconnect Rochester’s new Advocacy and Outreach Manager! Originally from Buffalo, I moved to Rochester in 2015 to attend the U of R, where I obtained my BA in Political Science. It was during my time in undergrad that I moved off of campus and began to call Rochester my home. I sought out opportunities to work with community organizations, which led me to become an AmeriCorps VISTA shortly after graduating. I spent a very rewarding year working on housing and economic justice with City Roots Community Land Trust, and urban agriculture with Taproot Collective.

Not having a car of my own, I quickly learned to navigate taking the bus and riding my bike to get around. It made me realize not only how important a good, robust public transportation system is, but also how much better Rochester’s transportation infrastructure could be, especially for those whose car-free lifestyle isn’t a choice but rather a necessity. I remember the first time I found myself in the old abandoned subway tunnels thinking to myself, “Why would they ever get rid of this?” My hope is that the work I do with Reconnect Rochester will bring us closer to a vision of Rochester that is more equitable, healthy, and sustainable for everyone.

BREE-ANA DUKES

Bree-Ana is a Rochester native and serves as the Program Coordinator for Rochester’s electric carshare program, Floshare. Bree-Ana holds a Bachelor degree in Social Science Interdisciplinary and a Masters degree in Higher Education Administration. She brings passion and experience in advocating for a good quality of life and the welfare of societies through accessibility to healthy food, transportation, education, medical care, and housing. In her role at Floshare, Bree-Ana coordinates the operations and member services of Rochester’s first 100% electric vehicle carsharing service. Bree-Ana is honored to be serving on the board of Reconnect Rochester and most looking forward to have the opportunity to further serve and engage the multi-modal transportation interests of Rochester residents.

BO SHOEMAKER

Bo is an avid trail runner, road runner, history run leader, cyclist, and triathlete. After completing law school at Syracuse University College of Law, he has worked as an attorney for Monroe County, the regional appellate court in Rochester, New York City, and now, Genesee County. Bo lives in the North Winton Village neighborhood of Rochester. He is currently leading a segment-by-segment running exploration of The Crescent Trail, is well into planning for his next run through Rochester History Runs, and after several Covid-related delays, plans on running the New York City Marathon this coming November!

ERICK STEPHENS

Erick is the Parent Engagement Specialist for Healthi Kids at Common Ground Health. In this role, Stephens provides technical assistance and support to schools to strengthen and improve parent engagement efforts. He also works directly with parents training them on advocacy and connecting them to opportunities to impact policy, systems, and environmental change in schools. Erick served as a Youth Service Assistant at the Phillis Wheatley Branch Library in Rochester’s Southwest and was the Parent Liaison at James P.B. Duffy School #12, where he now volunteers and runs a program to help develop leaders at the school through mentoring.

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Top 10 Things We’re Most Proud of in 2021

2021 is coming to a close. In the realm of transportation, this year brought a mix of positive progress and setbacks. At Reconnect Rochester, we strive to be innovative and to pivot fast when we see input opportunities to capitalize on, or mobility issues that need attention.

Despite the uncertainty and challenges of our times, we moved our mission forward with intensity. Below is “Top 10” list of accomplishments we’re most proud of this year.

TOP 10 THINGS WE’RE MOST PROUD OF IN 2021
(In no particular order of importance.)

#10

Legislative Advocacy

In March, we made a virtual trip to Albany to champion public transit and safe streets for Rochester area residents (and all New Yorkers). In April & May, we made the rounds to meet with our federal legislators. Among other things, we asked for Phase 2 funding to build the station that long-distance bus riders deserve. Here’s our team meeting with staff from Senator Gillibrand’s office.

#9

More Cubes on the Ground

Thanks to the City of Rochester and many other people and partners (you know who you are), we installed 16 more fiberglass bus stop cubes in the 19th Ward & La Marketa neighborhoods. That brings the total to 31 bus stops where RTS riders now have a respectable place to sit while they wait. Here’s a birds eye view from the balcony of Teen Empowerment on Genesee Street.

#8

Weighing In on Projects & Plans

Through our Advocacy Committee, we submitted written input, attended public meetings and served on advisory committees on countless infrastructure projects and community plans. We urge planners and decision makers to create a connected community with streets and spaces designed for people. This kind of hyper-active advocacy work results in big wins, like the cycle track you see emerging here on E. Main Street, a project we weighed in on in 2019.

#7

Supporting Public Transit

We continued to play an active role in what’s happening with public transit in our community. We partner with RTS to advocate for increased funding that will allow them to make service improvements and expand bus stop amenities. We support mechanisms that will give riders visibility and voice around decision making tables. When there was an unexpected rollback in service in September, we made a strong statement and tried to keep the community informed.

#6

Spotlight on Pedestrian Safety

At our November edition of Rochester Street Films, we brought together our safe streets community partners, victims of road violence, community leaders and concerned citizens to have a community conversation about the silent epidemic of pedestrian injuries and fatalities on our streets. In case you missed it, watch the recording to catch up on the conversation!

#5

Informing the Electorate

Leading up to election days in June & November, we surveyed all candidates for Rochester Mayor and City Council to learn where they stand on issues related to transportation and mobility. Questions were designed to learn about their opinions, ideas and vision for a well-connected and accessible community.

#4

Making Monroe County Bike Friendlier

We continued to exponentially expand cycling-focused programs, advocacy, education and outreach. In fact, there are so many accomplishments that we had to create a CYCLING TOP 10 LIST. These efforts are led by Cycling Manager Jesse Peers with support from countless passionate people and partners working to make our community a safer and more bike friendly place.

#3

Supporting New Mobility Options

We helped educate the community and promote HOPR’s first season in our area, and we celebrated the installation of 8 new HOPR stations to expand bike & e-scooter access in Rochester’s underserved neighborhoods. We also spread the word about the launch of Floshare, an electric carshare pilot that offers an option for low income residents that can’t afford to own a personal vehicle.

#2

Blog Content That Inspires

We amped up content on our blog and enlisted guest blog writers to help us provoke thought and community engagement about things like transportation climate solutions, urban density, and designing streets for people. We’re especially proud of our 20 Minutes by Bike blog series.

#1

Strengthening Our Organization

Reconnect Rochester took some big leaps forward in 2021. We completed a 3-year strategic plan that charts our path ahead, announced a transformative investment by Dr. Scott MacRae (pictured above) that will enable us to expand our staff capacity, and appointed Mary Staropoli as Interim Executive Director to lead us through this period of growth and transition. In case you missed it, you can catch up on all the excitement here.

Just imagine what we can do in 2022!

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“Flower City Feeling Good” Summer Group Rides: Building Community & Learning Road Lessons Along the Way

By Jesse Peers, Cycling Manager at Reconnect Rochester

After taking a bike class in 2013 which made me much more comfortable biking around, in 2014 I adopted the bike as my primary mode of transportation. Since biking short distances was easy and fun, it wasn’t long before I wanted to ride with other people. In May 2015 I took our son and we went on our first group ride: a tour of public art as part of RoCo’s Ride It exhibit. Riding in such a large group was euphoric! I knew I wanted more.

That summer I started attending the weekly Unity Ride at Bulls Head Plaza, then in its first season. The people, the diversity of the crowd, and the Unity Ride’s message – cyclists coming together to stand for non-violence and community – kept me coming back each week. I also started attending the City’s Tuesday Guided Bike Tours sponsored by the Recreation Department. That’s how I got to know Richard DeSarra, who was leading those rides at the time. For decades, Richard was the godfather of all-things-cycling in Rochester. If there was anything happening related to bikes, he had his fingerprints all over it. Most notably, he cofounded the Rochester Cycling Alliance with Jon Schull and was instrumental in the creation of Rochester’s first Bicycle Master Plan.

Richard was a perfect bicycle tour guide. Not only was he a natural at herding a large group of cyclists across the city, but he just knew so much about local history, architecture and culture that anywhere we went, I’d learn something new. It was through those Rec Dept guided bike tours that I got to know Rochester by bike, particularly the Genesee Riverway Trail and other scenic locations.

Eventually Richard’s health started deteriorating and he wasn’t able to lead the tours anymore, though his advocacy and leadership continued until he passed away in 2019.

For several years, Oscar Wilson led the tours and did a great job growing the community. As with many things, the pandemic threw a wrench in those weekly tours and this year, the Recreation Department felt it was time for a reboot of sorts. The City reached out to Reconnect Rochester to see if we’d be interested in organizing and leading the weekly tours. We jumped at the unexpected opportunity and asked longtime collaborator Exercise Express and R Community Bikes to help.

We changed the night to Wednesdays and decided to use these fun community rides to familiarize residents with bike infrastructure, and to focus the tours on the newly expanded Bike Boulevard network.

For those unfamiliar with bike boulevards, they are a low-stress network of mostly residential side streets that parallel busy arterials. Traffic calming measures such as speed bumps are installed to slow down and even deter car traffic, so cyclists have a better experience. Over time, wayfinding signage will be added for cyclists. Until this year, Rochester barely had any Bike Boulevards. Many are probably familiar with the first in the area: the Harvard/Canterbury boulevard from Hillside Ave/Cobbs Hill to Monroe Ave.

In 2021, the City added 20 miles to the network! When you include the next phase of boulevards (the yellow routes above, which are absolutely cyclable now!), the future Running Track Bridge connection, and pre-existing trails, you end up with a bike network like this:

Thanks to Stefan Korfmacher for creating this stylized map for us to generate interest and discussion. Click here for a key.

Here is the best thing about the Bike Boulevards: They are Rochester’s first and up to this point only centrally planned bike network. Whereas bike infrastructure on arterials is too often done in piecemeal fashion “where feasible” with no overall view to connectivity, the Bike Boulevards are the first instance of Rochester zooming out and implementing a centrally coordinated plan to connect the city. As a result, from one end of a particular boulevard to the other, there are no gaps. Keep in mind these boulevards cross major, busy streets but for the most part avoid cycling along them.

It’s important to note that the City views these bike boulevards as complementary to, not substitutes for, on-street infrastructure on arterials. But the boulevards in large part can get you where you need to go within the city comfortably as long as you’re willing to go a little bit out of your way. Someday the network could expand to look like this.

Our hope over the summer was to build up bike traffic along this growing network ahead of time and amp up excitement for construction. We rode from a different Rec Center each week and each ride was about seven miles so it could be comparable in length to other community rides like the Unity Ride. Over the course of the series, we were able to show how these various routes connect with each other to form a usable network. Here are all of our different rides over the summer combined in one image.

Map courtesy of Bob Williams at Genesee Transportation Council

Great emphasis was put on the City’s north side, where not much bike infrastructure is present and where many Rec Centers were kept open during the pandemic due to the vital support they provide to their surrounding communities. Participants enjoyed riding along the east-west boulevards in this area that serve as wonderful alternatives to Norton, Clifford, and Bay.

Though we weren’t able to ride every boulevard this summer, you can see how these low-stress routes really do connect the City! From our marker campaign, we knew residents wanted an easier way to bike to the Zoo and to the Public Market. Well, this bike network delivers! The El Camino Trail, which you can get to via bike boulevards, ends at the Seneca Park Zoo and the Public Market is approachable via bike boulevards from all four directions!

The best part of the series was having participants ride through neighborhoods they had never seen before. Maplewood and 14621 just west of RGH got a lot of love. To my surprise, participants’ favorite ride was the longest one with the most hills! To wrap up the series, we stopped by Exercise Express, which is situated on the Ames Street bike boulevard, for some treats. Along with some group photos, here is some of the neat stuff we spotted along our journeys:

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The Road Ahead for Reconnect

Big developments are underfoot at Reconnect Rochester: a major gift, a new path forward, and a leadership announcement. We want to share all the excitement with you!

A Gift of Great Magnitude

Many of you know Dr. Scott MacRae as a long-team leader in the cycling community and champion for active transportation as a key to community health. As past President of the Rochester Cycling Alliance (RCA), Dr. MacRae worked for many years alongside Richard DeSarra and others to urge improvements that have made our region a more bike friendly place.

When the RCA joined forces with Reconnect Rochester in 2019, Dr. MacRae was an enthusiastic supporter and made a financial commitment that allowed the combined organization to hire a dedicated Cycling Coordinator. Coming together has given our collective multi-modal efforts a huge boost as we have combined our person power, ideas and energy. 

We’re honored and humbled to announce that Dr. MacRae is doubling down on his investment with a transformative financial gift to further support and grow Reconnect Rochester’s mission.

This funding will help us continue our existing programs and advocacy work, and expand our staff capacity so we can do more and be more.

When asked what inspired his gift, Dr. MacRae shared: “Rochester has been very generous to me. This is a great opportunity to give back and honor my good friend, the late Richard DeSarra, who dedicated 25 years to making Rochester biking, walking and transit-friendly. As a lifelong cyclist, with an interest in health and quality of life, I hope to see a mature network of biking and walking friendly streets and trails for all to enjoy and travel safely on.”

Here’s Our Plan

Dr. MacRae’s gift couldn’t come at a more perfect time. A break in programming over the last year due to the pandemic allowed us the time to take a step back and set our future course. Over 10 months, our Board of Directors and a nine-member work group, including Dr. MacRae, worked to craft a Strategic Plan.

We had help along the way from all of you who took the time to share your perceptions and feedback through our stakeholder survey. Your ideas and encouragement were just what we needed.

We are happy to share with you Reconnect Rochester’s 2021-24 Strategic Plan. It’s our first ever, and we’re pretty proud of it.

We started with our destination. What do we want our organization and our community to look like in 25 years? We articulated the answer in a vision statement that captures our hopes and dreams. We hope you share them!

Hallmarks of the plan include expanding our staff capacity, strengthening our influence and community presence, and centering mobility justice in our work.

Take a Closer Look at the Plan

We extend deep thanks to the ESL Charitable Foundation for the financial support that allowed us to do this, and Mary Hadley at Causewave Community Partners for her expert facilitation of the process.

Interim Leader Appointment

With all this growth and excitement will also come change, and change can be hard. An effort that began with a small group of passionate community activists back in 2009 is evolving into a larger, more structured effort. Retaining the energy and involvement of all those who have played a part in the organization’s success, while bringing in more capacity and expertise in staff positions, will be a delicate balance to achieve.

We’re thrilled to announce that Mary Staropoli, MPA, has been appointed Interim Executive Director to lead the organization through this period of growth and transition.

Mary’s five years with the organization as the Director of Planning & Development and 20+ years of experience in the nonprofit sector uniquely position her to help guide us on the road ahead.

Mary will lead an all-star staff team that includes Cycling Coordinator Jesse Peers and Development & Communications Specialist Monika Reifenstein, and we plan to”power up” with some additional staffing in the fall.

We don’t know exactly what’s around the corner, but we hope that you all will be in our corner. We will always need collective energy to keep driving change in our community — one street, one mind, one trip at a time.

Vision Statement

Reconnect Rochester will work tirelessly to make our community a place where everyone can easily and safely get around, regardless of age, ability, income or mode of transportation. We will help shift our community’s priorities to place people first, rehumanize our streets and integrate them with our neighborhoods.

We will connect transportation to equity, health, the economy and the environment. We will educate our community leaders and boldly advocate for a transportation system that provides mobility options and resource access for everyone. Reconnect Rochester’s work will help combat poverty, reduce climate change, improve the health and well-being of people in our community, and bolster our local economy.

We will inspire and empower people to use various modes of transportation and experience the joy and freedom of getting around by bus, by rail, on bike or on foot. We will educate, motivate and amplify community efforts to call for equitable and safe streets in our neighborhoods.

We will be the leading local advocacy organization and recognized source for transportation facts and knowledge. We will highlight national mobility trends and ideas to inspire our community about what’s possible. We will have a seat at every table where transportation decisions are made and will hold government and local leaders accountable.

Funders will want to invest in Reconnect Rochester because they hold trust in our organization and see clear evidence of our impact. Community partners will seek to collaborate with us to work toward our shared goals.

We will work with community leaders and decision-makers to create a region renowned for a robust transportation network made up of people-centric streets and public transit that integrates rather than segregates.